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The freshest market trends, brand stories and research expertise for marketers and insights professionals.
2 min read
Hear Attest's Jeremy King at the Brand Growth Summit on what consumers want from AI in 2024 and beyond.
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Now is the moment for consumer packaged goods (CPG) companies to sharpen their competitive edge, and double down on actionable market research. Consumer behavior is shifting faster than ever (thanks, TikTok) and relying on assumptions or outdated data isn’t retro, but risky. CPG brands need fresh, real-time insights—giving them unique angles that they can take (...)
8 min read
Host Alan B. Hart and Jeremy talk about the mimic octopus, zero-party data, and what he sees as the biggest threat facing marketers today.
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