How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony
August 05, 2019

How to Stop Your Cross-Channel Campaigns from Becoming a Cacophony

If your marketing campaign was a piece of music would it be a carefully composed concerto or a discordant cacophony?   Being active across multiple marketing channels without consistency between your assets not only creates a sound clash, it means your conversion rate will be falling significantly short of its potential. That’s because today’s consumer typically […]

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns
July 31, 2019

Did It Take Off? The Real Metrics for Measuring the Success of Your Campaigns

As a marketer, you’ll be familiar with the traditional methods of measuring the success of your campaigns.  But while metrics like ‘return on ad spend’ (ROAS) and ‘reach’ tell you in the broadest sense how your ad performed, they don’t actually provide much insight. Wouldn’t you like to know how the campaign changed consumers’ views […]

90s Nostalgia: 6 Times Advertising Took Us Back in Time
July 29, 2019

90s Nostalgia: 6 Times Advertising Took Us Back in Time

Cycling shorts, bumbags, bucket hats… is this a list of must-have fashion items from a recent style magazine or is it the clothing we’re sporting in those embarrassing 90s photos? It’s both! Just like the 90s is making a come back in our wardrobes, the influences of the decade are also returning to our screens. […]

Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience
July 23, 2019

Curious Minds: An Interview with Renata Kashiwaya Pinheiro, Director of Client Experience

Customer experience is the beating heart of every business. Renata Kashiwaya Pinheiro, the Director of Client Experience has come up with an innovative way to keep the blood pumping. Leading a team of experts in consumer insights, data analysis and client relationships, she has created the Attest Centre of Excellence (ACE); a team that is […]

How to Build a Killer In-House Creative Team
July 23, 2019

How to Build a Killer In-House Creative Team

About to start work on a major advertising campaign? Perhaps you’re bringing advertising in-house after working with an agency?  If it’s time to elevate creativity beyond the marketing department, you’ll need to establish a solid internal creative team. But who from your company should be working on your campaigns and what kind of internal expertise […]

Creative Spotlight: July’s Standout Campaign
July 16, 2019

Creative Spotlight: July’s Standout Campaign

Welcome to the first feature in our new Creative Spotlight series. Each month we’ll be selecting an advertising campaign that’s been making waves in the industry and putting it to the (At)test. By surveying 250 UK consumers* we’ll find out just how the creative has landed. Brand: Peperami Campaign: ‘We are animal’ Agency: Atomic London […]

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry
July 16, 2019

Consumers Rally for Change: 10 Key Changes Needed in the Food Industry

With rising obesity rates and increasing environmental concerns, Attest research shows consumers want food and drink brands to take action – and it might surprise you just how strongly they feel about some of the issues.  Our Future of Food and Drink Report surveyed 1,000 UK consumers* on their views about things like the sugar […]

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again
July 10, 2019

Bored of Your Ad Campaign? See How These Brands Innovate Again and Again

Sticking with the same concept, characters or tagline across your marketing year in and year out might seem boring…but it can also build pretty solid brand recognition.  Think about it: long-running ad campaigns are often the ones that leave a permanent mark on our hearts and in our minds – who among us can think […]

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?
July 05, 2019

Oatly, Brewdog, Oasis: Do their Anti-Advertising Campaigns Work?

“Here’s a product, we want you to buy it”. That’s the subtle message of most – if not all – adverts. How they encourage you to buy varies, though. Some warm your heart, some provoke thoughts, some just come out and tell you to buy. It’s this last category that has caught on in recent […]

6 Hottest Topics from Cannes Lions 2019
July 03, 2019

6 Hottest Topics from Cannes Lions 2019

For one glorious, sunny and rosé-drenched week each year, marketers from across the globe congregate in the south of France to celebrate creativity and reward creative efforts from the preceding year.  This June we joined the (literal) party. Right through from bleary early morning presentations to late night networking opportunities, we learned a lot from […]