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New product development
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The squeezed consumer 2023 (US)
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Scoping and new product development
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The most successful launches are those that incorporate the needs of your customer from the start. That’s where always-on, iterative consumer research comes in.
Tom Price, Head of Marketing and Innovation at Nomadic
The most successful launches are those that incorporate the needs of your customer from the start. Understand which ideas resonate most with your target market, whether that’s a new product idea, marketing message, ad campaign or packaging design.
Using consumer data to guide your decision making throughout the product development process de-risks the decisions you make, and can help you become part of the 5% of product launches that succeed!
There’s nothing worse than losing out on market share because you didn’t get there first. Go to market faster with new products and services, without compromise.
See how easy we make product development with your first free survey.
With your first survey, you can:
Alex Caplan, Trade Marketing Manager at Mallow & Marsh
Get your new product development survey live in a few clicks, designed by our team of in-house experts.
Use this template to gauge the potential of an early-stage idea.
Use this template to get under the skin of your current and future customers.
We’ll show you how easy it is!
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