It’s easy to make mistakes in uncharted territory, and in this article we will look at some examples of brands failing to properly research their new marketplaces. We’ll also highlight some global marketing strategies done well, alongside the steps you can take to replicate their success.
If growing a business internationally was easy, everybody would be doing it. However, thorough due diligence at the outset can ensure you are prepared for the challenges of launching overseas. Here we illuminate 6 major hurdles you might face, and how to successfully overcome each.
In busier and busier markets, having creative assets that cut through the noise is more important than ever, so how can you help the creative minds in your company to thrive? We bring you the top 10 lessons from when our Revenue Director, Mark Walker, sat down with Georgi Mirazchiev from Bynder to discuss exactly that.
There is no right or wrong way to prioritise your work. We hear from 8 senior strategists and marketers about how they prioritise their work to get the most out of their team and their discipline and, ultimately, to meet their ambitious strategies.
Between them, the ACE team has years of experience working with consumer data. Running consumer profiling projects is a day in the life for them. Naturally, we looked to Attest’s Head of Client Experience, Renata Kashiwaya Pinheiro, to explain the 6 steps you need to take to go from research rookie to profiling professional.
The perils of getting involved with politics are well known. The political landscape is inherently divisive, often highly emotive, and prone to shifting unrecognisably from week to week. For businesses, with their rigid sales targets and predictions based on more reliable happenings, it’s a precarious world to dabble in.
There’s 101 different pieces of information you can gather about consumers, some are vital to creating a strategy for your product that connects on a personal level. Whether you're informing NPD or forming a marketing strategy, here's 50 questions that can help profile your market and audience.
Done well, a tongue-in-cheek approach can excel with consumers. It can be entertaining, and it can help establish a feeling of your brand as one that’s upfront, honest, and refreshingly human. We bring you six of the most memorable parody ads in recent history...
The Attest Engineering and Product Teams have been hard at work over the past 3 months, and now we're ready to share the results with you! Check out the improvements to the dashboard, the brand new features and the ways that consumer research just got easier, quicker and more powerful.
If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. They go hand-in-hand; segmentations instruct brands who buys their products, and media buying allows brands to reach those consumers wherever they’re hanging out - online or out of home.