Insight
6 simple ways to test consumer preferences
September 12, 2017
13 min read
We run through 6 ways to test consumer preferences online and get answers to your burning questions in next to no time.
Innovation
The Availability Heuristic, Green Tees & Decision Making
September 11, 2017
6 min read
You rely on the availability heuristic every day without realising it. But how does it impact your business decisions? And what are the alternatives?
Innovation
How to Achieve Agile Product Development for Physical Products
September 05, 2017
10 min read
We also asked 6 challenger brands how they maintain agile product development, ensuring their physical products are as dynamic as possible.
Innovation
The most innovative brands 2017 as voted by UK consumers
September 04, 2017
1 min read
We took 100+ leading brands in 13 major industries and asked 2000 UK consumers to vote on which they thought was most innovative. Here are the results.
Insight
How Loss Aversion Affects Market Research and Decision Making
August 31, 2017
9 min read
Loss aversion can affect the results of your market research and how you make day-to-day decisions. We explain why it's so powerful and what to do about it.
Innovation
Competitive Analysis: 20 Experts Share Their Top Tips and Tools
August 30, 2017
17 min read
Competitive analysis is crucial to getting your strategy right. Here 20 experts share their tips and tools for doing it well.
News & Trends
Women in Advertising: What Women Actually Think
August 29, 2017
9 min read
The depiction of women in advertising has long been a contentious issue, but how do real UK women actually feel about it? Our latest research reveals the truth.
Insight
How to Minimise Survey Bias
August 23, 2017
12 min read
Professor Patrick Barwise explains how to avoid response bias and nonresponse bias in survey research so brands gain more valuable insights.
