The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
1 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
1 minute read
10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation
January 08, 2019
What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals.
10 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
3 minute read
This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. Four to five times a week we published articles on research strategy, consumer behaviours and emerging ...
8 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
3 minute read
Five hundred twenty-five thousand six hundred minutes make up a year. But, as they asked in the song, how do we go about measuring them? Whilst daylights, sunsets, midnights and cups of coffee are ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Technology sector, as determined by real consumers.
3 minute read