After a major merger and rebranding, Treatwell needed to develop a clear understanding of its brand values. Rather than just look within their organisation, they wanted to reach out to their consumers to understand their perceptions of the beauty booking service and the role it played in their lives. However, they needed to do this quickly, as annual planning began in just 10 days.
Using Attest, Treatwell were able to reach specific target customer groups in the UK and within 24 hours see results to feed into a key workshop. The free text responses meant they could identify the emotional triggers behind booking and the language consumers used to describe Treatwell, feeding this into not just their brand values but their 2017 communications approach.
"Attest data is key to unlocking richer understanding of our different consumers. It has meant we can think completely differently about segmenting our audience and how we tailor communication to them."
Joanna ChristieGlobal Brand Director
JustGiving, the online platform for social giving, used Attest to analyse brand perceptions. They wanted to compare a baseline perception of Just Giving before they launched a London Underground advert campaign, with people’s perceptions during and after the campaign.
The results were unexpected: women recognised the adverts much more readily than men, and JustGiving identified that the campaign had been particularly successful with a subset of their original target audience. In response, they were able to change how they ran their next campaign and who they focused on, updating both their creative and tone.
JustGiving also used Attest’s ability to re-engage specific groups of respondents, to uncover the ‘why’ behind the results, and dig deeper into drivers and emotions.
Deliveroo wanted to establish whether one of Britain’s favourite family restaurants would be a good fit as a restaurant quality delivery partner. They needed to reach Vesuvio’s (real name confidential) target market to find out whether the menu would be popular with their existing customers, branding fit, as well as identifying new customer segments. Deliveroo discovered that a few of the more unique menu items were surprisingly in demand, well beyond Vesuvio’s fans.
Based on their newly-found confidence gained through these insights, Deliveroo now delivers Vesuvio’s food to many happy customers. A significant number of respondents also mentioned that they’d love to see Deliveroo work with another popular restaurant group - surprisingly, one already available through Deliveroo. By quickly cross-checking the locations driving this result using Attest’s analytics tools, Deliveroo discovered where and how to focus marketing efforts to resolve this result.
"Very clear results, with the built-in ability to analyse within insights – really testing what’s driving results, and exploring for new ideas. Attest helps us make important decisions based on facts more frequently, to iterate and explore quickly. Fantastic."
Nick GreenHead of Sales
Fever Tree, the premium tonic water brand, used Attest to trial different versions of a large ad campaign they wanted to run in an outdoor media campaign in 2016. The creative tests were targeted at their specific market - in this case mainly affluent, busy professionals.
They revealed surprising results, particularly around how consumers perceived their bottles (some thought the clear, glass bottles were black and others thought the product was beer). The results allowed Fever Tree to quickly update their campaign and creative, so that they could confidently roll out across London stations, knowing for sure the positioning and perceptions were spot-on with their most valuable consumers.
"Very intuitive to use, and the results are presented in a format that makes it quick to interpret and find further insights within. Takes the stress, time and cost out of consumer research."
Matt ChapmanStrategy Manager
Puzzle, a marketing solutions agency, was pitching for a new client who was launching a payment provider service in the UK. Puzzle needed a greater understanding of current consumer payment preferences, so using Attest they asked questions about credit attitudes in the UK as well as the types of payment that people are currently using.
Francis Burns, Puzzle CEO, explains that the “task was about speed and breadth of answer, something traditional agencies and simple email form tools like Survey Monkey just couldn’t provide. We’d used TGI survey data previously, but it provided very broad content and we didn’t quite have total faith in the segmented data.”
With Attest, Puzzle were able to uncover, analyse and compile findings in hours. As a result, they delivered real-time data to their clients at their pitch, just two days after getting the brief.
Simply Cook, the subscription-based recipe box providers, were guessing about which restaurant-quality dishes people most wanted to be able to cook at home. To add some weight to their hypotheses, they used Attest to gauge the popularity of 30 different dishes. They were immediately able to stop focusing on the 10 least popular dishes and began actively promoting and evolving the remaining dishes.
The results gave them greater confidence in who would like their boxes, uncovered exactly what ingredients people were comfortable cooking with and even discovered which pieces of kitchen equipment their customers wanted to use more. They found new ways to retain customers, managed to build cohorts and blended all of these results to give them a new roadmap for the products they would start to develop.
"Attest has introduced us to the plethora of ways in which we can discover more about customers. Finally a smart analytics tool which makes it easy to actually use data efficiently!"
Anisa JamalHead of Product Development
Epic Hostels were short on time and, like most startups, money. They needed to run a proof-of-concept test for a pitch that afternoon and with Attest they discovered more than they bargained for. They asked for feedback on their concept - pop-up hostel rooms in unique places around London - as well as insights into consumers’ spending habits on hotels.
They put the data straight into their pitch, and won Seed investment off of the back of the insights. In particular, major discoveries on pricing and proposition influenced investors to back Epic Hostels to win.
"A thousand thank yous. 200 targeted survey results in such a short time is just amazing. The data and consumer insights from this have validated both our core product, and our pricing. It turns out we were under pricing by a substantial margin. Just in time for our next round of funding."
Douglas BellFounder & CEO
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