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Looking for brand management tools? We review 12 of the best and explain why they should be in every marketer's tech stack.
All brands should track their brand equity and performance—and their competitors’—to make sure you stay on top of changes that might affect your customer acquisition and retention. Brand management software gives marketers the tools to design, deliver and measure the perception, purpose and awareness of a brand.
With the right brand management tools, you can control your brand both locally and globally, giving every market the attention it needs.
There’s a brand management platform for every occasion, for every team and for every company. Here’s what to look for, before we dive into a list of nine top brand management tools for 2024 (including our own, of course!):
Discover how Attest’s brand management solutions can elevate your brand tracking and customer insights. Why stop at just managing your brand? Master it with data-driven strategies. Get in touch now to see how to transform your brand’s reach and impact using consumer insights.
Attest is a market research and brand tracking platform designed to deliver critical insights into consumer behavior and market trends. You get access to an extensive consumer base of 150+ million people in 59 countries to track anything related to your brand or industry, which allows for data-driven decisions with confidence.
Pricing: There are three tiers to pick from, depending on the volume of surveys you intend to send. Every Attest package includes designated research support from our Customer Research Team.
Best Uses: brand tracking made fast and easy
Rating: 4.5 stars on G2
One of the things we love is the hands-on support Attest gives. We come from a business that doesn’t have a marketing insights department. The fact that we as marketers can feel confident in being able to run really interesting insights surveys is why we continue to work with Attest. Liz Yates, Head of Growth at Oddbox
One of the things we love is the hands-on support Attest gives. We come from a business that doesn’t have a marketing insights department. The fact that we as marketers can feel confident in being able to run really interesting insights surveys is why we continue to work with Attest.
Key Features:
Measure your brand awareness with quality insights
From broad marketing impact to zeroing in on niche consumer insights, Attest surveys are tailored to what your brand needs to know – reach 125 million+ real people in 58 markets.
Brand24 is a social media monitoring tool that allows you to stay on top of your brand’s online reputation. The platform specializes in tracking brand mentions across social media platforms, offering real-time analytics and reporting. You get to respond immediately and effectively to negative comments, and be proactive in positive engagement with your audience as well.
Pricing: Individuals and small brands can start tracking three keywords for $79 per month. Pro plans start at $199 and let you track 12 keywords.
Best Uses: keep track of your mentions on social media
Rating: 4.6 Stars
Brandwatch is a popular tool for social media analytics and campaign management. Their platform offers in-depth social media listening capabilities, enabling brands to monitor and analyze online conversations and sentiment. You get deep insights into your social media performance, can track campaign ROI, and make strategic, informed decisions based on social data that does more than scratch the surface.
Pricing: Brandwatch does not mention prices on its website. For pricing info on their full product suite, book a meeting.
Best Uses: a social media tool for any business
Rating: 4.4 Stars
Cision is a media monitoring and influencer management platform. It enables tracking media coverage across traditional and digital channels. You can identify key influencers for your brand, manage media outreach, and maintain relationships with important stakeholders, all from one platform.
Pricing: Cision doesn’t mention pricing for their brand management solution on their website, but you can book a meeting to find out.
Best Uses: manage your earned media better
Rating: 4 Stars
Reputology specializes in review monitoring and management, which is great for businesses who are proactive when it comes to customer feedback. The platform offers a centralized dashboard for monitoring reviews across various platforms, providing insights into customer sentiment and allowing your brand managers to respond quickly to customers — whether it’s to positive or not-so-positive feedback.
Pricing: Reputology makes pricing plans based on how many locations you are managing. Their single location plan starts at $29 a month per location.
Best Uses: automation lets you respond to reviews when it matters
Rating: 4.7 Stars
Uberall focuses on local brand reputation management and location-based marketing. This platform is particularly beneficial for businesses with multiple physical locations. It offers tools to manage online presence and customer interactions.
Pricing: Uberall has beautifully named pricing packages Get Found, Be Chosen and Thrive. You will however have to contact them to get a quote on all of them.
Best Uses: make search engines work for your local business
Frontify is a digital asset management and brand management platform ideal for image-driven brands. Their tool offers a centralized system for managing digital assets, a must-have if you want to maintain brand consistency across all your marketing channels. Teams can collaborate easily, share feedback, and make sure there’s a unified brand experience.
Pricing: You can start with the free trial, and get a quote for your own plan. Frontify charges for monthly active users (MAU), and you only pay for people who actually use the platform, but no prices are mentioned on the website.
Best Uses: Building an engaging and immersive brand experience
Rating: 4.5 Stars
Bynder is digital asset management software for brand asset management. The platform helps you organize and share your digital content. You can automate workflows, and get access to a bunch of tools that aid with brand consistency — all in a user-friendly interface.
Pricing: You can speak to a bot on their website to find out more about their pricing details.
Best Uses: brand asset management software for all your creative content
Hootsuite is a well-known social media management tool that brings scheduling posts, tracking brand mentions, and analyzing your social media strategy together in one platform. You get access to analytics to help optimize engagement, and tools that facilitate team collaboration and content approval.
Pricing: Hootsuite’s plans start at $99. If you decide to skip the free 30-day trial, you get 20% off.
Best Uses: Ideal for comprehensive social media management across multiple platforms.
Rating: 4.2 Stars
Key features:
Sprout Social offers advanced analytics to understand social media performance and audience engagement deeply. Its social listening capabilities enable you to monitor brand discussions across networks, while the content calendar aids in organizing and planning social media content.
Pricing: Sprout Professional starts at $399 per month, and each additional user adds $299 per month.
Best Uses: Perfect for deep social media analytics and engagement strategies.
Birdeye specializes in aggregating reviews and managing online reputation. Its platform consolidates reviews from various platforms into a user-friendly dashboard, offering sentiment analysis to gauge customer sentiment effectively. It streamlines review management, making it easier for brands to maintain a positive online presence and respond to customer feedback ASAP.
Pricing: Birdeye offers a pricing configurator to help you figure out your price based on your number of locations.
Best Uses: Exceptional for online reputation management and review aggregation.
Rating: 4.8 stars
Hubspot serves as an all-in-one marketing platform, integrating CRM, email marketing, content management, and social media tools. Its SEO and analytics tools are designed to optimize and track online presence, while its automation features ensure efficient process streamlining. Hubspot is ideal for businesses seeking an integrated approach to marketing and customer relationship management.
Pricing: Hubspot allows you to build your own bundles based on what you need, with plans starting around $20/month.
Best Uses: A holistic solution for inbound marketing and CRM.
Not sure if you actually need a brand management solution? Here’s who we have seen benefits the most from brand tracking using tools like the ones listed above:
Companies that get talked about a lot online (or want this to happen!): Are you constantly monitoring your brand’s mentions online? These tools got you covered, they help you keep track of what people are saying about your brand on social media, review sites, and more. Let’s ditch the idea that even bad publicity is good and start reacting to all your mentions in a way that helps consumers.
If you’re part of a marketing or PR team, these tools are a lifesaver. You can use them to see who’s talking about your brand, what they’re saying, and how to respond to it. Plus, you can identify and connect with key influencers in your industry. Last but not least, you can source inspiration for campaigns from the mentions you see. It’s all out there, you just have to listen.
Give your designer and copywriter access to brand management tools and watch them thrive. Creatives can use these tools to streamline their work, but can also get valuable information from it, helping them create content that is on brand.
Social media managers, listen up! These tools make it a breeze to schedule and publish posts, monitor conversations, and track analytics across multiple platforms. If you’re not using brand management tools for your social media marketing and just diving into each platform one by one, you are losing time, and not adding the value that you could.
Want to take your customer service to the next level? These tools can help you manage customer reviews, respond to inquiries, and track customer feedback in one place. Remember: your customers will see your customer service team as ”the brand”, so give that team all the tools they need to present themselves as best as they can!
Teams looking to save time: Want to work more efficiently? These tools can automate tasks, manage digital assets, and streamline your workflows.
Businesses launching new products, services or campaigns: Want to know more about your audience, customers and competitors? These tools provide you with detailed analytics and insights to help you make data-driven decisions.
Selecting the ideal brand management tool streamlines your operations, boosts brand awareness, and facilitates data-driven decisions. It gives you a competitive edge through efficient competitor monitoring and task automation, freeing up time for strategic growth. This integration transforms your brand into a dynamic, market-leading force.
Discover how Attest can elevate your brand management strategy. Book a demo now and tap into targeted consumer data that drives results.
Brand management tools are software that help businesses manage and maintain their brand image and reputation. They provide features such as social media monitoring, analytics, and crisis management. An example is Attest, which allows businesses to launch surveys and access a large consumer base for insights.These tools help businesses track mentions, measure performance and create and distribute branded content, ensuring consistency and addressing any negative mentions to protect their reputation.
A brand management framework is a set of guidelines and processes that businesses use to establish and maintain their brand identity. It’s like a roadmap that helps businesses navigate the complex world of branding and ensure that they are consistently presenting their brand in the best possible light.A good brand management framework should include elements such as a clear brand strategy, brand positioning, target audience identification, and communication guidelines. It should also include a process for monitoring and measuring brand performance, as well as guidelines for responding to and addressing any negative mentions or feedback.
Developing a brand strategy can feel like a daunting task, but it doesn’t have to be! Here’s a quick and easy way to get started:a) Get to know your audience: Surveys are the not-so secret weapon when it comes to understanding your target audience. Use them to gather insights on what people like and dislike, what they’re looking for, and what sets you apart from the competition.b) Define your brand personality: Once you’ve gathered all that information, use it to define your brand’s mission, values, and unique selling points. Think of it like creating a character for your brand, it has its own personality, mission and values.c) Make a statement: Use your brand personality to create a positioning statement that clearly communicates the unique value that your brand offers to your target audience. Imagine your brand is a person, how would it introduce itself to someone?d) Brand guidelines are your best friend: These guidelines will help ensure consistency in all of your branding efforts, from your logo to your messaging. Think of them as a dress code for your brand.e) Measure and improve: Once your brand strategy is in place, it’s important to implement it across all of your marketing efforts and measure its effectiveness. Use surveys again to get feedback and insights on how to improve your brand strategy. Remember, a brand strategy is never finished, it’s always evolving and adapting to the market.
By following these steps and using surveys to gather customer insights, you’ll be able to develop a brand insight strategy that truly resonates with your target audience and helps you stand out in the market. And remember, don’t take it too seriously, have fun with it!
Gain vital brand insights with Attest
It doesn’t take an entire agency to gather the best brand data – just the right tool. Our built-in survey templates and easily tailored demographic filters are here to help you measure your branding strategy in real time.
VP Customer Success
Sam joined Attest in 2019 and leads the Customer Research Team. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.
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