Serve a Purpose: Finding your Brand When it’s Lost its Way
January 31, 2019

Serve a Purpose: Finding your Brand When it’s Lost its Way

Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early stages; after all, for a brand to succeed, you need real belief. Knowing why you’re doing what you’re doing ensures you fight hard enough to survive in those crucial early days.

How to Move Beyond Demographics with Psychographic Questions
January 22, 2019

How to Move Beyond Demographics with Psychographic Questions

While demographic segments are a simple way to distinguish consumer groups, people tend to be defined by more than the sum of their parts; they’re not defined by a series of facts. For richer insights and deeper understanding of your consumers, psychographic segmentation is key.

5 Purpose-driven bands that are killing it (and what you can learn from them)
January 16, 2019

5 Purpose-driven bands that are killing it (and what you can learn from them)

Back in 2015 Nielsen data showed that purpose was becoming a purchase driver. 69% of consumers were happy to pay more for organic products, 58% for environmentally-friendly products, and 56% for ethical products. Four years on, and this trend has exploded across the world. Younger brands in particular are making sure they form with purpose in mind from the very beginning. We’re going to take a look at five up-and-coming companies who are doing it particularly well.

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation
January 08, 2019

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation

What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals. Here we’ve listed 10 valuable uses for market segmentation, categorised by business function, including marketing teams, strategy and NPD.

Best of Attest in 2018
December 20, 2018

Best of Attest in 2018

This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. That’s a lot of content, and we know you don’t have time to read it all (even though we know you want to). So we’ve brought the best articles together into one post for you.

Questions You Need to Be Asking This Week
December 17, 2018

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.

2018: A Year In Stats
December 14, 2018

2018: A Year In Stats

Five hundred twenty-five thousand six hundred minutes make up a year. But, as they asked in the song, how do we go about measuring them? Whilst daylights, sunsets, midnights and cups of coffee are all wonderful tools of calculation, over at Attest, we’ve come up with another way to note the changes we’ve seen over the last twelve months: stats.

How to Take Your Research International
December 11, 2018

How to Take Your Research International

2.87 billion consumers will be using a smartphone by 2020. That's literally billions of consumers with access to the internet, and the capacity to call, text, browse, shop and take surveys. Discover the 4 key steps to launch your research into international markets and capture global audiences.

Questions You Need to Be Asking This Week
December 10, 2018

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.

Falling out of Love: Brands Consumers have Walked Away From in 2018
December 07, 2018

Falling out of Love: Brands Consumers have Walked Away From in 2018

NewVoiceMedia’s report for 2018 estimates that poor customer service has caused 42% of people to leave a brand. We asked UK consumers two simple questions: which brand have you fallen out of love with in 2018? And why?