- Take your Attention Audit Gap Audit
You’re buying attention that no longer behaves the way you think.
Only 13% of Americans give TV their full attention. Creator platforms already out-consume TV and streaming combined. Answer six questions and see the gap between your current media assumptions and how the UK actually watches, listens and reads in 2026.
Benchmark your assumptions
See your Attention Gap score
Enter your work email to reveal your score and the full gap breakdown.
Attention Gap
—/100
Your gap builds as you answer. A higher score means more distance between your plan and the 2026 data.
Your Attention Gap Score
0
Aligned
You’re planning close to how the UK actually consumes media in 2026. The edge now is proving it for your specific audience, not the national average.
Exposed
Real blind spots are opening up between your plan and 2026 behavior. Each one below is spend working harder than it needs to — or attention you’re paying for but not capturing.
At risk
Your plan rests on assumptions the 2026 data has already overturned. Budget is likely flowing to attention that has moved — the gaps below show exactly where.
Where your plan diverges from the 2026 data
Benchmarked against Attest’s 2026 UK Media Consumption study — 1,000 nationally representative UK adults (18–64), fielded June 2026, backed by 5 years of quarterly tracking.
Close your gap
Book a 30-minute session with our insights team. We’ll walk your category’s numbers — FMCG, media, retail or financial services — and show how brands like Netflix, Unilever and ASOS measure attention directly instead of inheriting it. Your benchmark score comes to the call.