November 14, 2017
13 min read
What's brand loyalty and why does it matter, anyway? Learn how brand loyalty leads to success, and get tips on how to boost and measure it.
November 13, 2017
5 min read
We asked consumers which brands they'd like to see launch brand extensions across 12 different categories. Here's how they voted.
November 08, 2017
8 min read
Our introduction to market intelligence shows you how to use data and intelligence for making big, important business decisions (and how to get them right).
November 07, 2017
14 min read
Creating a successful brand strategy can catapult your business from a scrappy challenger to a leading industry champion. Here's how.
November 06, 2017
2 min read
Ditch the stereotypes and really understand how different generations think with our free 65 page report on Generational Attitudes, Beliefs & Behaviours.
November 01, 2017
9 min read
How to avoid survivorship bias and figure out what consumers want next, so you can successfully innovate and own the future.
October 31, 2017
9 min read
Stumped by NPS? Here's your complete guide to what Net Promoter Score is, why it matters, and how to measure it - for marketers in the know.
October 30, 2017
12 min read
We read the annual investor reports from 5 well known consumer brands to see exactly what CEOs think about the importance of brand. Here's what we learned.
