7 Marketers Talk the Best Ways to Harness Creativity
June 13, 2019

7 Marketers Talk the Best Ways to Harness Creativity

Marketing today is more of a science than it’s ever been. There’s so much technology, so many tactics and tools, and a wealth of data and analytics. And there might be the perception that  good old fashioned creativity comes last. While it can certainly be hard to keep creative juices flowing when there’s continual pressure […]

UK vs US: 10 Ways Consumers Differ in 2019
June 10, 2019

UK vs US: 10 Ways Consumers Differ in 2019

We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 Consumer Trends Report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different consumer behaviour. Here we highlight the 10 most surprising ways we differ and what that […]

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand
June 05, 2019

It’s Time to Sit Up & Listen: A Note From Consumers to Your Brand

As consumers, we’ve all been through this: You call a help centre, and a few moments after hanging up, “Ding!”, you get a text asking you to rate your experience on a scale of 1-5. You have a little think: the brand representative answered your question, but they kept you on hold for 15 minutes, […]

Curious Minds: An Interview with Jeremy King, CEO
June 04, 2019

Curious Minds: An Interview with Jeremy King, CEO

When people talk about innovation, they talk about smart innovation – making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years time. But along with these considerations comes the right mindset; how can you make sure […]

Disney or Die? What the Future Holds for Netflix
May 30, 2019

Disney or Die? What the Future Holds for Netflix

We all love Disney, right? From family favourites like Frozen and Toy Story to blockbuster movies like Avengers and Star Wars – where would entertainment be without it? That’s the question Netflix is asking itself as Disney prepares to withdraw all of its content from the streaming platform. In November, Disney+ will launch in the […]

Say (Shang)hai to China: 4 Things to Consider before Expanding East
May 22, 2019

Say (Shang)hai to China: 4 Things to Consider before Expanding East

For centuries, merchants from Europe have travelled West for gold, and East for silk. Today, with Brexit casting uncertainty on trade between the UK and Europe, plus the growing size of the Chinese market, it’s no wonder that Western brands are looking to China for their next big opportunity. Right now, the population of China […]

10 Top Facts about Gen Z & Travel in 2019
May 20, 2019

10 Top Facts about Gen Z & Travel in 2019

Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]

Marketers vs Consumers: 3 Major Ads Put to the Test
May 15, 2019

Marketers vs Consumers: 3 Major Ads Put to the Test

We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans
May 02, 2019

Fixing Direct Line’s Brand Strategy: An Interview with Marketing Director, Mark Evans

We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.

The 10 Most Anticipated New Products for 2019
April 30, 2019

The 10 Most Anticipated New Products for 2019

Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up.