Understand your audience with precise consumer profiling

Build precise segments from real consumer data. Quantitative surveys and qualitative deep-dives your whole organization believes in.

Trusted by top global brands

150M+ consumers

59 global markets

4.5/5

Profiling built to get it right

Right questions. Right people. Segments that stick.

Ask the right questions

A dedicated research manager can help you design the right questions to get an accurate picture of your consumers from the start.

Reach any consumer, anywhere

Audiences across 59 markets, including niche, hard-to-access and emerging consumer groups that standard panels typically miss.

Segments your org will use

Bring segments to life with quant data and consumer voices combined, so teams can act on them, not just read them.

Know your consumers inside out

Fast surveys and AI interviews built to profile real consumers with depth and precision.

Attest Measure

Customisable and fast to launch. Build a survey that maps your consumers precisely and get results at speed.

Attest Explore

New

AI-moderated interviews that pull segments apart and surface consumer motivations in their own words.

Stat sig testing

Find the group differences that matter and build segments worth acting on.

Demographic analysis

Filter and cross-tab by demographic to build and interrogate segments.

Fast turnaround

High-quality responses in hours. Profiling research that fits your timeline.

Having a richer, more detailed view of different shopper types has had a widespread impact. It has empowered our marketing teams to sharpen targeting and tailor creative and presentations with much greater precision.

Pam Chan, Director of Brand Marketing at U.S. Cotton

Introducing your AI co-pilot

AI for researchers who are out of time, not insight. Compass creates, edits and analyzes based on your goals. Use it to ask any research question.

Solutions for forward-facing brands

Discover how Attest supports different teams, projects and industries.

Brand and campaign effectiveness

Measure what works and why. Track brand health, campaign performance and creative effectiveness to build the evidence that proves marketing impact to every stakeholder.

  • Brand tracking
  • Creative testing
  • Pre/post campaign measurement
  • PR

Category research

Know your category inside out. Understand who is in it, what drives consumer choice and where the whitespace sits so every strategic decision starts from evidence, not assumption.

  • Consumer profiling

Product development

Back every product decision with consumer data. From identifying the right opportunity to validating the right concept, research that moves at the pace of your development cycle.

  • Category research
  • Concept testing
  • Retail pitch

Ad sales pitch

Prove the value of your platform to every advertiser. Measure campaign impact, profile your audience and validate creative performance so every pitch is backed by consumer proof.

  • Consumer profiling
  • Creative testing
  • Campaign tracking

Retail pitch

Walk into every retail pitch with consumer evidence. Understand your category, validate your product and build the data story that gives buyers the confidence to say yes.

  • PR and content pitch
  • Creative testing

Brand tracking

Campaign tracking

Concept testing

Consumer duty

Creative testing

Consumer profiling

PR & content pitch

For insights teams

Run fast, reliable research without long agency timelines.

For brand teams

Track brand health and stay ahead of competitors.

For marketing teams

Measure brand performance and test campaigns.

For product teams

Validate concepts and understand customer needs.

Food & Beverage

Media & Entertainment

Financial Services

Consumer Goods

Real customers, real results

Related research

Frequently asked questions

Consumer profiling is the process of gathering detailed data about your target audience — their demographics, attitudes, motivations and behaviors — to build accurate segments that inform marketing, brand and product strategy.

Profiling research gets to the bottom of what stops consumers buying from you and what would convert them. Combining quant surveys with AI-moderated interviews gives you the scale to identify patterns and the depth to understand why.

Yes. Attest reaches audiences across 59 markets — including niche, hard-to-access and emerging consumer groups in developing categories that standard panels typically miss.

Attest’s insight boards let you bring segments to life by combining quant data and qualitative consumer voices — so teams across brand, marketing and product can understand and act on them, not just the insight team.

Know it now.

See how to use Attest for research that makes decisions faster, sharper and more valuable.