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Gaming & Gambling Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers. 

Life-Savers, Brand-Slayers: It’s all in a Day’s Work for the NHS

Think of a brand you associate with health. Would the NHS—a public service—be the first brand that comes to mind? You might have thought not. In this world of big budget adverts, celebrity ...

Health & Wellness Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.

The Healthy Snack Brands Nibbling Away at the Industry

From Nakd bars, to Oppo ice cream, to Hippeas chickpea puffs, to The Giving Tree’s broccoli crisps, the market for healthy snacks is becoming ever more diverse.

100 Great Survey Questions for Every Kind of Consumer Insight

Writing great survey questions is probably the most important step when running a consumer insights project.

The Competitor Intelligence Survey Template

It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.

The Brand Tracker Survey Template

 If a tree falls in a forest and nobody’s around to hear it, does it make a sound? Similarly, if a new product is launched, but the brand doesn’t resonate with consumers, does anybody notice it?

Snacks Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.

The Old-Timer Making Waves as a Newcomer: The Rise of Disaronno

Back in 2017, when we ran our first alcohol brand index, Disaronno was nowhere to be seen. This time around, though, the amaretto brand which dates back to 1525, not only ascended into our table of ...

Alcohol Brand Index 2018 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
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