How Reddit uses insights to prove its competitive value

Challenge

Reddit needs to consistently demonstrate the influential role its communities play in shaping purchasing decisions worldwide. Showing this impact is critical to attracting advertisers and driving long-term revenue growth.

In order to get into the nuance behind some of these purchasing and behavioral choices, we run custom studies to showcase Reddit’s unique influence.

Marissa Bell, Marketing & International Head, Global Insights, Reddit

Solution

Reddit uses Attest’s multi-market research capabilities on a recurring basis. They regularly survey users in key global markets to track how recommendations, reviews, and ads influence purchase decisions, and to benchmark Reddit’s influence against other major social platforms.

From programming to analysis, the multi-market feature saves us valuable time and unlocks easier to spot insights between the different markets. We’re able to easily identify where our US messaging scales across our smaller markets.

Marissa Bell, Marketing & International Head, Global Insights, Reddit

Impact

The continuous stream of credible, data-driven insights helps Reddit prove its strength in lifestage moments – such as getting married, moving house, or starting a family – where community advice drives real purchasing decisions.

By embedding Attest research into its ongoing strategy, Reddit turns the everyday activity of its communities into a sustained commercial advantage.

We use Attest very frequently to highlight the unique competitive value that Reddit brings across industries and key moments. These insights have been integrated into large live events, sales pitches, and digital media strategy. We’re using these insights to showcase the breadth of communities and conversations happening on the platform.

Marissa Bell, Marketing & International Head, Global Insights, Reddit