September 12, 2019
The 6 Biggest Movers & Shakers in Femtech (2019)
Femtech is all about revolutionising the women's health industry, and packing a technological punch. Here are the 6 Femtech companies you should have your eye on in 2019.
September 12, 2019
Lego’s Growth Strategy: How the Toy Brand Innovated to Expand
Lego may be the building blocks of the toy industry, but it hasn't always had a smooth ride. Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market.
September 05, 2019
A Growth Mindset is 7 Steps Away
Do you see the glass half-full or half-empty? Learn how to switch to the growth mindset in 7 easy steps, and how it can boost your career.
August 31, 2019
Creative Spotlight: August’s Standout Campaign
Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]
August 27, 2019
10 Ways Views on Beauty Differ Based on Age
Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Inclusive Beauty Report, we looked at health and beauty industry trends across the board. We surveyed 1,000 UK […]
August 15, 2019
Free Text Questions: Let your Customers Tell you Their Secrets
Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you can speak back to them in their own voice and ensure your NPD and marketing […]
August 12, 2019
Age Is Just a Number: Why Age-Agnostic Marketing Works
What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples.
August 08, 2019
Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]
August 08, 2019
Nailing Niche Audiences – 5 Examples of Highly Targeted Campaigns in Action
Great advertising is not always about achieving the widest reach – sometimes brands make a strategic decision to keep marketing small and personal. Highly targeted campaigns can help brands build an affinity with particular demographics – those identified as being their most valuable customers. This generates a greater return on marketing spend, with higher rates […]
August 07, 2019
Question Time: Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights
Consumers see literally thousands of adverts every day. And yet, they only go on to buy a handful of those products or services. Standing out to consumers, for all the right reasons, is increasingly important in a world where adverts are so easily drowned out by the competition. Campaign managers have a tough challenge on […]