Brand strategies can no longer simply fall from the skies, or to be more precise, from the brains of CMOs and their agencies. Gone are the days when ad executives conceived of fully-formed campaigns, ...
12 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
3 minute read
The uses for consumer insights are many; agencies can use it to grow their thought leadership reliability or thoroughly understand their clients’ key markets to spot new trends. Meanwhile, brands can ...
3 minute read
The reasons behind the failure of a company are numerous. Perhaps their pricing plan was too ambitious; maybe they failed to innovate to stay ahead of nippier competitors; or perhaps they didn’t ...
5 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
Whether you’re a 10-person, boutique creative agency, or a huge conglomerate media agency, you’ll have a reason (or two, or three) to speak to consumers.
7 minute read
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess whether the UK prefer showers or baths, and how ...
1 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Technology sector, as determined by real consumers.
3 minute read
Pet ownership in the UK is steadily declining. As hard as it might be to believe, what with consumers’ collective infatuation with #dogsofinstagram and the enduring success of Grumpy Cat, they’re ...
14 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
