Heart racing, clammy hands. No, this isn’t a first date you’re walking into, it’s a chemistry meeting. But the premise is the same - dress to impress, talk about how great you are and how you’re ...
5 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
2 minute read
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite curry, and which reality TV ...
1 minute read
In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it ...
10 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
3 minute read
In 2017 we ran our first Media Consumption Report, and in July we ran an updated report for 2018. Drawing direct comparisons from 2017 we’ve been able to establish the most important shifts within UK ...
5 minute read
If panels are the once well-loved but now impractical Morris Marinas, by the same metaphor audiences are the the safest, shiniest, most modern Teslas.
6 minute read
Introduction Health trends are growing at the speed of kale these days, with hardly a month going by without a new healthy snack brand, previously unheard of food, or failsafe workout technique ...
12 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess how most people tell the time, and what annoys ...
1 minute read
