- Brand Growth Meetup
- November 2nd, 2022
- New York
Brand
Growth Meetup
Growth
Meetup brand
Meetup
02
11⋅22 brand
Make consumer insights the reason your brand wins.
In a world that’s ever changing, when it’s never been more important to keep your finger on the pulse – join us and learn exactly how to make consumer understanding your competitive advantage.
- November 2nd, 2022 | 4:00 – 7:30pm
- Blender Event Space, 135 Madison Ave, Floor 8
Highlights22
Agenda
Enjoy an agenda curated by brands for brands, where business leaders share their experiences utilizing consumer insights to drive growth. Get ready to hear about the latest tactics and data-backed trends your brands are using in today’s market to get ahead.
Arrival and snacks
Welcome
What does inflation mean for brands?
Jeremy King
Founder and CEO of Attest ⇗
As the financial crisis begins to bite, what will the fallout be for brands? Jeremy will summarize up to the minute data from Attest’s latest Squeezed Consumer report showing where and how Americans will be cutting back their spending, and dissects how brands should best engage with shoppers in an age of financial pessimism.
MANSCAPED – exponential growth through informed decisions
Monica Aguilo
Senior Director of Consumer Insights, Strategy and Social Impact at MANSCAPED ⇗
Hear how MANSCAPED™ became a leading global brand by adopting consumer insights across their business early on to drive exponential growth. From branding to product development, international expansion, content and everything in between, Monica discusses the challenges they faced and the key learnings she’s picked up along the way.
Do consumers care about my brand? How Trustpilot used data to understand brand perception…and improve it.
Lauren Sims
Head of Consumer Marketing at Trustpilot ⇗
A look at how leading independent reviews platform Trustpilot launched a global brand tracking study to understand brand awareness and perception with their consumer audience, how they’ve applied the learnings, and why it’s now being used as a key indicator of business health.
Gathering multi-market insights to optimize campaign identity
Dylan Polacek
Senior Manager of Marketing at MUBI ⇗
Hear how film production and streaming platform, MUBI, gathered creative testing insights from 4 markets to measure the effectiveness of their latest campaign. The insights helped MUBI’s marketing and art departments to optimize their creative to resonate with the right audiences in the right way.
Keynote address
Adriana Rizzo
SVP & Brand Builder
Adriana discusses her experiences scaling the growth of leading brands including Audacy, discovery+ and Verizon. In her quest to unite brand building with growth initiatives and strategic thinking with data-driven insights, Adriana calls out her success, her failures, her lessons learned, and why it’s more important than ever to stay tapped into your consumers mindset to ensure you stay afloat in the current environment.
Q & A
Closing comments
Happy Hour!
Drinks, appetizers and networking