“It helped us to recognise that if the trend was going to really translate into the business outcomes that we wanted, then we were going to have to take the story of what was happening on TikTok and make it accessible to people who maybe weren’t on the platform”
Ross Farquhar, Marketing Director
Gone viral on TikTok? Check! What’s next.
How Little Moons used consumer profiling to harness social media trends and boost sales by more than 1000%.
“For the campaign to do well for the client, you’ve got to plan where your audience is. This is where Attest adds a lot of value; in proving that certain sites, inventory or trends are something that the client can take advantage of using OOH.”
George Kelly, Insight Executive at JCDecaux
Putting research at the core of campaign planning
JCDecaux use creative testing & campaign planning to effectively plan integrated OOH campaigns.