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To say that food and drink is big business for the UK would be a gross understatement.
The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year.
That’s £2,453 for every working age adult (16-65) in the UK.
And it’s growing, with sales predicted to hit £197 billion by 2021 according to The Institute of Grocery Distribution (IGD).
Our figures (more later), show it is actually likely to be higher again.
How are consumers attitudes towards food and drink changing? How do they shop? How often do they order takeaway? What do they spend when eating out?
We asked these burning questions and many more to get a detailed, comprehensive, fresh and evolving understanding of UK consumers.
Here is what we’ve learned, based on Attest research with 1000 people in early June 2017 (full methodology below).
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)
August 31, 2018
“Customer Journey” is a term frequently used by marketing folk, but what does it really mean? Essentially, the customer journey is every interaction a customer has in the run-up to purchasing your brand (or perhaps a competitor’s). Why do customer journeys matter? Because if you don’t know what drives customers to make purchases, how can (...)
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