Strategy

ABOUT Bel

Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 100m global consumers. She also likes cake.

LATEST POST

The Brandless Strategy: Did Going Brand-less Kill Brandless?

February 19, 2020

9 min read

Brandless sold everyday basics for just $3 by cutting out the "unnecessary expense" of branding - but the concept failed. Here's what was wrong with the Brandless strategy.

Bel Booker

Senior Content Executive

Innovation

Sustainability Fails – 10 Brands that Got it Wrong

January 29, 2020

9 min read

Sustainability fails happen to some of the world’s biggest brands. Check out these 10 (often hilarious) examples of CSR gone wrong.

Bel Booker

Senior Content Executive

Insight

The 100-Year History of Market Research – 1920 to 2020

January 07, 2020

10 min read

Who are the most influential figures in the history of market research? Learn where it all started, as we profile some of the biggest change-makers of the last 100 years and look at how they helped shape marketing as we know it today.

Bel Booker

Senior Content Executive

BelBooker

ABOUT Bel

LATEST POST

Strategy

The Brandless Strategy: Did Going Brand-less Kill Brandless?

OTHER POSTS BY Bel

Innovation

Sustainability Fails – 10 Brands that Got it Wrong

Insight

The 100-Year History of Market Research – 1920 to 2020

Bel
Booker