50 Powerful Questions for Market & Audience Profiling

What would someone need to know about you in order to really ‘get’ you? Where you live? Maybe. Where you were born? Unlikely. What you love, like and loath? Probably.
5 minute read

2018 Q4 New Feature Roundup: cross-device editing, dashboard refresh and more

We released some exciting new stuff in 2018 while also improving the existing experience, to ensure that Attest’s platform is intuitive, smart and enjoyable to use. This past quarter we did this by ...
3 minute read

Not On Purpose: 6 Times Parody Highlighted Problems with Purpose

Promoting purpose can be a great way to get behind something bigger than just business. However, there’s a fine line to tread between being authentic and being disingenuous.
6 minute read

Sports Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
1 minute read

Restaurant & Fast Food Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
1 minute read

Moving from Insights to Action: How to apply your new segmentations to media buying

If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. The two go hand-in-hand; segmentations instruct brands who buys their products, and media ...
4 minute read

Luxury Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
1 minute read

Serve a Purpose: Finding your Brand When it’s Lost its Way

Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early ...
7 minute read

Finance Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Finance sector, as determined by real consumers.
1 minute read

How to Move Beyond Demographics with Psychographic Questions

This isn’t the first time we’ve written about the importance of segmenting your consumer base. Demarcating based on key factors like age, gender and location can mean the difference between a ...
6 minute read
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