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2023 UK consumer trends report
2023 US consumer trends report
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“Customer Journey” is a term frequently used by marketing folk, but what does it really mean?
Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s).
Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can you fine-tune your brand experience and marketing messages? Also, if you don’t know where they start when researching a purchase, how can you be among the first to reach them>
Basically, if you don’t understand customer journeys, you’re planning in the dark.
You shouldn’t be relying on guesswork when selecting marketing and sales channels or allocating media and advertising spend – these decisions should be based on hard data.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)