August 08, 2019
8 min read
Who's your ideal audience, and how do you appeal to them? We picked out the 5 best examples of marketing campaigns targeted to niche audiences, so you can get inspired.
August 07, 2019
12 min read
Need great consumer insights, but don't know what questions to ask? We asked 10 campaign managers the questions they ask to get the most insight.
August 05, 2019
12 min read
How do you effectively plan cross-channel campaigns? It can be a pretty daunting task - but we've got you covered with tips, tricks, and stellar examples.
July 31, 2019
5 min read
As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns. But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views ... read more
July 29, 2019
8 min read
How do brands use nostalgia to capture attention? We picked out some creative examples of ads that give us that 90s nostalgia.
July 23, 2019
8 min read
Customer experience is the beating heart of every business. Renata Kashiwaya Pinheiro, the Director of Client Experience has come up with an innovative way to keep the blood pumping. Leading a team of experts in consumer insights, data analysis and client relationships, she has created the Attest Centre of Excellence (ACE); a team that is ... read more
July 23, 2019
6 min read
About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency? If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise ... read more
July 16, 2019
6 min read
Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London ... read more
July 16, 2019
4 min read
With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues. Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar ... read more
July 10, 2019
10 min read
Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition. Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think ... read more