New Product Development (often referred to simply as NPD), is “the complete process of bringing a new product to market. ... New product development is described broadly as the transformation of a market opportunity into a product available for sale.” (Wikipedia)
NPD is the lifeblood of growth for any business, helping to find new market opportunities that will grow revenues and win new consumers.
However NPD can also be slow and expensive, and if you get it wrong, you may introduce a flop into the market.
This is why iterative testing throughout the NPD process is critically important, so you know you’re on track with a winning new product that will be well received in your target market.
From brainstorming new ideas, right through to concept testing, package design and deciding on your go to market strategy it’s important to include testing with real consumers every step of the way.
Rapid feedback from your target market can you make smart, informed and fast decisions that speeds up the whole process without losing the rigour necessary to make a great product.
With Attest you can asked open ended questions to understand consumer needs and paint points (Jobs to be Done), market size and competitive landscape.
Once you have concepts and product ideas, you can test them with your target market using text, images, audio or videos (branded or unbranded), set the context using message cards, and ask for qualitative feedback on how they could be improved too.
Whether you need a handful of open-ended answers to a couple of questions, or thousands of responses to a detailed set of questions, we can help you get the data you need - often in just a few hours.