Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]
We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]
We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.
Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up.
More and more research into how Gen Z behaves, thinks, feels, and engages with the world is underway every day. There are entire marketing festivals dedicated to understanding the youth of today, one of which our team went to last week.
According to Jeff Charney, CMO of American insurance giant Progressive, the entire marketing industry is in a state of “creative hibernation”. What are we all so afraid of?
The Attest Engineering and Product Teams have been hard at work over the past 3 months, and now we're ready to share the results with you! Check out the improvements to the dashboard, the brand new features and the ways that consumer research just got easier, quicker and more powerful.
Does your brand have a purpose? Nearly 40 marketers attended our Purpose event, which took place at Attest Headquarters in London, where they heard from purpose-driven brands including Transferwise, ethical chocolate brand Tony's Chocolonely and Daye, a subscription service for hemp CBD-infused tampons.
Coming hot on the heels of a year of dramatic growth for Attest, with recurring revenues climbing 1,800% across 2018, the London-based technology startup launched to enable every business to be consumer-focussed, announces a $16 million Series-A investment round to expand their Consumer Growth Platform.
A survey is just a conversation; you ask the questions, the respondent answers. The trick is knowing what questions to ask and who to survey. We’ve pulled our Head of Client Experience away from helping our clients for just long enough to quiz her on the 10 factors that make great survey.