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Breaking the Mould: How Superdry’s Succeeding by Doing its Own Thing

It’s a tough gig at the moment for fashion retailers. The high street is a place where competition is fierce and, increasingly, footfall is on the decline. Bastions of retail are seeing their profits ...

Moments in History Changed by Consumer Insight

The pivotal scene in the recent Oscar-winning, The Darkest Hour, captivated viewers across the world. Winston Churchill—stuck between a Parliament resigned to accepting tyranny’s demands—and his own ...

Fashion Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.

For Consumers, Tech = Hardware

Our recent report on the leading technology brands provided lots of interesting takeaways, but one interesting pattern in particular emerged:

5 Templates to Get Your Brand Messaging on Point

Getting your branding spot-on is the key to a winning marketing strategy. Brand is the foundation of your company. Get it right, and you’ll be able to build out in a myriad of exciting directions. ...

Technology Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.

A Retro Revival: Why the Entertainment Industry is Kicking It Old School

From the excitement of the first cinemas, where stories stuttered in black-and-white across projector screens; to the reign of the video store, running your hand along the Blockbuster aisles of VHS ...

Reasons Everyone in the C-Suite Should Focus on Brand

Brand can be an elusive concept. Is it the company name and logo? The typeface and colour scheme it uses? The qualities we associate it with?

Entertainment Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the entertainment sector, as determined by real consumers.

The Alan Key to success: Why IKEA is better than the rest

The blue-and-yellow IKEA branding has become more than just a logo. It’s the stamp of a certain way of life: the IKEA way of life. It heralds a place where value, durability, and simplicity are ...