10 Top Facts about Gen Z & Travel in 2019
May 20, 2019

10 Top Facts about Gen Z & Travel in 2019

Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]

Marketers vs Consumers: 3 Major Ads Put to the Test
May 15, 2019

Marketers vs Consumers: 3 Major Ads Put to the Test

We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans
May 02, 2019

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans

We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.

The 10 Most Anticipated New Products for 2019
April 30, 2019

The 10 Most Anticipated New Products for 2019

Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up.

How to Innovate for Gen Z: A Marketer’s Guide to Today’s Youth
April 25, 2019

How to Innovate for Gen Z: A Marketer’s Guide to Today’s Youth

More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.

How to Break Out of Creative Hibernation & Take More Risks
April 16, 2019

How to Break Out of Creative Hibernation & Take More Risks

According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?

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2019 Q1 New Feature Roundup: auto-error highlighter, export improvements and more
April 11, 2019

2019 Q1 New Feature Roundup: auto-error highlighter, export improvements and more

The Attest Engineering and Product Teams have been hard at work over the past 3 months, and now we're ready to share the results with you! Check out the improvements to the dashboard, the brand new features and the ways that consumer research just got easier, quicker and more powerful.

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands
April 10, 2019

4 Brand Leaders Talk Practical Advice on Building Purposeful Brands

Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.

Attest Raises 6 Million to Take the Guesswork Out of Growth for Consumer Businesses
April 08, 2019

Attest Raises 6 Million to Take the Guesswork Out of Growth for Consumer Businesses

Coming hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, the London-based technology startup launched to enable every business to be consumer-focussed, announces a 6 million Series-A investment round to expand their Consumer Growth Platform.

What Makes a Great Survey? 10 Ways to ACE Survey Creation
April 04, 2019

What Makes a Great Survey? 10 Ways to ACE Survey Creation

A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.