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Back in 2017 we conducted our first Media Consumption Report, and earlier this year we reported key shifts and trends in the market when we produced our 2018 report.
As we approach the festive period, consumers’ attention turns to buying gifts for loved ones, and getting in the festive spirit with the help of media – even the grinchiest family member’s heart is warmed like a cup of mulled wine when Bing Crosby or the Pogues come on the radio.
At this unique time of year, when spending time at home becomes a number one priority, and hours are spent trawling the High Street and online for the perfect present, we re-ran our media consumption survey, with some specifically Christmassy twists.
We surveyed 1000 Nationally Representative UK consumers in October 2018 to bring you this insight into the way consumers interact with and feel about media in the run up to, and on, Christmas Day.
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)