Ten Truths Behind Great Marketplace Brands

This month, our Attest On-air webinar spoke about ‘how to build a marketplace brand…’
8 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
4 minute read

The Attest Quiz

Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess what the country's favourite cheese is to who ...
1 minute read

How to Define and Own a Niche with Audience Segmentation and Market Mapping

In today’s hyper-competitive market, nobody wants to be second best. For every consumer making a purchase, they’re typically only going to choose to buy that one product. No one needs two hairdryers, ...
8 minute read

Restaurant & Fast Food Brand Index 2018 Q3

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Restaurant & Fast Food sector, as determined by real consumers.
3 minute read

10 Unexpected Best Practices for Survey Scripting

Most brands that start out on consumer intelligence projects are guilty of saying this phrase at some point early on: ‘Survey scripting is easy, it’s just common sense’.
8 minute read

How to Use Attest to Become a Master of Dynamic Media Planning

Consumers have never been more exposed to adverts. Turn on the TV, and there’s Barry Scott’s gleaming bathroom. The bus pulls up at the bus stop, and there’s an image of the beach you wish you were ...
7 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
5 minute read

The Attest Quiz

Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess what the country thinks about everything from ...
1 minute read

How to Create More Useful Consumer Segmentation Models (with Examples)

Introduction Why does anyone decide to spend their money on buying something? Let’s take Deliveroo takeaways, as an example. While Beth needs fuel for a late stint in the office that shows no signs ...
12 minute read