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New product development
2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
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As we embark on a year of shifting changes in legislation (GDPR and ePrivacy), UK membership of the EU and the increasing adoption of AI and voice interfaces it’s critical more than ever to bring the consumer into the fold.
After all they’re the intended beneficiary of new legislation, most impacted by Brexit and also they’re the users of the AI and voice experiences.
So who better to give us all a reality check and renew balance in all of our 2018 marketing and technology agendas…
With that in mind, our research addresses the following:
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)