The Battle for the Connected Home

Last year, Gartner forecast that by 2020, the world will be spending almost $3 trillion on connected devices. The battle to win the most significant share of this money, is already well under way. 
6 minute read

Split Down the Middle: 5 Reasons Why Attest Beats Facebook's A/B (Split) Testing Feature

An A/B test, otherwise known as a split test, is fast becoming a vital step in the marketing process for today’s digital marketers. You (hopefully) wouldn’t launch a new advert on Facebook without a ...
7 minute read

Questions You Need To Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read

Restaurant & Fast Food Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
3 minute read

Launching A New Product [Timeline Guide]

Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. Sitting alone, or with one or two ...
7 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read

Luxury Brand Index 2018 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
3 minute read

How to Product Plan when Google Search Data Isn’t Enough

So you want to start a business? Or maybe you need to jump-start your current company’s growth with a new product launch?
3 minute read

WTF Do Things Like Statistical Significance, Confidence Levels & Margin of Error Mean? Your No BS Guide

If you’re new to the world of consumer intelligence, you might feel like you’re swimming through a confusing sea of jargon that sounds like it belongs in a science lab, not your marketing team. At ...
9 minute read

Consumer Trends: How to Make your Campaigns Take Off, and Messaging Land with Frequent Flyers

The Attest Consumer Trends Reports are in-depth explorations of a predefined consumer group. Consumers who self-identify with the behaviours or demographic categories of this group are surveyed and ...
2 minute read