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Britain's Dream Job: The Top 10 Brands the UK Wants to Work For

Gettysburg College have estimated that the average person will spend 90,000 hours of their life at work. That’s the equivalent of watching every single Friends episode 1040 times. In other words, an ...
3 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top 5 stories affecting consumers this week. ...
3 minute read

Luxury Brand Industry Index Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers. 
3 minute read

Unpack your World: How a Plastic-Free Future could Become Reality

Lately, we’ve been thinking about how we access the products we need on a daily basis. When it comes to these fast-moving consumer goods (groceries, household products, and toiletries) I think we can ...
7 minute read

Gaming & Gambling Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers. 
3 minute read

Life-Savers, Brand-Slayers: It’s all in a Day’s Work for the NHS

Think of a brand you associate with health. Would the NHS—a public service—be the first brand that comes to mind? You might have thought not. In this world of big budget adverts, celebrity ...
6 minute read

Health & Wellness Brand Index 2018 Q2

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
3 minute read

The Healthy Snack Brands Nibbling Away at the Industry

From Nakd bars, to Oppo ice cream, to Hippeas chickpea puffs, to The Giving Tree’s broccoli crisps, the market for healthy snacks is becoming ever more diverse.
5 minute read

100 Great Survey Questions for Every Kind of Consumer Insight

Writing great survey questions is probably the most important step when running a consumer insights project.
10 minute read

The Competitor Intelligence Survey Template

It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.
5 minute read