Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early stages; after all, for a brand to succeed, you need real belief. Knowing why you’re doing what you’re doing ensures you fight hard enough to survive in those crucial early days.
While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.
Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well.
What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD.
This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. That’s a lot of content, and we know you don’t have time to read it all (even though we know you want to). So we’ve brought the best articles together into one post for you.
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.
Five hundred twenty-five thousand six hundred minutes make up a year. But, as they asked in the song, how do we go about measuring them? Whilst daylights, sunsets, midnights and cups of coffee are all wonderful tools of calculation, over at Attest, we’ve come up with another way to note the changes we’ve seen over the last twelve months: stats.
2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences.
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.
NewVoiceMedia’s report for 2018 estimates that poor customer service has caused 42% of people to leave a brand. We asked UK consumers two simple questions: which brand have you fallen out of love with in 2018? And why?