Creative Spotlight: August’s Standout Campaign
August 31, 2019

Creative Spotlight: August’s Standout Campaign

Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]

10 Ways Views on Beauty Differ Based on Age
August 27, 2019

10 Ways Views on Beauty Differ Based on Age

Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Future of the Beauty Industry report, we looked at health and beauty industry trends across the board. We […]

Free Text Questions: Let your Customers Tell you Their Secrets
August 15, 2019

Free Text Questions: Let your Customers Tell you Their Secrets

Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you can speak back to them in their own voice and ensure your NPD and marketing […]

Age Is Just a Number: Why Age-Agnostic Marketing Works
August 12, 2019

Age Is Just a Number: Why Age-Agnostic Marketing Works

What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples.

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results
August 08, 2019

Think Small, Sell Big – How Appealing to Niche Audiences Can Boost Campaign Results

Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]

Nailing Niche Audiences: 5 Examples of Highly Targeted Campaigns in Action
August 08, 2019

Nailing Niche Audiences: 5 Examples of Highly Targeted Campaigns in Action

Who's your ideal audience, and how do you appeal to them? We picked out the 5 best examples of marketing campaigns targeted to niche audiences, so you can get inspired.

Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights
August 07, 2019

Campaign Managers Reveal their 10 Go-To Questions for Consumer Insights

Need great consumer insights, but don't know what questions to ask? We asked 10 campaign managers the questions they ask to get the most insight.

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony
August 05, 2019

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony

How do you effectively plan cross-channel campaigns? It can be a pretty daunting task - but we've got you covered with tips, tricks, and stellar examples.

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
July 31, 2019

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]

90s Nostalgia: 6 Times Advertising Took Us Back in Time
July 29, 2019

90s Nostalgia: 6 Times Advertising Took Us Back in Time

How do brands use nostalgia to capture attention? We picked out some creative examples of ads that give us that 90s nostalgia.