Making it personal – using tech to build connections with consumers | Diageo

Bel Booker

Senior Content Writer

Last updated on
June 11, 2024

Hear Benni from Diageo at 2024's Brand Growth Summit on building connections with target customers.

Table of contents

2024’s Brand Growth Summit was a huge success!

We welcomed Marketing, Brand and Insights leaders from some of the world’s top consumer brands to London’s Ham Yard Hotel. We heard from top speakers and panels about how they’re using consumer insights and AI to better understand their target customers.

Benjamin Lickfett – Global Head of Digital Innovation at Diageo – shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.

Bel Booker

Senior Content Writer

Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.

See all articles by Bel

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