February 24, 2021
11 min read
Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts.
February 17, 2021
7 min read
Consumer profiling isn’t always a top priority for startups. But, actually, it makes great financial sense because it can help guide every important decision your business has to make.
February 15, 2021
10 min read
Tripp Hughes, Senior Director of Consumer Strategy at Organic Valley - one of the world’s largest organic consumer brands - gives his view on 2021's top US F&B trends.
February 04, 2021
3 min read
It’s no secret that the last 12 months have been particularly tough for a lot of people. To understand the impact the pandemic has had on people’s attitudes towards wellbeing, and find out which mental wellbeing apps are currently winning the most share of mind, we surveyed 500 US consumers. We have analyzed prompted and ... read more
February 03, 2021
3 min read
Coronavirus lockdowns have no doubt had a huge impact on the US economy but more time spent at home has led to a widespread desire among Americans to improve their home environment – and this has benefited the homewares sector. Bedding and bath linen, in particular, has enjoyed a boost, including many direct-to-consumer brands. But ... read more
February 01, 2021
3 min read
Coronavirus has had a huge impact on the American economy. And with more consumers looking to take better control of their finances, it’s created an opportunity for fintech challenger brands. This is especially true in the trading and investment sector, which a growing number of US consumers are interested in exploring. To find out which ... read more
