Lately, we’ve been thinking about how we access the products we need on a daily basis. When it comes to these fast-moving consumer goods (groceries, household products, and toiletries) I think we can ...
April 17, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers.
Think of a brand you associate with health. Would the NHS—a public service—be the first brand that comes to mind? You might have thought not. In this world of big budget adverts, celebrity ...
April 12, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
April 11, 2018
From Nakd bars, to Oppo ice cream, to Hippeas chickpea puffs, to The Giving Tree’s broccoli crisps, the market for healthy snacks is becoming ever more diverse.
Writing great survey questions is probably the most important step when running a consumer insights project.
April 10, 2018
It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.
April 10, 2018
If a tree falls in a forest and nobody’s around to hear it, does it make a sound? Similarly, if a new product is launched, but the brand doesn’t resonate with consumers, does anybody notice it?
April 04, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
Back in 2017, when we ran our first alcohol brand index, Disaronno was nowhere to be seen. This time around, though, the amaretto brand which dates back to 1525, not only ascended into our table of ...