The Attest Quiz

Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite summer fruit, and how often ...
1 minute read

Why Consumer Insight Should Be Owned by the CMO

Chief Marketing Officers sit right at the top of the Marketing tree. While being up high is useful when it comes to seeing the bigger, strategic picture, it does also mean they can be several strata ...
5 minute read

Holiday & Travel Brand Index 2018 Q3

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holiday & Travel sector, as determined by real consumers.
2 minute read

The Creative Agency's Guide to Using Data for More Effective Campaigns

Effective campaigns are the holy grail for creative agencies. It’s what makes all the late nights, difficult client negotiations and periods of writer’s block worthwhile.
8 minute read

How Dynamic Media Planning Can Skyrocket Your Ad Effectiveness

Introduction Everybody knows that adverts—both good and bad—can make you want to talk about them. The John Lewis Christmas ad never fails to elicit a Twitter storm of festive love. The Trivago woman ...
7 minute read

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. ...
2 minute read

The Attest Quiz

Every week, we ask people across the UK to give us their opinions on what they’re loving, what they’re hating, and everything in between. Can you guess the UK's favourite Aretha Franklin song, and ...
1 minute read

10 Reasons Omnibus Surveys Don't Work

Omnibuses are a well-established method of gathering consumer intelligence.
7 minute read

Sports Brand Index 2018 Q3

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Sports sector, as determined by real consumers.
3 minute read

Consumer Trends: How to Cut the Mustard with Foodies

Do you live to eat, or eat to live?
14 minute read