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The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?

Turn your brand data into brand intelligence

A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis:  while 69% of respondents said that “easy access to all media and customer data” is an ...

20 Questions to Supercharge Your 2018 Strategic Planning

As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...

Alcohol Brand Index 2017 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.

Why Audio Branding Will Be Huge in 2018

Listening to podcasts is now bigger than Catholicism in the United States. Say what?!

The Beginner's Guide to Successful New Product Development

Is it ever too early to be thinking about New Product Development (NPD)?

Are Brands Really Building Brand Equity?

Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?

Why You Have to Look Beyond Your Customers

Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.

[Webinar] How Brands Can Engage With Generation Z

We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.