New Product Development

New Product Development (NPD) spans everything from brainstorming new ideas right through to concept testing, package design and deciding on a go-to-market strategy.

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What is New Product Development (NPD)?

Developing products in an iterative and adaptable way is the key to success in today’s world, shaving months off of the cycle. This requires a process that involves consumer feedback from the word ‘go’.

Why Develop New Products and Services on Attest?

Get instant, insightful answers

After a few clicks around the interactive results dashboard, you’ll be uncovering which audiences differ from others and why.

Speak to the right people

With 3 layers of quality control built into the platform, and an intuitive way of analysing results, the value of our qualitative data is second to none.

You’ll be spoilt for choice

You can test images, audio, and video whenever the need arises, with access to 7 different answer options including grid, free text, and image answers.

The amount of times that Attest has been able to have a quick return, that's saved us time and therefore money from wondering what the right thing to do is, is countless.

Head of Marketing, Nomadic Dairy

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