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The Brand Tracker Survey Template

 If a tree falls in a forest and nobody’s around to hear it, does it make a sound? Similarly, if a new product is launched, but the brand doesn’t resonate with consumers, does anybody notice it?
4 minute read

Snacks Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Snacks sector, as determined by real consumers.
3 minute read

The Old-Timer Making Waves as a Newcomer: The Rise of Disaronno

Back in 2017, when we ran our first alcohol brand index, Disaronno was nowhere to be seen. This time around, though, the amaretto brand which dates back to 1525, not only ascended into our table of ...
6 minute read

Alcohol Brand Index 2018 Q1

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
3 minute read

Breaking the Mould: How Superdry’s Succeeding by Doing its Own Thing

It’s a tough gig at the moment for fashion retailers. The high street is a place where competition is fierce and, increasingly, footfall is on the decline. Bastions of retail are seeing their profits ...
8 minute read

Moments in History Changed by Consumer Insight

The pivotal scene in the recent Oscar-winning, The Darkest Hour, captivated viewers across the world. Winston Churchill—stuck between a Parliament resigned to accepting tyranny’s demands—and his own ...
6 minute read

Fashion Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.
2 minute read

For Consumers, Tech = Hardware

Our recent report on the leading technology brands provided lots of interesting takeaways, but one interesting pattern in particular emerged:
6 minute read

5 Templates to Get Your Brand Messaging on Point

Getting your branding spot-on is the key to a winning marketing strategy. Brand is the foundation of your company. Get it right, and you’ll be able to build out in a myriad of exciting directions. ...
8 minute read

Technology Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.
3 minute read