Heart racing, clammy hands. No, this isn’t a first date you’re walking into, it’s a chemistry meeting. Here are some of ways your past and future achievements can be quantified, to convince the brand that your agency can be a genuine strategic partner for them.
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite curry, and which reality TV show they'd most like to be on?
In his 2011 article for HBR, A Logo Is Not a Brand, Dan Pallotta declared: “Brand is much more than a name or a logo. Brand is everything, and everything is brand.” In recent marketing history, it would seem everyone has reached the same understanding, that “branding” is not the same as “brand.
From Love Island to Poldark, Radio 1 to Radio 4 and Netflix to Spotify, the 2018 Media Consumption Report documents exactly how UK consumers are interacting with the media that exists around them. These are the key stats we feel everyone involved in buying media should be aware of.
Panels served our needs once upon a time, they got us from A (questions) to B (answers from consumers). But the world has moved on, and so has the consumer insights sector. Now you can get from A to B much faster, more reliably and even enjoy the ride along the way.
Health trends are growing at the speed of kale these days, with hardly a month going by without a new healthy snack brand, previously unheard of food, or failsafe workout technique appearing in our supermarkets and on our newsfeeds. How can you advertise to people buying into these new lifestyles?
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess how most people tell the time, and what annoys us most about our mobiles?
![Essential Tools for a Bullet-Proof Brand Strategy [6 Indispensable Tools]](https://prod-corporate-fe-assets.s3.amazonaws.com/uploads/2018/09/feature-image-essential-tools-for-a-bullet-proof-brand-strategy-indispensable-tools-3.jpeg)
Your strategy needs to be as tailor-made to the people it’s aiming to reach as possible. For that to happen, your ideas need to be rooted in deep thinking, and backed up by consumer insight. Here are 6 of the very best tools and frameworks for anyone looking to create a robust brand strategy.