February 25, 2020
8 min read
2020 is all about sleek, modern branding, and beauty brands going DTC. Here are 5 DTC beauty brands who are absolutely killing it.
February 24, 2020
4 min read
An “enigma” is defined as something which is mysterious or puzzling. To many in business market research is an enigma – when is it used? Who uses it? Why would it be used now when we have been functioning just fine without it? Read on to find the answers!
February 11, 2020
7 min read
Listening to your customers isn't that risky, right? Wrong. Only listening to your customer data means you're missing out on the insights that will drive your brand to be exceptional - and that's the premise of the innovator's dilemma.
February 07, 2020
7 min read
Two tech giants. Two voice assistants. Two very different Super Bowl ads. Which one won out? Find out what 700 US consumers thought of Amazon & Google's Super Bowl ads for 2020.
January 31, 2020
7 min read
TikTok claims to be the most authentic social media platform out there. In a world where social media authenticity is more and more important, we asked 350 people what they thought to get a data-driven answer to the question: Is TikTok the most authentic social media platform?
January 29, 2020
9 min read
Sustainability fails happen to some of the world’s biggest brands. Check out these 10 (often hilarious) examples of CSR gone wrong.
January 28, 2020
6 min read
Meet five health and wellness brands that are storming the space, and learn how they're changing the industry for the better.
January 21, 2020
6 min read
If you're using social listening to measure your brand, you're doing it wrong. Not only can you not see the vast majority of social data, but the data you can see isn't as useful as it's made out to be. Here's why social listening is no good for brand tracking, and what to do instead.
