How it works
By Use Case
New product development
US shopper trends report
UK shopper trends report
Facing up to food insecurity
5 key ways confectionery brands can improve in-store strategy
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
To ring in National Pet Month in the United States (May), we unveil some fresh data showing just how much we love our furry friends.
With pet ownership in the US higher than ever thanks to the pandemic pet boom (19% of Americans reported getting a new pet during the pandemic), we wanted to dig into how we feel about the four-legged members of our households.
We polled 400 US working-age pet owners to see what kinds of pets they have, how they like to treat them and how they tend to shop for them (you can view the research here).
When it comes to what kinds of pets Americans own, dogs and cats reign supreme at 75% and 49% respectively. In regards to how many total pets they have in their household, most report having a single pet to their name (28%) with two pets following close behind (24%) and three pets thereafter (12%).
Ownership of other domestic pets is much less common. Americans aren’t nearly as keen to care for fish (7%), birds (7%), reptiles (6%), rabbits (4%), rodents (3%), or horses/donkeys (1%).
The research also suggests that pets are seamlessly woven into family life, with many Americans going the extra mile to make them feel included and well taken care of.
Of those polled, the majority of Americans tend to spend between $26-$50 (30%) on their pets monthly. This is followed by $76-$100 (19%), $51-$75 (18%), and one in ten (10%) spend up to $100-$125. And despite the pandemic ecommerce boom, most pet owners still prefer to frequent the pet store or supermarket to get everything from food, treats, and equipment.
Jeremy King, Attest CEO and Founder, says: “While monthly spending on pets isn’t astronomically high for most Americans, the energy spent doting on their pets is the real opportunity for those in the pet goods space.
“It can be safely assumed that pet ownership is more of a lifestyle than a mere expense for American pet owners. This is particularly highlighted in this research as it found that Americans love to make their pets feel a part of the family, including them in celebrations and outings. For those in the pet goods space, the data presents major opportunities especially for bricks and mortar outlets given that the majority of pet owners make their purchases there.”
Get started with Attest
Start using consumer research to provide confidence in every decision with the right insight, at the right time.
Senior Content Writer
Bel has a background in newspaper and magazine journalism but loves to geek-out with Attest consumer data to write in-depth reports. Inherently nosy, she's endlessly excited to pose questions to Attest's audience of 125 million global consumers. She also likes cake.
16 min read
6 min read
5 min read
Fill in your email and we’ll drop fresh insights and events info into your inbox each week.
* I agree to receive communications from Attest.
You're now subscribed to our mailing list to receive exciting news, reports, and other