Marketing today is more of a science than it’s ever been. There’s so much technology, so many tactics and tools, and a wealth of data and analytics. And there might be the perception that good old fashioned creativity comes last. While it can certainly be hard to keep creative juices flowing when there’s continual pressure […]
We might speak the same language but Brits and Americans don’t always think alike. Our US vs the UK 2019 Consumer Trends Report found some significant differences in the feelings and beliefs of the two nationalities, which translates into different consumer behaviour. Here we highlight the 10 most surprising ways we differ and what that […]
As consumers, we’ve all been through this: You call a help centre, and a few moments after hanging up, “Ding!”, you get a text asking you to rate your experience on a scale of 1-5. You have a little think: the brand representative answered your question, but they kept you on hold for 15 minutes, […]
When people talk about innovation, they talk about smart innovation – making considered changes with universal buy-in, quality data to back up decisions, and a solid understanding of how these changes will play out in 1, 5, or 10 years time. But along with these considerations comes the right mindset; how can you make sure […]
We all love Disney, right? From family favourites like Frozen and Toy Story to blockbuster movies like Avengers and Star Wars – where would entertainment be without it? That’s the question Netflix is asking itself as Disney prepares to withdraw all of its content from the streaming platform. In November, Disney+ will launch in the […]
For centuries, merchants from Europe have travelled West for gold, and East for silk. Today, with Brexit casting uncertainty on trade between the UK and Europe, plus the growing size of the Chinese market, it’s no wonder that Western brands are looking to China for their next big opportunity. Right now, the population of China […]
Forget Club 18-30, today’s youth are after an entirely more exotic and adventurous holiday experience. Recent Attest data found that Gen Z (the under 25s) are travelling more often and further afield than any other age group. Here are 10 other standout insights that your travel brand needs to know about this set of globe-trotters. […]
We all know art can be subjective. While critics applaud a piece of work, the general public might be left wondering what all the fuss is about (used tea bags on a radiator, anyone?). We wondered if the same is true when it came to advertising creative. Are the ads that the industry heaps with […]
We interviewed Mark Evans, Marketing Direct of Direct Line Group, to uncover the data behind their ‘Fixers’ marketing campaigns, and what makes them the ultimate fixers.
Check out consumers' most anticipated new products for 2019 . Everything from Apple's newest computer, Dyson's newest air purifying technology, and Urban Decay's ingenious brand collaboration have shoppers all revved up.