March 03, 2021
6 min read
Low and no alcohol drinks are having a moment in the US. Here's how DRY have used Attest to understand the new opportunity.
March 02, 2021
9 min read
Discover the benefits of data-backed PR for brands and how to do it well, with expert advice from Amanda Milligan, Marketing Director at Florida-based content marketing agency Fractl.
March 01, 2021
6 min read
When Japanese ice cream brand Little Moons went viral on TikTok, sales increased tenfold. Now, consumer profiling is helping the brand convert that sales spike into long-term success.
February 24, 2021
11 min read
Discover the 14 branding metrics brands like Nike, LuluLemon, MailChimp and Hubspot use to measure the success of their digital marketing efforts.
February 24, 2021
9 min read
Brand awareness metrics help you understand the impact of your marketing efforts. Here are the most important ones for brands to measure.
February 23, 2021
9 min read
Looking for brand management tools? We review 9 of the best and explain why they should be in every marketer's tech stack.
February 17, 2021
7 min read
Consumer profiling isn’t always a top priority for startups. But, actually, it makes great financial sense because it can help guide every important decision your business has to make.
February 15, 2021
10 min read
Tripp Hughes, Senior Director of Consumer Strategy at Organic Valley - one of the world’s largest organic consumer brands - gives his view on 2021's top US F&B trends.
