Essential Tools for a Bullet-Proof Brand Strategy [6 Indispensable Tools]

Brand strategies can no longer simply fall from the skies, or to be more precise, from the brains of CMOs and their agencies. Gone are the days when ad executives conceived of fully-formed campaigns, ...
12 minute read

Fashion Brand Index 2018 Q3

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Fashion sector, as determined by real consumers.
3 minute read

How To Bill Your Clients When Using Attest

The uses for consumer insights are many; agencies can use it to grow their thought leadership reliability or thoroughly understand their clients’ key markets to spot new trends. Meanwhile, brands can ...
3 minute read

The New CMOs Guide to Rethinking Brand Strategy at Struggling Companies

The reasons behind the failure of a company are numerous. Perhaps their pricing plan was too ambitious; maybe they failed to innovate to stay ahead of nippier competitors; or perhaps they didn’t ...
5 minute read

Questions You Need To Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read

5 Great Survey Templates for Agencies of All Shapes and Sizes

Whether you’re a 10-person, boutique creative agency, or a huge conglomerate media agency, you’ll have a reason (or two, or three) to speak to consumers.
7 minute read

The Attest Quiz

Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess whether the UK prefer showers or baths, and how ...
1 minute read

Technology Brand Index 2018 Q3

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Technology sector, as determined by real consumers.
3 minute read

Consumer Trends: Pet Products and How to Effectively Advertise to Pet Owners

The Attest Consumer Trends Reports are in-depth explorations of a predefined consumer group. Consumers who self-identify with the behaviours or demographic categories of this group are surveyed and ...
2 minute read

Questions You Need To Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read