November 24, 2020
8 min read
Want to make online surveys, but unsure how to make sure the data is good quality? We've got you covered.
November 16, 2020
7 min read
Learn how fitness unicorn Gymshark tackled plunging purchase intent as coronavirus closed gyms in key markets.
November 12, 2020
5 min read
We asked 500 Americans what they think of Bumble, and what new features they think the brand should be adding to their wildly successful platform.
November 11, 2020
6 min read
Amazon's Christmas ad aims to create optimism for an unusual festive season - but does it succeed? We used creative testing to find out.
November 09, 2020
7 min read
Learn how Abercrombie & Fitch pivoted their marketing and buying strategy to bring comfort to customers during lockdown (and kept sales healthy).
November 04, 2020
13 min read
Looking for more certainty when building marketing strategies? Discover 26 ways you can use consumer data for data-driven marketing.
November 04, 2020
6 min read
Why is Market Research Important? Find out how primary market research can make marketers more effective at their jobs.
October 28, 2020
6 min read
Discover the different ways product testing surveys can be used in the innovation process to minimise risk and maximise your chances of success.
October 23, 2020
5 min read
Market research tools help you get to grips with your market and audience, faster. Here are 6 of the best market research tools you can use today.
October 21, 2020
6 min read
Survey respondents can claim to have done more, seen more, or heard of more than they really have. It’s a behaviour called overclaiming, and it's common throughout the research industry. We share five ways you can combat this behaviour with your survey design!
