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The UK Food and Drink market is a big pie.
The Food & Drink Federation reports that the industry contributed £28.8bn to the UK economy in 2017, making it a larger manufacturing sector than the automotive and aerospace industries combined.
It’s a huge and growing market, fuelled by shifting consumer tastes that force innovation, improvement and refinement across the sector. Niche markets become mainstream appetites on a regular basis, and the sector is forced to diversify in response.
So what can food and drink brands do to win a slice of the pie? They need to be aware of shifting sentiments and trends in the market, to ensure they’re not left behind the curve.
Our 2018 Food & Drink Consumer Trends Report asks key questions to UK consumers: How often do they cook at home versus eating out? How much do they spend, and on what types of foods? And how have these and other answers shifted since our 2017 report was published?
We ask these burning questionns and many more to get a detailed, comprehensive, fresh and evolving unnderstanding of UK consumers.
Here is what we’ve learned, based on Attest research with 1000 UK consumers in August 2018.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)