2018 Media Consumption Report: Festive Special November 14, 2018 Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report. As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media (...)
Practical Guide to Concept Testing and Development October 19, 2018 Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success, and optimise your go to market strategy before you enter the market. But there’s a lot to be learned about concept testing before you embark on this journey, to make the most out of the process and ensure (...)
2018 Food & Drink Consumer Trends Report September 19, 2018 The UK Food and Drink market is a big pie. The Food & Drink Federation reports that the industry contributed £28.8bn to the UK economy in 2017, making it a larger manufacturing sector than the automotive and aerospace industries combined. It’s a huge and growing market, fuelled by shifting consumer tastes that force innovation, improvement (...)
How to Build a Strong Brand August 31, 2018 In 2018, what will help you succeed in a difficult economic climate? A sound strategy, operational excellence, and a talented team will no doubt be up there as critical factors. But so will a strong brand. Many different studies and research have shown the growing importance of brand on a range of businesses-critical metrics: overall (...)
A Practical Guide to Understanding Consumer Journeys August 31, 2018 “Customer Journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can (...)
The Connected Consumer: A World Survey 2018 August 30, 2018 As we embark on a year of shifting changes in legislation (GDPR and ePrivacy), UK membership of the EU and the increasing adoption of AI and voice interfaces it’s critical more than ever to bring the consumer into the fold. After all they’re the intended beneficiary of new legislation, most impacted by Brexit and also (...)
A Practical Guide to Successful Rebranding August 22, 2018 Once upon a time there was an unstoppable empire, glinting under golden arches, loved by millions of families around the globe. Then one day a young man decided to eat McDonald’s, and only McDonald’s, every day for 30 days. The result? He got really ill, wrote a book and made a movie about it…and the (...)
2018 Media Consumption Report July 19, 2018 Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis. Earlier this year, PwC predicted that the (...)
The Second-Hand Economy: The UK’s Perception of Pre-Owned Goods June 28, 2018 According to the Retail Gazette, the market for second-hand goods accounts for 14% of London’s retail establishments. Unsurprisingly, when belts tighten in the recession, the pre-owned industry boomed. Even as finances have since improved, it’s continued to grow by 0.6% a year since 2013: impressive in such material times. Cash strapped consumers are not the (...)
How to Win New Customers and Keep Old Customers Without Giving Away the World June 20, 2018 There’s no denying it: we’re a nation of bargain-hunters. In ever-increasingly competitive markets, brands pull out all the stops to get us into their stores and onto their websites. Competing with each other to not only shout the loudest about their promotions, but also offer the most compelling discounts to consumers. As we’ll see, not (...)
Online vs Offline: The Next Big Consumer Battlegrounds May 12, 2018 The way we shop has been changing since the late 90s. More and more, shops are opening online avenues to their products, with some ditching brick-and-mortar stores altogether. We looked at six industries where shopping online and on mobile is yet to achieve equal status to the in-store experience, and asked 3000 consumers their thoughts. (...)
Should Brands Take a Stance on Social Issues? April 12, 2018 The debate as it stands… Every day, brands sit side-by-side with social and political issues. Adverts for all kinds of consumer goods are nestled snugly around current affairs articles in newspapers; they’re played just before and after the news; while advertising billboards and protesters share the same streets. For years, the mainstream thinking has suggested (...)