April 06, 2020
6 min read
The world’s been turned on its head. The biggest challenge for B2C brands is understanding how to react - get direction with a COVID-19 impact survey.
March 31, 2020
7 min read
The last few weeks have seen increasingly strong measures to restrict the spread of coronavirus and safeguard the NHS. Right now, there are approximately 778,000 people infected by coronavirus worldwide and 22,000 infected in the UK. We’re at over 1,400 deaths in the UK and counting, though there have been some signs of this number ... read more
March 31, 2020
7 min read
Is it possible to pivot a brand and start offering something useful during the coronavirus pandemic? We highlight six inspiring brand pivot examples.
March 27, 2020
4 min read
It has been a shocking time for all of us. But we humans are an adaptable and a stoic bunch. We are already looking for ways to eek the positive out of the situation. Now is the time to innovate and find the pockets of opportunity.
March 27, 2020
7 min read
We shine a light on the brand heroes that are helping us get through the coronavirus lockdown... and are flourishing as a result.
March 25, 2020
5 min read
How are people adjusting to remote working during the coronavirus pandemic? We asked 500 US residents to give us the scoop on their working from home habits.
March 25, 2020
3 min read
Brands that bucket the over-50s and stereotype what those consumers might want, without looking at what that generation are genuinely interested in, risk alienating a group with significant spending power. We uncover why brands should continue to research and understand the over-50s!
March 19, 2020
6 min read
Earlier this week, we ran a webinar, 'The UK Public's Reaction to the Coronavirus', where we talked through the results of our UK-based surveys. We had plenty of follow-up questions, so we've compiled this blog to answer them.
March 18, 2020
4 min read
We ask a lot of respondents who are, for the most part, minimally rewarded for their time and effort. When writing a survey, we have to spend more time empathising with the respondent. There are several simple ways we can make every survey better, in order to get more engaged responses and better quality data.
