August 20, 2020
4 min read
Why is it important to plan your marketing campaigns? We spoke to a Campaign Marketer about the 3 key benefits of setting out a plan before you go live.
August 14, 2020
10 min read
Fed up with fake news and bogus marketing claims, Americans are enjoying the refreshing honesty of British brand Ugly Drinks.
August 13, 2020
3 min read
Engaged, thoughtful responses are the lifeblood of genuine insights. If you want data you can count on for your biggest marketing, product and business decisions, you need to trust that that data represents the real opinions of real people. There are lots of features in the Attest platform to keep engagement high, but if you ... read more
July 31, 2020
5 min read
In a sector and economic situation that’s shifting so rapidly, how can a global remittance company like WorldRemit ensure they’re at the cutting edge of their industry in every country they operate in? Simply, by being data-led.
July 28, 2020
8 min read
What is it that makes a Nike marketing campaign so special? We've deconstructed the brand's recent creative work to reveal five key ingredients.
July 15, 2020
5 min read
What's a healthy brand? Why does it matter? In this article, we run through why brand health is important, and how to get started with measuring it.
July 14, 2020
7 min read
Remote onboarding is a daunting prospect for employer and employee alike. Discover how we've adapted the onboarding process to create a smooth and enjoyable experience for both parties.
June 26, 2020
6 min read
Many brands have come out in support of the Black Lives Matter movement over the last month. But how do consumers really want brands to respond?
June 22, 2020
6 min read
Concept testing might seem like an unnecessary waste of time and money, but research shows that not doing your homework is a primary cause of business failures.
June 17, 2020
6 min read
With the outbreak of Coronavirus, there was a fear that diversity and inclusion policies would be swept aside as businesses across the UK moved into survival-mode. But were these fears justified?