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Our first Media Consumption Report from 2017 covered the key media consumption trends from the UK that year. Now, one year on, we can dive even deeper to discover the new trends, declining channels, and reassess how Brits are consuming and interacting with media on a daily basis.
Earlier this year, PwC predicted that the UK’s Entertainment and Media industry would grow by 3%, and continue to grow for the next five years in the forecast.
Once again, marketers are matching this with growing media spend, hitting £22.2bn inn 2017, for the first time, up from £21.4bn in 2016. Now is certainly the time to ensure that your growing media budget is funneled in the right places.
But where should marketers be investing their spend? What trends have been growing in 2018 and how can brands make the most of a changing market?
The report will cover:
August 21, 2017
To say that food and drink is big business for the UK would be a gross understatement. The Food and Drink Federation, a UK trade body, estimates that the industry contributes some £28.2 billion to the UK economy; and across the whole supply chain it produces over £100bn in economic value each year. That’s £2,453 (...)
August 31, 2017
Marketers in the UK had a media spend of £21.4bn in 2016. This was a 3.7% rise, and the 7th consecutive year of growth. Spend looks set to continue to grow in 2017 in spite of Brexit. And media spend continues to increase inn digital, with 95% of new media spend allocated to digital-mobile media (...)
A great brand raises the bar — it adds a greater sense of purpose to the experience, whether it’s the challenge to do your best in sports and fitness, or the affirmation that the cup of coffee you’re drinking really matters. Howard Shultz, Executive Chairman and former CEO, Starbucks Why start with this quote? Because (...)