Explore why it matters with AI interviews

Access rich, qualitative insights in days, not weeks. Get a deeper understanding with AI-moderate interviews that surface your consumers’ authentic views.

Tell Compass the themes and goals you want to explore to create your research plan.

Trusted by top global brands

150M+ consumers

59 global markets

4.5/5

Go from signal to strategy to success

Attest Explore makes it easy to create AI-moderated consumer interviews. And with our straightforward pricing, you’re always in control.

No waiting, just answers

Attest shrinks interview timelines from months to days – so you get consumer feedback the moment you need it.

Clear, controllable costs

With a flat fee, no matter who or where your audience is, your research costs become clear, predictable and within your control and budget.

Expertise on your side

Our research partners have an average 14 years’ experience and can help with everything from research planning and design to strategic insights

Got questions? Attest explores the answers

Eliminate the guesswork with a research engine that helps you pair the right method with your question without compromising on cost, time or quality.

Connect your survey and interview data

Combine quantitative surveys with qualitative interviews to get deeper consumer views that connect the what with the why.

Automated summaries

Save hours of analysis with automated summaries, so you can share insights at pace with stakeholders.

Industry-leading data quality

We use AI-enabled checks and reviews by real people to verify every interview.

Action-focused recommendations

Accelerate decision making with actionable recommendations based on real insights.

Intelligent moderation

Consumers are given a natural experience to encourage them to share views honestly.

Introducing your AI co-pilot

The co-pilot for researchers who are out of time, not insight. 
Compass creates, edits and analyses research based on your goals – just ask.

Real customers, real results

Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

  • Brand tracking
  • Creative testing
  • Pre/post campaign measurement
  • PR

Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

  • Consumer profiling

Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

  • Category research
  • Concept testing
  • Retail pitch

Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

  • Consumer Profiling
  • Creative testing
  • Campaign tracking

Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

  • PR and content pitch
  • Creative testing

Brand tracking

Campaign tracking

Concept testing

Consumer duty

Creative testing

Consumer profiling

PR & content pitch

For insights teams

Run fast, reliable research without long agency

For brand teams

Track brand health and stay ahead of competitors.

For marketing teams

Measure brand performance and test campaigns.

For product teams

Validate concepts and understand customer needs.

Food & Beverage

Media & Entertainment

Financial Services

Consumer Goods

Frequently asked questions

Attest Explore is an AI-moderated qualitative research tool that conducts open-ended consumer interviews at scale. It allows insights led teams to uncover the reasoning behind consumer behaviours and decisions without the time and cost of manual recruiting or moderation.

The AI moderator conducts dynamic, human-like interviews by asking open questions and probing respondent answers in real-time. Researchers define the objectives, and the AI scales the conversation to capture qualitative depth at the speed of a survey.

Explore uncovers the “why” behind the “what” in your survey data. When quantitative results reveal a pattern or anomaly, Explore lets you instantly launch a qualitative follow-up within the same platform, eliminating the friction of switching tools, managing new vendors, or recruiting a separate panel. Alternatively, kick-off a research cycle by using Explore to refine hypotheses before launching quant studies. 

Attest automatically analyses all transcripts to generate thematic summaries and actionable recommendations. This eliminates manual coding, allowing insights led teams to focus entirely on strategy and application.

You can target demographics, behaviours, and attitudes across Attest’s UK and US audience panels and your own audience.

Know it now.

See how to use Attest for research that makes decisions faster, sharper and more valuable