What would someone need to know about you in order to really ‘get’ you? Where you live? Maybe. Where you were born? Unlikely. What you love, like and loath? Probably.
5 minute read
We released some exciting new stuff in 2018 while also improving the existing experience, to ensure that Attest’s platform is intuitive, smart and enjoyable to use. This past quarter we did this by ...
3 minute read
Promoting purpose can be a great way to get behind something bigger than just business. However, there’s a fine line to tread between being authentic and being disingenuous.
6 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
1 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
1 minute read
Moving from Insights to Action: How to apply your new segmentations to media buying
February 06, 2019
If audience segmentation answers the ‘who?’, then media buying strategy answers the corresponding ‘where?’. The two go hand-in-hand; segmentations instruct brands who buys their products, and media ...
4 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
1 minute read
Brands are born out of desire to fill a need. An idea is created, a product is built, a name is lovingly brainstormed and selected, and companies are born. There is so much energy in these early ...
7 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Finance sector, as determined by real consumers.
1 minute read
This isn’t the first time we’ve written about the importance of segmenting your consumer base. Demarcating based on key factors like age, gender and location can mean the difference between a ...
6 minute read