The phantom sponsors: why Walkers, Heineken and Guinness are winning the World Cup without paying for it
New research reveals nearly a third of UK fans think Walkers sponsors FIFA World Cup 2026 — despite the brand having no official deal.
Introducing Attest Explore: 1:1 AI-moderated interviews
The beginner’s guide to creative testing
The jobs to be done framework: a practical guide for product teams
The beginner’s guide to market sizing
The American class paradox: why identity is fluid but mobility feels out of reach
The rise of the Polyclass: why Britain’s class system is fragmenting – and what it means for brands
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Reports
A new gold standard for consumer profiling
Discover how behavior-first insight from AI-moderated interviews enables richer, more dynamic profiles that reflect…
How to evaluate AI research tools: A smart buyer’s guide
AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just we…
2026 UK Consumer trends report
This year’s biggest brand risk? Losing consumer trust. Our 2026 UK Consumer trends report reveals how trust is shap…
2026 US Consumer trends report
This year’s biggest brand risk? Losing consumer trust. Our 2026 US Consumer trends report reveals how trust is shap…
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