Evive Nutrition Brand Manager Amaël Proulx on taking the States by storm
Direct-to-consumer
5 min read
Learn how the Canadian subscription brand used consumer insight to guide their proposition and messaging when they launched in America.
Product subscriptions show downward trend but US consumers are still in the market
Direct-to-consumer
5 min read
Brits are hungry for food and drink subscriptions in 2022
Direct-to-consumer
8 min read
How to master global expansion like Klarna
Fintech
4 min read
How brands can win the trust of Gen Z
Consumer profiling
6 min read
Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions. As a trained scientist, I am obsessed with experimentation, empiricism and using data to make decisions. We’ll delve into all things consumer research, using a scientific analysis style to lift the lid on the most important unknowns for brands, as requested by you!
How to write concept testing survey questions that get real insights
Creative testing
11 min read
Evive Nutrition Brand Manager Amaël Proulx on taking the States by storm
Direct-to-consumer
5 min read
Riding Unicorns interview with Attest CEO and Founder Jeremy King
10 Simple Ways to Measure Brand Awareness
Brand tracking
13 min read
Want to understand how to measure brand awareness? Check out these five essential tactics for understanding how many people know your brand.
Where to find your US D2C customers post-pandemic
Direct-to-consumer
7 min read
Gone viral on TikTok? Check! Little Moons Marketing Director Ross Farquhar on what’s next
Food & beverage
6 min read
12 Top Storytelling Marketing Examples: How Brands Tell Stories
14 min read
How brands can win the trust of Gen Z
Consumer profiling
6 min read
How to write concept testing survey questions that get real insights
Creative testing
11 min read
Evive Nutrition Brand Manager Amaël Proulx on taking the States by storm
Direct-to-consumer
5 min read
Riding Unicorns interview with Attest CEO and Founder Jeremy King
Product subscriptions show downward trend but US consumers are still in the market
Direct-to-consumer
5 min read
Brits are hungry for food and drink subscriptions in 2022
Direct-to-consumer
8 min read
What Americans want from product subscriptions in 2022
Direct-to-consumer
9 min read
How to master global expansion like Klarna
Fintech
4 min read
How Big Potato Games won big with consumer insights
Direct-to-consumer
7 min read
What’ll it take for people to actually buy vegan?
Food & beverage
8 min read
Beavertown Brewery CMO: “Be a band, not a brand”
Direct-to-consumer
5 min read
How to do market research for a startup (with examples)
Consumer profiling
15 min read
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