How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Market analysis
New product development
Multi-market research
Creative testing
Concept testing
Campaign tracking
Competitor analysis
Quant & qual insights
Seasonal research
By Role
Marketers
Insights professionals
2024 UK media consumption report
2024 US media consumption report
Consumer connection playbook
AI in the shopping experience
Consumer Research Academy
Survey templates
Help center
Blog
Careers
How veg box brand Oddbox harnessed existing brand awareness to master national expansion and deliver maximum impact for minimum outlay.
Oddbox were launching their vegetable box brand into three new UK regions; the Midlands, the Southwest and Wales. They wanted to gauge existing brand awareness in each region before planning the launch campaigns and buying media.
Oddbox used Attest for brand tracking, which allowed them to measure metrics like prompted and unprompted brand awareness across the country and dig deeper into awareness by region.
Through our brand tracking, we discovered we actually had quite high brand awareness in those regions, despite the fact that we weren’t operating there. Liz Yates, Head of Growth at Oddbox
Through our brand tracking, we discovered we actually had quite high brand awareness in those regions, despite the fact that we weren’t operating there.
By adding questions about brand discovery, they were also able to understand how best to target consumers in each region. In the Midlands, for example, they found people were more open to product recommendations from influencers and also that they were more likely to take up a product if they received a leaflet about it. Meanwhile, in the Southwest and Bristol, there was more of a resistance to advertising in general and more skepticism.
saving on leafleting costs
CPA of influencer activity
Instagram followers
This insight proved invaluable for the team building the campaign plan for launching Oddbox into the new regions. Oddbox were able to tailor their marketing strategy and cut their ad spend.
We probably would have gone a little bit more aggressively with upper funnel activity were it not for the fact that we were fairly confident there was a decent level of awareness in these regions already.
What’s more, Oddbox were able to tailor the media mix, using local influencers and leafleting in the Midlands, but taking a much more grassroots approach in Bristol.
It actually had quite a significant impact on our overall campaign costs. And I think it enabled us to plan a much more efficient campaign.
Find out how measuring brand awareness with Attest’s brand tracker can help you.