Creative Spotlight: This Month’s Standout Campaign
July 16, 2019

Creative Spotlight: This Month’s Standout Campaign

Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again
July 10, 2019

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition.  Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think […]

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?
July 05, 2019

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?

“Here’s a product, we want you to buy it”. That’s the subtle message of most – if not all – adverts. How they encourage you to buy varies, though. Some warm your heart, some provoke thoughts, some just come out and tell you to buy. It’s this last category that has caught on in recent […]

6 Hottest Topics from Cannes Lions 2019
July 03, 2019

6 Hottest Topics from Cannes Lions 2019

For one glorious, sunny and rosé-drenched week each year, marketers from across the globe congregate in the south of France to celebrate creativity and reward creative efforts from the preceding year.  This June we joined the (literal) party. Right through from bleary early morning presentations to late night networking opportunities, we learned a lot from […]

How Brands Can Tap into the Challenge Mentality and Win
July 02, 2019

How Brands Can Tap into the Challenge Mentality and Win

Can your brand motivate people to get up off the sofa and do something positive for themselves? Inspiring people to make a change to their lives is an incredible thing – and there couldn’t be a better time to adopt this kind of motivational messaging.  A recent study carried out by Attest showed more than […]

Top 9 Trends in E-Commerce
June 20, 2019

Top 9 Trends in E-Commerce

What’s troubling online shoppers? What do they wish they could change about buying on the net? Why are they abandoning carts and not leaving reviews? We asked all these questions and more to 1,000 UK consumers* to get a snapshot of the current e-commerce environment. If you sell online, don’t miss these nine consumer insights […]

Curious Minds: An Interview with Mark Walker, CRO
June 20, 2019

Curious Minds: An Interview with Mark Walker, CRO

Scale-ups around the world have one word on their lips: growth. Attest is no different, in fact we recently united our sales and marketing teams into a single Growth Team. A force to drive our own growth and to help our clients grow their brands in turn. It’s the brain-child of our Chief Revenue Officer, […]

5 Ways Your Brand Can (and Should) Use Big Data
June 20, 2019

5 Ways Your Brand Can (and Should) Use Big Data

Big data. You keep reading about it and hearing about it. You know you probably should be doing it but do you really understand why or where to start? A few years back Professor of Psychology and Behavioural Economics, Dan Ariely summed up big data as being “like teenage sex: everyone talks about it but […]

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins
June 14, 2019

Did Nike “Just Do It” for Consumers? Reactions to Nike’s Plus Size Mannequins

Nike are no stranger to controversy, in fact, they court it. Having received relatively few column inches since they employed Colin Kaepernick as the star of their 30th anniversary advert (shortly after he opted out of the NFL following backlash for taking a knee to protest about racial injustices in the USA), they were back […]