How IMA uses consumer insight to make brands more buyable

Challenge

One of the UK’s largest integrated marketing agencies, IMA works with some of the world’s best-known brands. As part of their mission to “make brands more buyable”, it’s important to measure the effectiveness of the work they do for clients. For this, they require a fast and flexible research partner.

Research is an integral part of understanding the heart and mind of the consumer and uncovering insight from consumer behavior, in our mission to make brands more buyable.

Laura Chaudary, Effectiveness Director, IMA

Solution

IMA has been working with Attest since 2021, using the platform for brand tracking and campaign tracking, as well as to get quantitative and qualitative feedback from consumers when they need to validate ideas.

The Attest team act as true partners, consulting on briefs as required and are there to answer questions whenever we need. Above and beyond that, we trust them to always work in the best interest of ourselves and our clients.

Laura Chaudary, Effectiveness Director, IMA

IMA has embraced various features of the Attest platform to enhance their research and reporting capabilities,  including Video Responses, and Boards – a feature for interactive storytelling.

Impact

By integrating consumer research, IMA is able to demonstrate that their thinking is grounded in real insight – something that can prove invaluable when pitching to new clients. What’s more, knowing the agency has a trusted research partner in place is a compelling offering.

Attest has enabled us to prove that the work we’re doing with clients will work and has worked, this has been through proving the strength of creative in testing, delivering strategies grounded in real insight from consumer research, and demonstrating improving brand metrics through brand tracking.

Laura Chaudary, Effectiveness Director, IMA