As we embark on a year of shifting changes in legislation (GDPR and ePrivacy), UK membership of the EU and the increasing adoption of AI and voice interfaces it’s critical more than ever to bring the consumer into the fold. After all they’re the intended beneficiary of new legislation, most impacted by Brexit and also they’re the users of the AI and voice experiences. So who better to give us all a reality check and renew balance in all of our 2018 marketing and technology agendas… With that in mind, our research addresses the following: Consumer attitudes towards their data and what they expect from brandsWhat’s missing from the consumer experience nowEmotional relationship with devices and what’s shiftingOptimal explicit opt-in scenarios to maximise addressable audiences whilst respecting privacy under GDPRAttitudes and expectations of digital experiences including Voice and AI from the consumer perspectiveAssessing the opportunities and threats to eCRM and dispelling some of the myths that as brands we’ve created Click to view research
2017 Food & Drink Consumer Trends Report August 21, 2017 To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
2017 Media Consumption Report August 31, 2017 Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
Brand Intelligence in the Age of Dark Social and Bad Data August 31, 2017 A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)