By the year 2020, according to Cisco, more people will have mobile phones than will have access to electricity. It’s estimated that, by this milestone, 5.4 billion people will have a mobile phone in ...
6 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
At the end of the year, it’s natural to think about the progress you’ve made, and all the wonderful new customers you’ve acquired.
7 minute read
The Attest Consumer Trends Reports are in-depth explorations of a predefined consumer group. Consumers who self-identify with the behaviours or demographic categories of this group are surveyed and ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Entertainment sector, as determined by real consumers.
2 minute read
Delighting consumers—grabbing their interest, holding onto it tightly, and winning them over—is the holy grail for marketers.
6 minute read
A brief history of the Christmas TV advert Cast your mind back to 2007. Gordon Brown stepped into the role of Prime Minister, Charlie bit his older brother’s finger and became one of the best known ...
7 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
3 minute read
Have you ever launched a survey, and wondered who might answer it? Clearly, not being sure how many responses you might get, or how representative of your audience they will be, is not a great way ...
5 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Furniture & Homewares sector, as determined by real consumers.
2 minute read