How to Take Your Innovation Workshops to the next Level
August 21, 2017

How to Take Your Innovation Workshops to the next Level

Take your workshops, meetings and client pitches to the next level with continuous consumer insights that help you make decisions with speed and confidence.

Do Brands Look Better Stripped Back? We Have the Answer!
August 15, 2017

Do Brands Look Better Stripped Back? We Have the Answer!

Do brands look better stripped back? We asked 500 consumers if they preferred a minimalist brand design, or the original packaging. Here are the results.

How The Jones Effect Can Help Brands Better Understand Consumers
August 14, 2017

How The Jones Effect Can Help Brands Better Understand Consumers

The Jones Effect is a powerful psychological motivator. While brands should not manipulate it, understanding it can help you figure out what people really want.

7 Epic Fails That Consumer Testing Can Help You Avoid
August 09, 2017

7 Epic Fails That Consumer Testing Can Help You Avoid

Consumer testing is essential to avoid easily preventable fails, but even the biggest brands can get it wrong sometimes. Here are 7 lessons for you to learn from.

The Biggest Consumer Frustrations You Could Be Solving
August 08, 2017

The Biggest Consumer Frustrations You Could Be Solving

These are the everyday activities that consumers still find most frustrating. What can you be doing to make their lives better?

Simpson’s Paradox: When the Data Just Doesn’t Seem to Add Up
August 07, 2017

Simpson’s Paradox: When the Data Just Doesn’t Seem to Add Up

When the average result doesn't match the constituent averages, it can be confusing. This is called Simpson's Paradox, and in this post we explain all about it.

How to Write a Customer Survey to Get Actionable Insights
August 02, 2017

How to Write a Customer Survey to Get Actionable Insights

Writing a customer survey that has a high response rate and leads to actionable insights isn't easy. Here's how to get it right.

Denominator Neglect: What You Need to Know
August 01, 2017

Denominator Neglect: What You Need to Know

Denominator neglect can affect everyone, particularly when data is presented to influence the outcome in a particular way. Here's what you need to know.

Latest Research Shows How Consumers Want to Engage with Brands
July 31, 2017

Latest Research Shows How Consumers Want to Engage with Brands

Achieving a higher level of engagement with consumers starts with a better understanding of how they prefer communicating wth brands. Here's the data to help.

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each
July 26, 2017

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each

Your complete guide to quantitative vs qualitative research, and how to best use each for better business outcomes.