Gettysburg College have estimated that the average person will spend 90,000 hours of their life at work. That’s the equivalent of watching every single Friends episode 1040 times. In other words, an ...
3 minute read
Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top 5 stories affecting consumers this week. ...
3 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Luxury sector, as determined by real consumers.
3 minute read
Lately, we’ve been thinking about how we access the products we need on a daily basis. When it comes to these fast-moving consumer goods (groceries, household products, and toiletries) I think we can ...
7 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the gaming & gambling sector, as determined by real consumers.
3 minute read
Think of a brand you associate with health. Would the NHS—a public service—be the first brand that comes to mind? You might have thought not. In this world of big budget adverts, celebrity ...
6 minute read
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Health & Wellness sector, as determined by real consumers.
3 minute read
From Nakd bars, to Oppo ice cream, to Hippeas chickpea puffs, to The Giving Tree’s broccoli crisps, the market for healthy snacks is becoming ever more diverse.
5 minute read
Writing great survey questions is probably the most important step when running a consumer insights project.
10 minute read
It’s a fact of life that no brand exists in a vacuum. Our economy, by its nature, includes competitive markets, some more saturated than others, but all with multiple players operating.
5 minute read
