May 12, 2018

Online vs Offline: The Next Big Consumer Battlegrounds

The way we shop has been changing since the late 90s. More and more, shops are opening online avenues to their products, with some ditching brick-and-mortar stores altogether. We looked at six industries where shopping online and on mobile is yet to achieve equal status to the in-store experience, and asked 3000 consumers their thoughts.

This report provides an in-depth review of the following industries:

  • Alcohol
  • Toiletries & Household Products
  • Health & Beauty
  • Cars
  • Furniture & Homeware
  • Luxury Goods

Read on to discover which of these industries are primed to become the next offline/online battlegrounds, and which other industries consumers think are ripe for digital disruption.