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AI is reshaping consumer research but in a noisy market, how can you tell what’s truly valuable from what’s just well-marketed? Download this free guide to evaluating vendors and get everything you need to buy with confidence.
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In research, the newest technology isn’t necessarily the most effective. What matters is how responsibly that technology has been developed, how well it integrates into real workflows, and whether it can be trusted to deliver reliable, unbiased insights.
This practical guide gives you a framework for evaluating any AI-powered research tool, so you can make smarter decisions, avoid costly mistakes, and choose partners who build with purpose.
What do you ask in a demo? What should you focus on when reviewing documentation? And how do you spot the difference between genuine capability and marketing gloss? Discover a 4-step framework to stress-test the maturity, ethics and utility of any AI-powered consumer research tool.
Don’t stop at a demo, push the vendor to provide written documentation. Download the guide to get a checklist outlining the key materials every buyer should request to verify a vendor’s claims and assess their readiness.
core tenets for assessing AI tools
steps for confident procurement
example questions to ask
“Super simple and intuitive to use and a super-fast way of getting the insights that you need to make key business decisions.”
Liz Yates
Head of Growth at Oddbox
“Attest allows us to embrace customer feedback because we can really get to know what a huge sample of our customers think”
Priyal Kanabar
Customer Insight Manager
“The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge.”
Siamac Rezaiezadeh
Director of Product Marketing
“I use Attest to get gut, first moment of truth reactions to concepts. I can field and get results back within 8 hours.”
Betsy Frost
Chief Marketing Officer
“The best thing about it for me was the support that was given to me, because I had never run such a survey before.”
Gillian Harris
Global Marketing Program Manager
“I can’t imagine doing my job without Attest. Aside from all the great features and usability, the team are fantastic to work with.”
Louisianna Waring
Senior Insight and Policy Officer
“One of the main benefits of Attest is the people. I’ve also been really pleased and amazed at how quick the surveys complete.”
Becky McKinlay
Head of Marketing
“Attest is where you can meet the consumer. We can really hear their voice and understand what they want.”
Justine Catala
CMI Project Manager Active Beauty
“I like that you can export the data really easily. You can press the button and you get both a spreadsheet and a presentation.”
Ilona Sediha
Marketing Lead
Access to insights from 59 countries – fully localised and translated, across 70 languages – is just the start
Attest empowers democratisation of research. Teams can set user permissions, share credits and collaborate on surveys, and unlike other platforms, we don’t limit seats.
No hidden fees – no matter who or where your audience is we have one flat audience cost.
Our industry-leading team of experts are always on hand for everything from survey setup best practice, to support in identifying key trends in your data.