How Interflora used monadic testing to set up for a successful Christmas

Challenge

Struggling to agree on the digital presentation of their 2025 Christmas gifting range, Interflora turned to Attest to carry out some monadic testing. The split testing would allow them to show the products to different audiences with and without names, and compare the results.

There was a hypothesis in the business that the product names impacted consumer choice. Monadic testing allowed us to understand whether preferences changed when the name was shown.

Laura Hickey, Senior Insight Manager, Interflora

Solution

Monadic testing allowed Interflora to easily expose consumers to different concepts, without the need to create multiple surveys with audience exclusions.

It was intuitive to set-up in the platform and made things a lot quicker than running multiple surveys. Liam, our research manager at Attest, checked everything over before we set it live. Having another pair of eyes on the survey was helpful.

With multiple packaging concepts and naming combinations to test, Interflora were able to analyse all of the results side-by-side in a single survey. This showed that names do indeed strengthen the preference for one product over another.

The features in the platform enabled easy comparisons of the different audiences, which allowed us to focus more time on insights and recommendations for the business, rather than data analysis.