Welcome to the second feature in our new Creative Spotlight series. Each month we select an advertising campaign that’s been making waves in the industry and put it to the (At)test by surveying 250 UK consumers. Brand: Subway Campaign: ‘Make It What You Want’ Agency: Above & Beyond What the agency says about the ad […]
Younger generations may have unveiled a new face of beauty (complete with killer contouring and statement brows), but do their views on appearance differ from those of their parents? And if yes, how much? For our 2019 Future of the Beauty Industry report, we looked at health and beauty industry trends across the board. We […]
Do you want to know precisely what your consumers think of your brand, campaign or products? Of course you do. The words, phrases and sentiments consumers associate with your brand are like gold dust. When you have this information, you can speak back to them in their own voice and ensure your NPD and marketing […]
What's the appeal of age-agnostic marketing, and who does it well? Get clued up on why age-agnostic marketing works, with real-life examples.
Got a great product that everyone will love? Now all you have to do is create a marketing campaign that appeals to all ages, genders, professions and nationalities, and you’ll sell loads… If only it were that easy! The truth is, it’s impossible to appeal to everyone. Ironically, in trying to do so you’ll probably […]
Who's your ideal audience, and how do you appeal to them? We picked out the 5 best examples of marketing campaigns targeted to niche audiences, so you can get inspired.
Need great consumer insights, but don't know what questions to ask? We asked 10 campaign managers the questions they ask to get the most insight.
How do you effectively plan cross-channel campaigns? It can be a pretty daunting task - but we've got you covered with tips, tricks, and stellar examples.
As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns. But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]
How do brands use nostalgia to capture attention? We picked out some creative examples of ads that give us that 90s nostalgia.