March 11, 2020
5 min read
Whether you've got data from research, a database or any other source, you may be faced with transforming them into an easy to understand presentation for others around the business to absorb. We discuss our top 10 tips for creating kick-ass presentations from dry data sets.
March 06, 2020
7 min read
How are consumers changing their behaviour in the wake of the Coronavirus? We surveyed 1,000 UK residents on everything from their anxiety levels to their commuting behaviours.
March 04, 2020
7 min read
Every evening we face the ubiquitous existential decision: what to watch or listen to tonight? How do consumers make this crucial decision? We took the question to 500 consumers to find out.
February 28, 2020
6 min read
Ever found yourself trying to explain the power of brand awareness and how it translates to sales? We see you - and this article is for you.
February 27, 2020
9 min read
If your brand sits in an industry that has ethical challenges - such as oil, tobacco, alcohol or payday lending - finding your brand purpose can be difficult. We look at four case studies to review the risks and rewards of a purpose-driven approach for companies in these industries.
February 25, 2020
8 min read
2020 is all about sleek, modern branding, and beauty brands going DTC. Here are 5 DTC beauty brands who are absolutely killing it.
February 24, 2020
4 min read
An “enigma” is defined as something which is mysterious or puzzling. To many in business market research is an enigma – when is it used? Who uses it? Why would it be used now when we have been functioning just fine without it? Read on to find the answers!
February 19, 2020
9 min read
Brandless sold everyday basics for just $3 by cutting out the "unnecessary expense" of branding - but the concept failed. Here's what was wrong with the Brandless strategy.
February 11, 2020
7 min read
Listening to your customers isn't that risky, right? Wrong. Only listening to your customer data means you're missing out on the insights that will drive your brand to be exceptional - and that's the premise of the innovator's dilemma.
