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Looking for brand management tools? We review 9 of the best and explain why they should be in every marketer's tech stack.
All brands should track their brand equity and performance—and their competitors’—to make sure you stay on top of changes that might affect your customer acquisition and retention. Brand management software gives marketers the tools to design, deliver and measure the perception, purpose and awareness of a brand.
With the right brand management tools, you can control your brand both locally and globally, giving every market the attention it needs.
There’s a big range of brand management solutions out there, each with its own variety of features and functionalities. Some tools are used to create effective roadmaps for brand managers, agencies, CEOs and partners to follow.
Other brand management software provides a centralized database of brand assets to ensure brand consistency.
And then there are the tools that offer features such as social listening and data gathering to track the impact of marketing on brand awareness and brand reputation. As you can tell, there’s a brand management platform for every occasion, for every team and for every company.
Here, we review nine top brand management tools for 2023 (including our own, of course!) and explain why brand managers and marketers should have them in their tech stack.
Pricing: You can launch your first brand tracking survey for free! And every Attest package includes designated research support from our Customer Research Team.
Best Uses: brand tracking made fast and easy
Rating: 4.6 stars on G2
Measure your brand awareness with quality insights
From broad marketing impact to zeroing in on niche consumer insights, Attest surveys are tailored to what your brand needs to know – reach 125 million+ real people in 58 markets.
Pricing: Individuals and small brands can start tracking three keywords for $49 per month. Pro plans start at $178 and let you track 12 keywords
Best Uses: keep track of your mentions on social media
Rating: 4.6 Stars
Pricing: for pricing info on their full product suite, you’ll have to book a meeting. The package with social for small businesses starts at $108 a month.
Best Uses: a social media tool for any business
Rating: 4.4 Stars
Pricing: Cision doesn’t mention pricing for their brand management solution on their website, but you can book a meeting to find out.
Best Uses: manage your earned media better
Rating: 4 Stars
Pricing: Reputology makes pricing plans based on how many locations you are managing. Their single location plan starts at $29 a month per location.
Best Uses: automation lets you respond to reviews when it matters
Rating: 4.7 Stars
Pricing: Uberall has beautifully named pricing packages Get Found, Be Chosen and Thrive. You will however have to contact them to get a quote on all of them.
Best Uses: make search engines work for your local business
Pricing: Fronitfy has one free plan for managing your brand. If you need a more elaborated version of that, take the Starter plan for $79 per month.
Best Uses: Building an engaging and immersive brand experience
Pricing: You can speak to a bot on their website to find out more about their pricing details.
Best Uses: brand asset management software for all your creative content
Rating: 4.5 Stars
Not sure if you actually need a brand management solution? Here’s who we have seen benefits the most from brand tracking using tools like the ones listed above:
Companies that get talked about a lot online (or want this to happen!): Are you constantly monitoring your brand’s mentions online? These tools got you covered, they help you keep track of what people are saying about your brand on social media, review sites, and more. Let’s ditch the idea that even bad publicity is good and start reacting to all your mentions in a way that helps consumers.
If you’re part of a marketing or PR team, these tools are a lifesaver. You can use them to see who’s talking about your brand, what they’re saying, and how to respond to it. Plus, you can identify and connect with key influencers in your industry. Last but not least, you can source inspiration for campaigns from the mentions you see. It’s all out there, you just have to listen.
Give your designer and copywriter access to brand management tools and watch them thrive. Creatives can use these tools to streamline their work, but can also get valuable information from it, helping them create content that is on brand.
Social media managers, listen up! These tools make it a breeze to schedule and publish posts, monitor conversations, and track analytics across multiple platforms. If you’re not using brand management tools for your social media marketing and just diving into each platform one by one, you are losing time, and not adding the value that you could.
Want to take your customer service to the next level? These tools can help you manage customer reviews, respond to inquiries, and track customer feedback in one place. Remember: your customers will see your customer service team as ”the brand”, so give that team all the tools they need to present themselves as best as they can!
Teams looking to save time: Want to work more efficiently? These tools can automate tasks, manage digital assets, and streamline your workflows.
Businesses launching new products, services or campaigns: Want to know more about your audience, customers and competitors? These tools provide you with detailed analytics and insights to help you make data-driven decisions.
Brand management tools are software that help businesses manage and maintain their brand image and reputation. They provide features such as social media monitoring, analytics, and crisis management. An example is Attest, which allows businesses to launch surveys and access a large consumer base for insights.These tools help businesses track mentions, measure performance and create and distribute branded content, ensuring consistency and addressing any negative mentions to protect their reputation.
A brand management framework is a set of guidelines and processes that businesses use to establish and maintain their brand identity. It’s like a roadmap that helps businesses navigate the complex world of branding and ensure that they are consistently presenting their brand in the best possible light.A good brand management framework should include elements such as a clear brand strategy, brand positioning, target audience identification, and communication guidelines. It should also include a process for monitoring and measuring brand performance, as well as guidelines for responding to and addressing any negative mentions or feedback.
Developing a brand strategy can feel like a daunting task, but it doesn’t have to be! Here’s a quick and easy way to get started:a) Get to know your audience: Surveys are the not-so secret weapon when it comes to understanding your target audience. Use them to gather insights on what people like and dislike, what they’re looking for, and what sets you apart from the competition.b) Define your brand personality: Once you’ve gathered all that information, use it to define your brand’s mission, values, and unique selling points. Think of it like creating a character for your brand, it has its own personality, mission and values.c) Make a statement: Use your brand personality to create a positioning statement that clearly communicates the unique value that your brand offers to your target audience. Imagine your brand is a person, how would it introduce itself to someone?d) Brand guidelines are your best friend: These guidelines will help ensure consistency in all of your branding efforts, from your logo to your messaging. Think of them as a dress code for your brand.e) Measure and improve: Once your brand strategy is in place, it’s important to implement it across all of your marketing efforts and measure its effectiveness. Use surveys again to get feedback and insights on how to improve your brand strategy. Remember, a brand strategy is never finished, it’s always evolving and adapting to the market.
By following these steps and using surveys to gather customer insights, you’ll be able to develop a brand insight strategy that truly resonates with your target audience and helps you stand out in the market. And remember, don’t take it too seriously, have fun with it!
Gain vital brand insights with Attest
It doesn’t take an entire agency to gather the best brand data – just the right tool. Our built-in survey templates and easily tailored demographic filters are here to help you measure your branding strategy in real time.
VP Customer Success
Sam joined Attest in 2019 and leads the Customer Research Team. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.
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