Can your brand motivate people to get up off the sofa and do something positive for themselves? Inspiring people to make a change to their lives is an incredible thing – and there couldn’t be a better time to adopt this kind of motivational messaging. A recent study carried out by Attest showed more than […]
What’s troubling online shoppers? What do they wish they could change about buying on the net? Why are they abandoning carts and not leaving reviews? We asked all these questions and more to 1,000 UK consumers* to get a snapshot of the current e-commerce environment. If you sell online, don’t miss these nine consumer insights […]
Scale-ups around the world have one word on their lips: growth. Attest is no different, in fact we recently united our sales and marketing teams into a single Growth Team. A force to drive our own growth and to help our clients grow their brands in turn. It’s the brain-child of our Chief Revenue Officer, […]
Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]
Nike are no stranger to controversy, in fact, they court it. Having received relatively few column inches since they employed Colin Kaepernick as the star of their 30th anniversary advert (shortly after he opted out of the NFL following backlash for taking a knee to protest about racial injustices in the USA), they were back […]
Marketing today is more of a science than it’s ever been. There’s so much technology, so many tactics and tools, and a wealth of data and analytics. And there might be the perception that good old fashioned creativity comes last. While it can certainly be hard to keep creative juices flowing when there’s continual pressure […]
We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 Consumer Trends Report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different consumer behaviour. Here we highlight the 10 most surprising ways we differ and what that […]
As consumers, we’ve all been through this: You call a help centre, and a few moments after hanging up, “Ding!”, you get a text asking you to rate your experience on a scale of 1-5. You have a little think: the brand representative answered your question, but they kept you on hold for 15 minutes, […]
When people talk about innovation, they talk about smart innovation – making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years time. But along with these considerations comes the right mindset; how can you make sure […]
We all love Disney, right? From family favourites like Frozen and Toy Story to blockbuster movies like Avengers and Star Wars – where would entertainment be without it? That’s the question Netflix is asking itself as Disney prepares to withdraw all of its content from the streaming platform. In November, Disney+ will launch in the […]