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Marketing

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

July 31, 2019

5 min read

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views ... read more

Attest
Content Team 
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Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience
Insight

Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience

July 23, 2019

8 min read

Customer experience is the beating heart of every business. Renata Kashiwaya Pinheiro, the Director of Client Experience has come up with an innovative way to keep the blood pumping. Leading a team of experts in consumer insights, data analysis and client relationships, she has created the Attest Centre of Excellence (ACE); a team that is ... read more

Attest
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