What is Creative Testing?
Creative Testing is the process of trialing the creative elements of your advertising and marketing campaigns with consumers to understand which parts resonate and which are widely rejected.
Good creative tests should:
- Save your brand from misfiring advertising campaigns and public embarrassment
- Give actionable A/B results when testing two creatives
- Indicate the feelings and perceptions of consumers in direct response to your adverts
- Quantify the memorability of your current creative
- Maximise advertising and marketing ROI