5 Purpose-driven bands that are killing it (and what you can learn from them)

7 minute read

Snacks Brand Index 2019 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
1 minute read

10 Compelling Reasons For Businesses (Not Just Marketers!) to Run Market Segmentation

What do Tesla showrooms, shampoo adverts and loyalty cards have in common? They each rely on market segmentation to achieve their varied goals.
10 minute read

Alcohol Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Alcohol sector, as determined by real consumers.
3 minute read

Best of Attest in 2018

This year alone, we’ve published over 220 blog posts, which have been read 250,000 times. Four to five times a week we published articles on research strategy, consumer behaviours and emerging ...
8 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read

Fashion Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
3 minute read

2018: A Year In Stats

Five hundred twenty-five thousand six hundred minutes make up a year. But, as they asked in the song, how do we go about measuring them? Whilst daylights, sunsets, midnights and cups of coffee are ...
3 minute read

Technology Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Technology sector, as determined by real consumers.
3 minute read

How to Take Your Research International

By the year 2020, according to Cisco, more people will have mobile phones than will have access to electricity. It’s estimated that, by this milestone, 5.4 billion people will have a mobile phone in ...
6 minute read