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5 Simple Creative Tests to Get the Most from Audio and Video Advertising

You know that feeling, when you read or say a word so many times that it begins to lose all meaning, and stops looking and sounding like a real word? 

6 Mistakes You Can Avoid With Brand Tracking

From time to time, we all misjudge certain things. Perhaps we don’t know enough about the subject; perhaps we are too deep in our own bubble to realise that our messaging is no longer hitting home. ...

Furniture & Homeware Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the furniture and homeware sector, as determined by real consumers.

Nike Shows How to Just Do It When it Comes to More Inclusive Campaigns

In our recent industry report , the results showed that the sports world is dominated by one huge brand. Slam dunk. Home run. Gold medal. Take your pick of the sports metaphors: it was an ...

Market Research and Consumer Intelligence Glossary

Market Research and Consumer Intelligence are both very technical fields, with high requirements for specificity. As such, they can be minefields of unfamiliar vocabulary and acronyms. We’ve created ...

Sports Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the sports sector, as determined by real consumers.

How To Measure Brand Equity

Brand is, by nature, a difficult concept to measure 

Brand-Building Lessons from Holiday Companies Flying High

We’re in the deepest depths of February, and we could all do with some sun. With half term finishing up and summer on the horizon, it’s a great time to think about booking a holiday.

99designs: How to create a brand style guide

There are plenty of things you need to launch a brand - think a business plan, a solid product or service, and a clear idea of who your ideal audience is. But there’s one thing you need to ...

Holiday & Travel Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers.