Like the world in which they operate, brand managers have to be in constant motion.
Don’t Fake It, You Won’t Make It: How To Find Genuine Influencers In A World of Social Make-Believe
February 12, 2018
The recent exposé of Devumi in the New York Times sounded like something straight out of Black Mirror.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
Whether you’re the proud owner of their infamous brown-and-beige tote, or you’d never dream of splashing thousands on a bag, you’ve definitely heard of Louis Vuitton.
We have great news to share with you! We’ve been invited to join not one, but two world-class development programmes for the brightest startups in the UK.
In a previous post we explained why brand tracking is essential for keeping your brand fit and healthy. But brand tracking is not just about maintaining the profitability of your brand; it can ...
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers.
The Goal of Brand Tracking When your job involves anything to do with marketing - or managing your own business - one of your main goals is to create a popular and well loved brand.
A new year brings new opportunities… but it will also have unique challenges. We wanted to know what’s keeping brand managers up at night as they look ahead at 2018.
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the luxury sector, as determined by real consumers.
