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Norac Foods used creative testing to be confident a new packaging design would drive sales.
Norac Foods wanted to breathe new life into its Whaoo! range of filled crepes by updating the packaging to increase the appeal to parents and kids.
The aim was to improve visibility of the pack on shelf, and give it a fresh, disruptive look showcasing the exciting cast of characters and friends that would appeal strongly to our target consumers. We also wanted to ensure the information was concise on the front of the pack, and easy to navigate to enable quick purchase decisions. Catalina Strugaru, Senior Product Development Manager, Norac Foods
The aim was to improve visibility of the pack on shelf, and give it a fresh, disruptive look showcasing the exciting cast of characters and friends that would appeal strongly to our target consumers. We also wanted to ensure the information was concise on the front of the pack, and easy to navigate to enable quick purchase decisions.
With a new-look packaging design ready to go, Norac Foods used Attest to get feedback from parents who had purchased filled crepes in the last 12 months, and would consider buying Whaoo!.
They showed the survey respondents the packaging design and asked them to what extent they liked or disliked it, before digging into their first impressions using open text responses. They then asked the respondents to what extent they agreed or disagreed with statements about the packaging, such as “it feels joyful” and “my kids will be excited to receive this”.
Norac Foods were also able to test what impact the new packaging would have on consumption occasions, with ‘after school’ being the top occasion. A number of other snacking occasions ranked highly, highlighting new opportunities.
We used the Attest survey to validate the design acceptance between crepes shoppers and check if targets set at the start of redesign work were achieved. The initial results seemed to suggest the new design would attract new crepes buyers, and the second most mentioned occasion was ‘breakfast’.
The research found that the new packaging design would have a positive impact on purchase intent, with 82.0% of non-customers likely to start purchasing Whaoo! and 58.7% of existing customers likely to purchase the brand more often.
These statistics gave Norac Foods the confidence to proceed with the packaging redesign, and the new-look Whaoo! filled crepes were launched into stores in Q2 2024.
Attest is a great tool for any business. It’s quick and easy to use and it gave us the reassurance we needed at that step of the process to continue the work.
Want to make sure your packaging stands out on the shelf? Test it with your target audience…