More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.
According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?
The Attest Engineering and Product Teams have been hard at work over the past 3 months, and now we're ready to share the results with you! Check out the improvements to the dashboard, the brand new features and the ways that consumer research just got easier, quicker and more powerful.
Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.
Coming hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, the London-based technology startup launched to enable every business to be consumer-focussed, announces a $16 million Series-A investment round to expand their Consumer Growth Platform.
A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.
It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success.
If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each.
In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that.
There is no right or wrong way to prioritise your work. We hear from 8 senior strategists and marketers about how they prioritise their work to get the most out of their team and their discipline and, ultimately, to meet their ambitious strategies.