Making it personal – using tech to build connections with consumers | Diageo

Hear Benni from Diageo at 2024's Brand Growth Summit on building connections with target customers.

2024’s Brand Growth Summit was a huge success!

We welcomed Marketing, Brand and Insights leaders from some of the world’s top consumer brands to London’s Ham Yard Hotel. We heard from top speakers and panels about how they’re using consumer insights and AI to better understand their target customers.

Benjamin Lickfett – Global Head of Digital Innovation at Diageo – shares insights on the way that AI and other emerging technologies are enabling more relevant and impactful consumer experiences for iconic brands like Guinness, Johnie Walker and Baileys.

Marcus Evans

Senior Content Marketing Manager 

See all articles by Marcus