How Blank Street evaluates marketing performance at speed

Challenge

Blank Street was looking for a research platform capable of supporting both ongoing brand tracking and fast, ad-hoc exploratory projects. The goal: to evaluate marketing effectiveness and validate strategic decisions at a pace that matched the ambitions of the business.

Without a dedicated insights function in-house, Blank Street also required a solution easy to set-up and supported by a responsive team.

Our main goal was to better evaluate our marketing performance, and since working with Attest, we’ve gained much more clarity around key brand metrics such as awareness and perceptions. [Meanwhile, adhoc projects] are used to validate the next big opportunity. This insight has been invaluable in helping us shape our overall strategy.

Dibba Iran-Parasti, Marketing Director, Blank Street

Solution

Blank Street chose Attest for its intuitive interface, visual reporting tools and responsive team. The platform’s global reach and flat pricing made it possible to test new regions and survey audiences and markets that would otherwise have been challenging and expensive to access – “all within budget”.

From setup to audience segmentation and launch, Attest’s support team helped Blank Street move fast and get more from every project.

The support from the team has been fantastic, very responsive and always willing to help. It’s especially appreciated since we don’t have dedicated insights expertise in-house.

Blank Street also uses Attest’s Boards feature to turn findings into simple, visual stories that can be shared directly with stakeholders.

We found it intuitive, easy to navigate, and dynamic enough to meet our needs. Internally, we share findings with our leadership and global marketing teams to inform strategic discussions. We use the Boards feature frequently; they’re such a handy and visually engaging way to present data.