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New product development
2023 US food & beverage trends
2023 UK food & beverage trends
2023 UK consumer trends report
2023 US consumer trends report
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In 2018, what will help you succeed in a difficult economic climate?
A sound strategy, operational excellence, and a talented team will no doubt be up there as critical factors.
But so will a strong brand.
Many different studies and research have shown the growing importance of brand on a range of businesses-critical metrics: overall valuation/market capitalisation, loyalty, profit margins, conversion rates, SEO and even performance marketing success.
But what makes a strong brand? We surveyed 1000 consumers across the UK to find out the answer to this question, so you can focus on the right areas to strengthen a core business asset in 2018.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)