Why Black Friday doesn’t work for brand building
Nearly two-thirds of Black Friday shoppers can’t name the brand they bought a year later. New Attest data shows why discounts do little for brand building.
How do consumers feel about ads inside AI assistants?
Why gen AI is the only subscription category still growing
What 60 AI-moderated interviews told us that a survey couldn’t
From idea to impact: how brands use Attest at every stage of ad campaign planning
How to write a market research brief
How to create surveys faster
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Reports
2027 Consumer trends report
Attest’s 2027 Consumer trends report analyses 3,252 real purchase journeys to reveal exactly how AI is changing sho…
2026 US media consumption report
Download Attest’s 2026 US media consumption report: survey data on TV, streaming, social media and ad tolerance fro…
2026 UK media consumption report
Download Attest’s 2026 US media consumption report: survey data on TV, streaming, social media and ad tolerance fro…
A new gold standard for consumer profiling
Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect…
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