Consumer Trends: Subscription Boxes and How to Secure Serial Spend
December 04, 2018

Consumer Trends: Subscription Boxes and How to Secure Serial Spend

How do the behaviours of subscribers set them apart from the rest of the population? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at this group, to better understand what makes them tick, and how brands can successfully target them.

The Seven Most Popular Posts for Consumer Marketers in 2018
November 29, 2018

The Seven Most Popular Posts for Consumer Marketers in 2018

What were the most read articles for consumer marketers this year? Which topics caught the eyes of those hoping to catch the eyes of consumers? And what can we learn from these pieces?

Christmas Adverts: How to Maximise Their Impact by Pre-Testing
November 29, 2018

Christmas Adverts: How to Maximise Their Impact by Pre-Testing

For over a decade, colleagues have gathered around water coolers and families at dinner tables to discuss the Christmas TV adverts. In a few years they’ve become a national talking point, and your brand will want to make sure your effort is being discussed favourably in that conversation.

Questions You Need to Be Asking This Week
November 26, 2018

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.

Quotas: What They are and What They Mean for Your Surveys
November 23, 2018

Quotas: What They are and What They Mean for Your Surveys

Ever launched a survey, and wondered to yourself who might answer it? Not being sure how many responses you'll get, or how representative of your audience they'll be, isn't a great way to conduct business-critical research. Bring quality and consistency to your research with the help of quotas.

Breaking the Mould in 2019: Brands and Trends to Watch Next Year
November 21, 2018

Breaking the Mould in 2019: Brands and Trends to Watch Next Year

The world is changing faster than ever before, and it’s having an effect on businesses across all sectors. Our latest webinar looked at which verticals are going to expand and change over the course of 2019, signposting what you should be looking out for. Read what we learnt here!

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder
November 20, 2018

Consumer Trends: Homeowners vs Renters, how to Target Consumers On and Off the Ladder

How do the behaviours of homeowners differ from those of renters? What are their keenest interests? And which brands resonate most with them? This Consumer Index takes an in-depth look at these two groups, to better understand what makes them tick, and how brands can successfully target them.

What the UK wants out of this year’s Black Friday
November 20, 2018

What the UK wants out of this year’s Black Friday

It is officially November. For most of us, this means it’s finally acceptable to cancel evening plans for the blissfully simple reason that we’d rather be in our pyjamas. But for retailers, the arrival of November means one thing only: Black Friday. What are the UK's hopes for the day, and how can brands secure their custom?

Questions You Need to Be Asking This Week
November 19, 2018

Questions You Need to Be Asking This Week

Consumer sentiment changes every hour of every day. Knowing what customers are thinking is the key to making good decisions for your brand. Here are the top stories affecting consumers this week. Keeping your finger on the pulse, made easy.

How to Build Your Brand Beyond Facebook
November 19, 2018

How to Build Your Brand Beyond Facebook

And as people rely on Facebook less and less, there are plenty of others snapping up their attention. With this increasing competition (and less engaged Facebook users), Facebook is no longer a surefire way of finding an engaged audience. So will you build your brand in a post-Facebook world?