Articles written by Bel Booker
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Humanization of pets on the rise in the US
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Turning poop into gold: Baby Brezza finds global opportunity for diapering product
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How The Big Prawn Co. landed category growth by casting a line into consumer data
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US vs UK: which market takes the lead on wellness foods?
Customer story
How Clim8 Invest successfully changed their marketing to win hearts and minds
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How Trustpilot proved brand integrity is central to consumer trust
How to conduct market analysis for 2022
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10 key differences between US and UK consumers in 2022
Customer story