"Attest has allowed us to really be iterative in our testing. Right from our early ideas, we’ve put the sketches out through Attest to get a steer as to whether the broad idea was working. And we’ve retested each version in its different finished formats."
Grant Warnock - Head of Business Intelligence
"Once you press go, it’s incredibly quick to start to get answers back from real people. You start to see results instantly."
Steve Dunlop - CEO
"Having a tool where I can validate our strategy with 1,000 people over a weekend is a really powerful tool to have in your back pocket."
Leila D'Angelo - Head of Brand
DogBuddy, an online dog sitting and home dog boarding community, operate in several countries across Europe. Keeping their finger on the pulse across all these markets is a daunting task, they need to be constantly aware of perceptions of their own brand, the appeal of competitors and the changing consumer habits. By using Attest they can track their brand health internationally each quarter with minimal effort, ensuring a Nationally Representative sample each time.
Each quarter the team at DogBuddy are able to drill down into localised brand perceptions, allowing them to more fully understand who their consumers are in each distinct market, and to build campaigns designed to compete more effectively in these areas. DogBuddy have successfully tracked campaigns in each of their eight markets by using Attest. Presenting this board each quarter has helped to justify marketing spend and illuminated the next steps to be taken.
“As DogBuddy grows at an increasingly fast pace, we need to work quickly and efficiently to spot shifts in our market and validate business decisions. We don’t have time to waste by waiting around for results. Using Attest to track key metrics important to our business - across multiple markets each quarter - we’ve been able rely on consistent, quality and timely data. The results show clear changes in each of our markets; from consumer perception to brand sentiment. We get rich, insightful data on a regular basis, so we’re free to get on with building the strategies and campaigns we’re confident will work.” - Simon Goble, Chief Marketing Officer at DogBuddy
Holiday Extras, the online provider of travel extras, understand the need to invite consumers into their conversations about changes to creative assets. With hundreds, even thousands, of variables to consider, design teams were struggling to appreciate creative elements as a consumer interacting with the brand for the first time might. They knew they needed a fresh, unbiased set of eyes on their designs, to allow them to optimise before launch.
Using Attest’s flexible platform, Holiday Extras were able to display videos and images to consumers, to gather quantitative and qualitative reactions to their assets. Teams involved in the homepage design, and the creation of videos of Holiday Extras’ partner hotels have both used Attest to great success. Keen to keep consumers involved in the important conversations, other teams at Holiday Extras are bringing Attest’s Scalable Intelligence™ platform into their decision-making process.
“A business like ours thrives on live, accurate and speedy data but until we discovered Attest we found it really difficult to make decisions about creative work. We either had to divert our development team’s time and resources to set up A/B tests (which rarely delivered the sort of on-the-fly data we required), or we had to spin up expensive and time consuming consumer surveys and focus group activity, or we had to accept our own subjective view. Since we have started working with Attest we find we can make faster, more accurate decisions and can be more confident that the creative work we have produced is well received. I’m really excited to further broaden the use case for the platform around the business.” - Ant Clarke Cowell, Holiday Extras’ Communications Director
Deliveroo wanted to establish whether one of Britain’s favourite family restaurants would be a good fit as a restaurant quality delivery partner. They needed to reach Vesuvio’s (real name confidential) target market to find out whether the menu would be popular with their existing customers, branding fit, as well as identifying new customer segments.
Deliveroo discovered that a few of the more unique menu items were surprisingly in demand, well beyond Vesuvio’s fans. Based on their newly-found confidence gained through these insights, Deliveroo now delivers Vesuvio’s food to many happy customers.
A significant number of respondents also mentioned that they’d love to see Deliveroo work with another popular restaurant group - surprisingly, one already available through Deliveroo. By quickly cross-checking the locations driving this result using Attest’s analytics tools, Deliveroo discovered where and how to focus marketing efforts to resolve this result.
"Very clear results, with the built-in ability to analyse within insights – really testing what’s driving results, and exploring for new ideas. Attest helps us make important decisions based on facts more frequently, to iterate and explore quickly. Fantastic." - Nick Green, Head of Sales at Deliveroo
LIDA, M&C Saatchi’s brand analytics agency, wanted to better understand consumer attitudes and emotions towards particular brands and categories. Using Attest’s custom build capabilities, they gathered over 360,000 responses across a structured dataset; set up in half a day, ready in real-time.
LIDA use the results and related analyses to win new clients, and features Attest insights in pitches. After seeing the results, one client even immediately added some new intelligence, focused on testing evolving competition and customer needs.
LIDA then wanted to expanded this live research, to explore further categories and create new data assets. With Attest this is easy, so as your client situation changes you can update your research any time you want, with our flexible, iterative tools.
"LIDA has been using Attest for a range of consumer research needs spanning multiple categories and demographic groups. We have been impressed by both the consistently high quality of the results as well as the quick turnaround times - meaning we can source reliable consumer insight for our clients faster and with greater power than ever." - Oli Kunze, Head of Commercial Consumer Insight, LIDA (part of M&C Saatchi Group)
After a major merger and rebranding, Treatwell needed to develop a clear understanding of its brand values. Rather than just look within their organisation, they wanted to reach out to their consumers to understand their perceptions of the beauty booking service and the role it played in their lives. However, they needed to do this quickly, as annual planning began in just 10 days.
Using Attest, Treatwell were able to reach specific target customer groups in the UK and within 24 hours see results to feed into a key workshop. The free text responses meant they could identify the emotional triggers behind booking and the language consumers used to describe Treatwell, feeding this into not just their brand values but their whole communications approach. Treatwell now use Attest to uncover evolving user personas, tracking competition and discovering ever more emotional buying triggers/needs.
Treatwell now use Attest quarterly and in evolving ways, including changing competitor sets to measure shifting and evolving consumer needs.
“Attest data is key to unlocking richer understanding of our different consumers. It has meant we can think completely differently about segmenting our audience and how we tailor communication to them.” - Joanna Christie, Global Brand Director, Treatwell
Fever Tree, the premium tonic water brand, use Attest to trial different versions of a large ad campaigns and new run in an outdoor media campaigns. The creative tests are targeted at their specific market - mainly affluent, busy professionals - and often reveal surprising results, particularly around how consumers perceive their bottles (some thought the clear, glass bottles were black and others thought the product was beer).
The results allowed Fever Tree to quickly update their campaign and creative, so that they could confidently roll out across London stations, knowing for sure the positioning and perceptions were spot-on with the most valuable consumers.
“Very intuitive to use, and the results are presented in a format that makes it quick to interpret and find further insights within. Takes the stress, time and cost out of consumer research.” - Matt Chapman, Strategy Manager at Fever Tree