• Brand Growth Meetup
  • November 2nd, 2022
  • New York

BrandGrowth Meetup Growth
Meetup brand
Meetup0211⋅22 brand

Make consumer insights the reason your brand wins.

A trailblazing new event solely for brands and the first of its kind to focus exclusively on making consumer understanding a competitive advantage.

  • November 2nd, 2022 | 4:00 – 7:30pm
  • Blender Event Space, 135 Madison Ave, Floor 8

Agenda

Enjoy an agenda curated by brands for brands, where business leaders share their experiences utilizing consumer insights to drive growth. Get ready to hear about the latest tactics and data-backed trends your brands are using in today’s market to get ahead.

4.00pm

Arrival and snacks

4.30pm

Welcome

4.35pm

What does inflation mean for brands?

Jeremy King

Founder and CEO of Attest ⇗

As the financial crisis begins to bite, what will the fallout be for brands? Jeremy will summarize up to the minute data from Attest’s latest Squeezed Consumer report showing where and how Americans will be cutting back their spending, and dissects how brands should best engage with shoppers in an age of financial pessimism.

4.50pm

MANSCAPED – exponential growth through informed decisions

Monica Aguilo

Senior Director of Consumer Insights, Strategy and Social Impact at MANSCAPED ⇗

Hear how MANSCAPED™ became a leading global brand by adopting consumer insights across their business early on to drive exponential growth. From branding to product development, international expansion, content and everything in between, Monica discusses the challenges they faced and the key learnings she’s picked up along the way.

5.05pm

Do consumers care about my brand? How Trustpilot used data to understand brand perception…and improve it.

Lauren Sims

Head of Consumer Marketing at Trustpilot ⇗

A look at how leading independent reviews platform Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied the learnings, and why it’s now being used as a key indicator of business health.

5.20pm

Gathering multi-market insights to optimize campaign identity

Dylan Polacek

Senior Manager of Marketing at MUBI ⇗

Hear how film production and streaming platform, MUBI, gathered creative testing insights from 4 markets to measure the effectiveness of their latest campaign. The insights helped MUBI’s marketing and art departments to optimize their creative to resonate with the right audiences in the right way.

5.35pm

Keynote address

Adriana Rizzo

SVP & Brand Builder

Adriana discusses her experiences scaling the growth of leading brands including Audacy, discovery+ and Verizon. In her quest to unite brand building with growth initiatives and strategic thinking with data-driven insights, Adriana calls out her success, her failures, her lessons learned, and why it’s more important than ever to stay tapped into your consumers mindset to ensure you stay afloat in the current environment.

5.50pm

Final speaker to be announced

6.05pm

Closing comments

6.15pm

Happy Hour!

Drinks, appetizers and networking

7.30pm

Close

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