Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite summer fruit, and how often ...
1 minute read
Chief Marketing Officers sit right at the top of the Marketing tree. While being up high is useful when it comes to seeing the bigger, strategic picture, it does also mean they can be several strata ...
5 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holiday & Travel sector, as determined by real consumers.
2 minute read
Effective campaigns are the holy grail for creative agencies. It’s what makes all the late nights, difficult client negotiations and periods of writer’s block worthwhile.
8 minute read
Introduction Everybody knows that adverts—both good and bad—can make you want to talk about them. The John Lewis Christmas ad never fails to elicit a Twitter storm of festive love. The Trivago woman ...
7 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
2 minute read
Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite Aretha Franklin song, and ...
1 minute read
Omnibuses are a well-established method of gathering consumer intelligence.
7 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
3 minute read
Do you live to eat, or eat to live?
14 minute read
