Most brands that start out on consumer intelligence projects are guilty of saying this phrase at some point early on: ‘Survey scripting is easy, it’s just common sense’.
8 minute read
Consumers have never been more exposed to adverts. Turn on the TV, and there’s Barry Scott’s gleaming bathroom. The bus pulls up at the bus stop, and there’s an image of the beach you wish you were ...
7 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
5 minute read
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess what the country thinks about everything from ...
1 minute read
Introduction Why does anyone decide to spend their money on buying something? Let’s take Deliveroo takeaways, as an example. While Beth needs fuel for a late stint in the office that shows no signs ...
12 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
3 minute read
Last month, we held our first ‘Attest On-air’ webinar, which was all about ‘how to build a trusted brand.’ To help us, we invited two brand experts (Tom Price from Nomadic and Anna Brook from ...
5 minute read
Some rebrands will go down in history. Some for all the right reasons (well done McDonald’s, Apple and Lego). Some for the wrong reasons (sorry Netflix, Pizza Hut and Gap.
4 minute read
Introduction The London Underground is the lifeblood of the capital. Shuttling battalions of us from home to work, day in, day out, it’s a crucial part of commuter life. Add to commuters: school ...
13 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
