September 19, 2019
14 min read
When it comes to stories, brands that tell more, sell more. Check out these storytelling marketing examples, from some of the world's biggest brands.
September 13, 2019
10 min read
What is innovation in business? Discover 12 strategies for business innovation, with examples of how big brands use them to stay ahead of the curve.
September 12, 2019
7 min read
Femtech is all about revolutionising the women's health industry, and packing a technological punch. Here are the 6 Femtech companies you should have your eye on in 2019.
September 12, 2019
9 min read
Lego may be the building blocks of the toy industry, but it hasn't always had a smooth ride. Learn the details of Lego's growth strategy, and discover how they continue to expand in a saturated market.
September 05, 2019
11 min read
Do you see the glass half-full or half-empty? Learn how to switch to the growth mindset in 7 easy steps, and how it can boost your career.
August 31, 2019
5 min read
Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad ... read more
August 27, 2019
5 min read
Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Future of the Beauty Industry report, we looked at health and beauty industry trends across the board. We ... read more
August 15, 2019
6 min read
Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you can speak back to them in their own voice and ensure your NPD and marketing ... read more
August 12, 2019
12 min read
What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples.
August 08, 2019
6 min read
Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably ... read more