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In 2018, Olipop launched into a soda category dominated by Coca-Cola and PepsiCo. Two giants with century-old brands, billion-dollar marketing budgets, and a footprint in every store on the planet. By 2025, Olipop held 60% of the prebiotic soda market and posted $400m in sales — before Coca-Cola even launched its competitor product. That’s the (...)
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In a world where consumer behaviour shifts fast, Attest’s new positioning, Know it now, is about clarity at speed and confident decision-making.
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The freshest market trends, brand stories and research expertise for marketers and insights professionals.
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