Last year, Gartner forecast that by 2020, the world will be spending almost $3 trillion on connected devices. The battle to win the most significant share of this money, is already well under way.
6 minute read
Split Down the Middle: 5 Reasons Why Attest Beats Facebook's A/B (Split) Testing Feature
November 06, 2018
An A/B test, otherwise known as a split test, is fast becoming a vital step in the marketing process for today’s digital marketers. You (hopefully) wouldn’t launch a new advert on Facebook without a ...
7 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
3 minute read
Launching a new product or business is a daunting prospect. It seems like there are a million and one things to do, and it can feel like a very isolating process. Sitting alone, or with one or two ...
7 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
3 minute read
So you want to start a business? Or maybe you need to jump-start your current company’s growth with a new product launch?
3 minute read
WTF Do Things Like Statistical Significance, Confidence Levels & Margin of Error Mean? Your No BS Guide
October 24, 2018
If you’re new to the world of consumer intelligence, you might feel like you’re swimming through a confusing sea of jargon that sounds like it belongs in a science lab, not your marketing team. At ...
9 minute read
Consumer Trends: How to Make your Campaigns Take Off, and Messaging Land with Frequent Flyers
October 24, 2018
The Attest Consumer Trends Reports are in-depth explorations of a predefined consumer group. Consumers who self-identify with the behaviours or demographic categories of this group are surveyed and ...
2 minute read
