In 2015, Jeremy King founded Attest in East London with a frustration most insight professionals recognise: the best business decisions should be grounded in consumer understanding, but research was too slow, too expensive, and too siloed to keep up.
Attest was built to change the equation, making it possible for anyone to get fast, trustworthy consumer insights at global scale. A decade, $85M+ in funding, and thousands of studies later, the platform has evolved from a faster way to run surveys into something more ambitious: a connected consumer insights engine that makes every piece of research more valuable than the last.
Today, led by CEO Todd Latham, Attest serves global B2C brands, helping research, marketing, brand and product teams turn consumer understanding from a depreciating project asset into a compounding organisational one.
We’re researchers, product builders and problem solvers. Curious minds and critical thinkers. A team united by one goal: helping the world understand people better.
CEO
Todd leads Attest’s mission to make consumer understanding a continuous capability for global B2B brands. He brings over two decades of customer, product and marketing leadership from organisations including Microsoft, American Express and Currencycloud. Todd joined Attest in 2024, succeeding founder Jeremy King who remains on the board.
Attest has raised over $85+ million in venture capital from leading investors including NEA, Schroders and Episode 1 Ventures. Their backing reflects a shared belief that consumer understanding is one of the most valuable and underleveraged capabilities in modern business.
Great consumer insights start with great people. These are the principles that shape how we work, how we make decisions, and how we show up for our clients and each other every day.
We channel our energy into work that moves the needle, making decisions with our customers at the centre.
We believe AI will transform our industry and we run towards that change, not away from it.
We believe collaboration beats competition, that every voice adds value, and that shared wins matter.
The best brands put their customers at the heart of their decision-making. It’s a mindset core to everything we do at Attest, from our product roadmap to the values we uphold. Discover how our customers make consumer insights the reason their brand wins.
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Attest is the connected consumer insights engine for global B2C brands, turning consumer insights from a depreciating project asset into a compounding organisational one. By connecting methods, audiences, memory and workflows, Attest makes consumer understanding a continuous capability rather than a one-off project.
Attest is built for consumer insight led organisations, across research, marketing, brand and product teams, who need consumer understanding to inform decisions across the whole business, not just individual projects. Clients include some of the world’s largest consumer businesses as well as fast-scaling challengers.
Attest has raised $85M+ in funding from leading investors including NEA, Oxford Capital and Episode 1 Ventures. NEA, headquartered in Menlo Park, California, is one of the world’s leading venture capital firms with over $20 billion in cumulative committed capital.
Attest is built to meet the security and compliance standards that enterprise organisations require. Visit our Trust Centre for full details on our approach to data security, privacy and compliance.
Attest was founded in London in 2015 by Jeremy King. Over the past decade the platform has grown from a five-person East London startup into a global consumer insights engine trusted by brands across the UK, US and beyond.
Attest is trusted by some of the world’s most recognised consumer brands, including Netflix, Uniqlo, Reddit, Nestle and Huel, as well as hundreds of fast-growing B2C businesses across the UK and US.
The Attest team works with you to scope, onboard and activate the platform around your organisation’s research needs. Book a demo to start the conversation.
