Top 17 market research companies in the US (2026) 

6. Ascendant Consulting Firm

TL;DR: Ascendant helps businesses make data-driven expansion decisions.

📍 Location: Miami, Florida

✨ Specialties: Ascendant Consulting Firm is a full-service market research and strategy consultancy that helps businesses make informed decisions around growth, expansion and investment. 

With a strong focus on custom research, the firm specialises in market opportunity assessment, competitive analysis and feasibility studies tailored to specific business challenges. 

Rather than offering a self-serve platform, Ascendant delivers bespoke, project-based research led by experienced consultants, making it well suited to complex or high-stakes decisions such as market entry or geographic expansion. 

Its approach combines data analysis with strategic guidance, helping organisations translate insights into actionable plans that reduce risk and support long-term growth.

Best for: Strategic consulting

✔️ Top use cases:

• Competitive analysis 
• Market opportunity evaluation
• Consumer insight analysis

7. Isurus

TL;DR: Isurus specialises in complex B2B markets.

📍 Location: Massachusetts

✨ Specialties: Isurus is a B2B-focused market research consultancy that helps companies understand complex buying processes and decision-making dynamics. 

It specialises in industries such as technology, manufacturing and financial services, where multiple stakeholders and longer sales cycles make research more challenging. 

Isurus uses a mix of qualitative and quantitative methods to uncover insights around customer needs, competitive positioning and market opportunities. 

Its work is typically bespoke and strategy-led, supporting areas like segmentation, messaging and go-to-market planning. This makes it particularly well suited to organisations navigating complex B2B environments and looking to align their commercial strategy with real customer insight.

Best for: B2B research

✔️ Top use cases:

• Understanding B2B buyers and markets 
• Market assessment and planning
• Customer experience improvement

8. Ready to Launch Research

TL;DR: Flexible, fast and cost-effective research solutions.

📍 Location: Los Angeles

✨ Specialties: Ready to Launch Research is a full-service market research agency focused on delivering fast, practical insights without the complexity or cost of larger firms. 

It combines qualitative and quantitative methods – including interviews, focus groups and online communities – to help businesses understand their audiences and make informed decisions. 

Known for its flexible and collaborative approach, the agency tailors research to fit different budgets and timelines, making it accessible for a wide range of organisations. 

With experience across industries and project types, Ready to Launch Research is particularly well suited to teams looking for agile, hands-on support and clear, actionable findings.

Best for: Agile research support

✔️Top use cases:

• Focus group facilitation 
• Online communities research 
• Creative testing

9. Antedote

TL;DR: Antedote combines research with strategy execution.

📍 Location: San Francisco

✨ Specialties: Antedote is an innovation and strategy consultancy that blends market research with data science, cultural insight and business strategy to drive growth. 

It goes beyond traditional research by combining qualitative and quantitative methods with tools like predictive modelling and advanced analytics to uncover deeper opportunities. 

Antedote is particularly focused on helping brands translate insights into action, offering deliverables such as service blueprints, innovation pipelines and strategic roadmaps. 

Its tailored, problem-led approach makes it well suited to organisations tackling complex challenges around product development, customer experience and market expansion, where insight needs to directly inform decision-making and execution.

Best for: Innovation research

✔️ Top use cases:

• Market sizing research
• Product development 
• Customer journey mapping

10. B2B International

TL;DR: Large-scale B2B research firm.

📍 Location: US & UK

✨ Specialties: B2B International is one of the largest specialist market research agencies in London, and also has offices in Boston, Chicago and New York. Focused exclusively on B2B markets, it helps organisations understand complex customer journeys, buying groups and decision-making processes across industries such as manufacturing, technology and professional services. 

The agency combines qualitative and quantitative research to deliver insights on segmentation, customer experience, brand positioning and pricing. It is also known for producing thought leadership research that supports content marketing and sales enablement. 

As part of Merkle, B2B International brings global scale alongside deep B2B expertise, making it well suited to companies looking for robust, strategic insights to inform go-to-market decisions and long-term growth.

Best for: Enterprise B2B insights

✔️ Top use cases:

• Thought leadership research
• Product and proposition research
• Customer research and segmentation

11. Ipsos

TL;DR: One of the largest global research firms.

📍 Location: New York

✨ Specialties: Ipsos is one of the world’s largest market research companies, offering a wide range of services across brand tracking, customer experience, product testing and public opinion research. 

It combines survey data, behavioural data and advanced analytics to deliver in-depth insights at global scale. 

With established methodologies and large, representative panels, Ipsos is particularly well suited to enterprise organisations running complex, multi-market studies.

 Its full-service, agency-led approach provides strong strategic support, but projects can take longer to deliver compared to more agile or self-serve platforms. This makes it a better fit for large, planned research programmes rather than rapid, iterative insight needs.

Best for: Global research scale

✔️ Top use cases:

• Brand health tracking
• User experience study
• Public opinion research

12. Dynata

TL;DR: Large consumer and professional panel provider.

📍 Location: Connecticut

✨ Specialties: Dynata is a global data and insights provider known for its large first-party panel of consumers and professionals. It enables businesses to run surveys, access targeted audiences and gather data at scale across multiple markets. 

Dynata is often used for sample provision and survey execution rather than full end-to-end research, making it a common choice for agencies and in-house research teams. 

While its scale is a strength, the research process can be more manual and fragmented compared to newer platforms, which may impact speed to insight. As with many large panel providers, maintaining consistent data quality can also be a consideration depending on the study design and audience.

Best for: First-party data access

✔️Top use cases:

• Creative testing
• Survey authoring
• Market segmentation

13. Nielsen

TL;DR: Industry leader in audience measurement.

📍 Location: New York

✨ Specialties: Nielsen is a global leader in audience measurement and media analytics, helping brands understand how people engage with content across TV, digital and streaming platforms. 

It is best known for its syndicated data and industry-standard metrics, which are widely used for media planning, advertising effectiveness and campaign performance. 

Nielsen’s strength lies in its scale, long-standing methodologies and ability to provide comparable benchmarks across markets and channels. However, its solutions are often geared towards large enterprises and media-focused use cases, and can be less flexible for bespoke or fast-turn research needs. This makes it particularly suited to organisations focused on media measurement and large-scale audience insights.

Best for: Media measurement

✔️ Top use cases:

• Cross-platform audience measurement
• Digital marketing strategy
• Media planning

14. Westat

TL;DR: Specialises in large-scale public sector studies.

📍 Location: Maryland

✨ Specialties: Westat is a research organisation specialising in large-scale data collection, analysis and program evaluation, particularly across health, education and public policy sectors. 

It works extensively with government agencies, nonprofits and institutions to design and deliver complex studies, often involving longitudinal research and nationally representative samples. 

Westat combines survey research, statistical analysis and technical expertise to produce rigorous, high-quality data that informs policy and decision-making. 

Its work is typically highly customised and methodologically robust, but also more formal and time-intensive than commercial market research. This makes it best suited to organisations requiring in-depth, large-scale studies rather than fast, iterative consumer insight.

Best for: Government & policy research

✔️ Top use cases:

• Behavioral health and health policy research
• Custom research design and implementation
• Comprehensive survey services

15.  Forrester Research Services

TL;DR: Advisory and research for business and tech.

📍 Location: Massachusetts

✨ Specialties: Forrester is a global research and advisory firm that helps businesses understand markets, customers and emerging technologies. 

It is best known for its syndicated research, analyst reports and consulting services, particularly in areas like digital transformation, customer experience and B2B marketing. 

Forrester provides strategic guidance through frameworks, benchmarks and forecasts, helping organisations make long-term investment and technology decisions. 

Unlike traditional market research providers, its focus is less on running custom studies and more on delivering expert analysis and industry insight. This makes it especially valuable for senior decision-makers looking for strategic direction, rather than teams needing fast, bespoke or hands-on consumer research.

Best for: Market forecasting

✔️ Top use cases:

• Technology adoption and market readiness analysis
• Digital business transformation
• B2B and B2C marketing research

16. Azurite Consulting

TL;DR: Focuses on precise respondent recruitment.

📍 Location: New Jersey

✨ Specialties: Azurite Consulting is a B2B market research firm that specialises in recruiting highly targeted and hard-to-reach audiences for custom research studies. 

It uses in-house recruitment teams alongside machine learning to source fresh respondents for each project, rather than relying on pre-existing panels. This approach helps ensure precise targeting and reduces the risk of survey fatigue. 

Azurite supports a range of strategic use cases, including go-to-market planning, competitive intelligence, product development and market sizing. Its work is typically bespoke and research-led, making it well suited to organisations with specific audience requirements, particularly in niche or complex B2B markets where standard panels may fall short.

Best for: Niche B2B targeting

✔️ Top use cases:

• Go-to-market strategy development
• Competitive intelligence
• Total addressable market (TAM) analysis

17. Veridata Insights

TL;DR: Global data collection and analytics firm.

📍 Location: Texas

✨ Specialties: Veridata Insights is a global market research provider specialising in data collection, survey programming and analytics. 

It supports both qualitative and quantitative research, with a particular strength in recruiting hard-to-reach B2B and consumer audiences across international markets. 

Veridata combines proprietary technology with rigorous data quality controls to deliver reliable, high-quality datasets, often used by agencies and enterprise research teams. 

Its services are typically focused on the execution side of research rather than full strategic consulting, making it a strong partner for data collection and fieldwork. This makes it well suited to organisations that need scalable, high-quality data to support broader research programmes.

Best for: Hard-to-reach audiences

✔️Top use cases:

• Survey programming
• B2B audience research
• Data processing and visualization

Quick tips for choosing the right US market research company

Not all market research companies are the same. Some take weeks to deliver results, others require expensive custom studies and many lack transparency in their methods.

If you need fast, reliable and scalable insights, the right partner should offer more than just data — they should make research effortless. Before committing to a provider, ask yourself these key questions:

1. Can they reach your exact audience, fast? Look for a platform or firm with on-demand access to diverse, high-quality respondents.
   
2. Do they make research easy for you? A great research partner offers user-friendly tools and expert support, no matter your experience level.
   
3. Do they provide the right kind of research? Ensure they offer solutions for market analysis, brand tracking, creative testing and more.
   
4. Are they transparent about data quality? Trustworthy insights come from clear methodologies, representative sampling and reliable data sources.
   
5. Can you get real-time insights when you need them? Traditional research can take weeks; choose a provider that delivers insights quickly and efficiently.
   
6. Do they help you make better long-term decisions? The best research platforms support continuous learning and growth, not just one-off projects.

If you can confidently answer “yes” to these questions, you’re on the right track.

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With AI-powered workflows and connected insights in one place, Attest removes the friction from modern research. It’s everything you need to get reliable answers – fast.