Know it now: Why clarity has become the most valuable asset in business

Over a decade ago, Attest was founded on a simple belief: there had to be a faster, smoother way for global enterprises to access the deep consumer insight they need to make critical business decisions.

That belief hasn’t changed.

What has changed is the world those decisions are being made in.

Today, consumer behaviour can shift in an instant. New technologies – particularly AI – are accelerating expectations, compressing timelines, and raising the cost of getting decisions wrong. At the same time, brands are navigating an increasingly volatile geopolitical and economic landscape, where priorities can swing rapidly: from sustainability to price sensitivity, from growth to resilience, from long-term brand building to short-term survival.

Against this backdrop, the margin for hesitation has disappeared. Decisions can no longer rely on slow, compromised, or incomplete data. Clarity has become a business’ most valuable asset.

As the world has changed, so has Attest.

Over the years, we’ve continued to evolve our platform to meet the needs of the fastest-moving global B2C brands. Today, Attest is a market-leading AI consumer insights engine built for real-world pace – empowering teams to make confident decisions that keep up with rapid change.

Which is why it felt like the right moment to rethink how we articulate who we are today.

Our core purpose hasn’t changed, but the pace, pressure, and expectations facing our customers have.

Introducing: Know it now

Our new positioning, Know it now, captures how Attest empowers brands to act decisively in a rapidly changing world.

At its core, Know it now is about delivering clarity at speed, insight with real-time velocity, so teams can test, refine, and design what comes next without hesitation or unnecessary risk.

But this goes far beyond a brand line.

Know it now reflects a deeper philosophy about how insight should work in modern organisations. There should be no gap between curiosity and clarity. No delay between understanding what’s happening and acting on it. No trade-off between speed and trust.

When you know, you can move forward with confidence. When you Know it now, you can shape what happens next.

How Know it now shows up for our customers

For our customers, Know it now is felt at every touchpoint.

It’s in the product, where data quality is non-negotiable, insights are delivered within hours, and AI is used to accelerate processes and understanding.

It’s in the way we partner with customers, working closely with insights-driven teams to ensure they’re equipped not just with high quality data, but with the clarity and confidence to influence decisions across their organisations.

A philosophy that extends beyond our platform

Know it now doesn’t stop with our customers.

It also defines the culture we’re building at Attest.

I strongly believe that people do their best work when they’re empowered to lead – when they have clarity, ownership, and the confidence to act. That means giving teams the information they need, trusting their expertise, and removing unnecessary barriers to decision-making.

The same principles guide how we operate internally as a business. We’re constantly focused on building processes that improve the speed and accuracy of decisions, so momentum isn’t lost and ambition isn’t diluted.

Because clarity isn’t just something we deliver, it’s something we live by.

Looking ahead

The tools for insight are evolving rapidly. The pressure on decision-makers isn’t easing. And the brands that will succeed are those that can move quickly without losing confidence in the decisions they’re making.

At Attest, we’re committed to building for that future, alongside our customers.

Own the consumer truth.
Define what happens next.
Know it now.