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Concept testing can help to ground your visionary ideas in practical reality, quantify the likelihood for success, and optimise your go to market strategy before you enter the market.
But there’s a lot to be learned about concept testing before you embark on this journey, to make the most out of the process and ensure your strategic business decisions are being guided by realistic, robust data.
In this report, we’ll explore every element of concept testing, including which teams should be adopting this process, how to script surveys to gather the best data to suit your needs, and what you can do with the results.
Read on to become a master of concept development!
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)