How to reach Millennial audiences
How Millennials split their attention between old and new media, and what that means for reach and ad tolerance, from Attest's 2026 Media consumption report.
Bel Booker
Bel draws on a background in newspaper and magazine journalism in her role at Attest, where she’s spent the past seven years uncovering consumer trends and writing in-depth research reports. She’s passionate about finding the story in the data and sharing insights that help shape brand strategy.
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