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Boston’s innovation business ecosystem—from biotech startups in Kendall Square to fintech firms downtown—relies heavily on quality consumer insights. But with so many options for market research, from traditional focus group facilities to modern research platforms, finding the right partner isn’t always straightforward.
Traditional market research companies in Boston offer valuable local expertise and face-to-face services. However, modern businesses often need faster, more scalable ways to gather insights. This shift has many companies questioning whether the traditional agency model still fits their needs.
Attest approaches market research differently. Rather than working from physical offices, we’ve built a technology platform that delivers consumer insights quickly and efficiently. While we don’t have a storefront in Boston, our solution offers something different: the ability to gather data from millions of consumers, analyze it instantly, and make decisions faster. This modern approach aligns perfectly with Boston’s innovation-driven business culture.
When evaluating market research partners, consider a few key factors: the breadth and quality of their research methodologies, their ability to deliver actionable insights quickly, and whether their approach can scale with your business needs. Many companies find that outsourcing their market research to specialized providers delivers better results than conducting studies in-house.
To help you navigate your options, we’ve evaluated the top market research companies serving Boston. Whether you’re looking for traditional market analysis or innovative research solutions, this guide covers the key players and their specialties.
TL;DR: Market research companies Boston
Choosing the right market research partner can significantly impact your business decisions. The best market research firms don’t just collect data – they provide actionable insights that drive growth. Whether you need help with market analysis surveys or comprehensive consumer research, Boston offers a range of established agencies and modern solutions.
From established research firms in Back Bay to innovative platforms like Attest, each provider brings unique strengths to the table. We’ve evaluated these companies based on their methodologies, technology capabilities, and ability to deliver reliable insights that inform strategic decisions.
The following list includes both traditional agencies with deep local expertise and modern research platforms, helping you find the right fit for your specific needs.
Attest transforms market research with an innovative combination of cutting-edge technology and expert research support. As a leading enterprise-grade market research company serving top companies in Massachusetts and beyond, Attest’s platform empowers companies to collect insights across multiple markets simultaneously—ideal for organizations comparing consumer behavior in cities like Boston, Cambridge, and Worcester, or even across different states.
Attest is a great tool for any business. It’s quick and easy to use and it gave us the reassurance we needed at that step of the process to continue the work. – Catalina Strugaru, Senior Product Development Manager, Norac Foods
Location and reach
Although not a traditional market research agency with a physical office in Boston, Attest’s platform offers access to over 150+ million consumers across 59 countries. This expansive reach enables businesses to target specific regional insights while comparing results across markets seamlessly.
Top services
Attest’s wide-ranging market research services include:
Platform features
Attest’s platform is packed with unique features designed for cross-market research:
Pricing overview
Pricing is customized based on business needs. Learn more about Attest’s pricing.
Customer feedback
On G2 Attest receives 4.5 out of 5 starts, alongside this review of a verified user: ”Attest listen to clients and is forever evolving the product, improving every day. Every time I go into the platform, I am more and more delighted with its capability. On top of this, client services are fantastic, and nothing is too much bother! Also, the panel is excellent, I was dubious at first, but it has served me well for the last 2 years, and our audience is pretty niche.”
Unlock winning market insights today
Gain deep insights into your target market. Make confident, winning decisions that put you ahead of your competitors.
B2B International is a global market research firm specializing in B2B market research across various industries. They offer tailored solutions to help businesses understand market dynamics and make informed decisions.
Services:
Best for: Businesses seeking detailed insights into B2B markets with global coverage.
My-Take specializes in online insight communities, enabling businesses to gather continuous consumer feedback and engagement. Their platform supports real-time insights for product development and marketing strategies.
Best for: Companies needing real-time consumer engagement and feedback.
Zintro connects businesses with industry experts for market research and consulting purposes. Their platform facilitates expert interviews, surveys, and consultations to deliver actionable insights.
Best for: Businesses requiring niche expertise and specialized market insights.
Next Move Strategy Consulting provides comprehensive market research and consulting services. They offer actionable insights and strategic recommendations for industries such as healthcare, technology, and consumer goods.
Best for: Businesses navigating complex market landscapes and seeking sustainable growth.
Kadence International is a global market research agency offering services ranging from customer insights to go-to-market strategies. They specialize in both qualitative and quantitative methodologies for delivering comprehensive research.
Best for: Businesses requiring robust customer insights and strategic marketing research.
Protobrand team focuses on behavioral science with advanced technology to deliver deep consumer insights. Their focus on emotions and motivations helps inform brand strategies, marketing and product development.
Best for: Companies focused on understanding consumer emotions and brand positioning.
Seminal Research offer market research, with services for both qualitative and quantitative research solutions with a strong emphasis on data quality. They provide data collection and processing services to support informed business decisions.
Best for: Organizations requiring high-quality data and research execution.
City Square Associates’ team offers market research and other tailored research solutions to media, education, and non-profit sectors. They specialize in audience understanding and program evaluation, helping organizations achieve strategic goals.
Best for: Organizations in media and non-profit sectors aiming to enhance audience understanding.
When selecting a market research partner in Boston or beyond, it’s crucial to consider how quickly and effectively you can gather actionable insights. Attest offers several key advantages that set us apart from traditional market research firms.
Unlike conventional agencies that rely on time-consuming focus groups and lengthy research cycles, Attest’s modern platform delivers insights at the speed of business. Our expert support team provides strategic consulting throughout your research journey, combining the efficiency of technology with the expertise you’d expect from a traditional agency.
What makes Attest different than any other market research company?
Our innovative approach to market research means Massachusetts-based companies can access insights from millions of consumers instantly.
Looking for market research agencies in different states? Check out our other regional guides:
Interested in agencies beyond the US? Attest has a global reach, with guides for:
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