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By speeding up concept validation and packaging testing, Wild can bring more new products to market.
Wild is known for bold innovation in sustainable personal care – developing novel refillable packaging designs, new scents, and seasonal editions.
With operations across the UK, US, and Germany, the team needed to understand how preferences differ between markets, and which ideas would resonate most with eco-conscious and design-led consumers.
Traditional testing methods were too slow and expensive for their fast-paced innovation cycle.
We needed a quick, cost-effective way to screen ideas, test packaging, and validate new concepts with our key target audiences and shoppers of major retailers like Boots, Target, and DM. Eli Miansarow, Global Head of Brand, Wild
We needed a quick, cost-effective way to screen ideas, test packaging, and validate new concepts with our key target audiences and shoppers of major retailers like Boots, Target, and DM.
Wild uses Attest to run multi-market research at every stage of new product development – from early idea screening through to final packaging. The team can reach target consumers in all three markets simultaneously and quickly obtain data.
With AI-powered analysis and a single dashboard view across markets, insights are summarised automatically and shared internally the same day. This makes it easy to compare results, identify trends, and make confident decisions without delay.
Attest helps us move quickly while staying close to our consumers. We can test in three markets, get results back the same day, and instantly see which ideas will win. Eli Miansarow, Global Head of Brand, Wild
Attest helps us move quickly while staying close to our consumers. We can test in three markets, get results back the same day, and instantly see which ideas will win.
With Attest, Wild can move from idea to validation in hours, not weeks. This has resulted in a greater number of new products being launched.
By using research to stay ahead of changing consumer behaviour, Wild maintains a competitive advantage and reinforces its reputation as a brand defined by innovation.
With Attest, we can keep innovating at speed. We’ve been able to reduce research costs and timelines while boosting confidence in every new release. Eli Miansarow, Global Head of Brand, Wild
With Attest, we can keep innovating at speed. We’ve been able to reduce research costs and timelines while boosting confidence in every new release.
Want to innovate at speed? Get the consumer insight you need…