What is a Brand Tracker?

A brand tracker provides a regular, detailed snapshot of how your brand is performing with your target consumers, relative to the whole market and key competitors. A good brand tracker should:

• Uncover new insights you didn’t explicitly ask
• Facilitate faster, confident decision making
• Add context and deeper understanding; explain ‘why’

Why is Brand Tracking important?

It’s vital you have an independent validation of your brand’s strengths or weaknesses, otherwise you may miss warning signs that it is weaker than competitors in some areas; or opportunities where competitors have lagged and your brand could capitalise.

Who should use Brand Tracking?

Brand Tracking is typically owned by the brand or marketing team, though it’s output could be useful to many other departments, from the CEO to product to sales.

When do you need Brand Tracking?

We believe that you need brand tracking at least quarterly, or monthly in a fast-moving market. One of the major benefits of brand tracking is that it helps you spot trends over time. It takes at least 3 data points to indicate trend, so with monthly tracking you'll see trends in just 3 months.

Discover how Attest can turbocharge your brand and plot a course to market leading growth.