Sam Killip

Head of Customer Research 

Sam joined Attest in 2019 and leads the Customer Research Team. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.

Articles written by Sam Killip

Guide

A Pollfish alternative for conducting primary market research

Estimated reading time:15 min read

The Complete Guide to Rebranding in 2022

Consumer profiling

Estimated reading time:22 min read

Guide

16 Brand positioning survey questions that work

Brand tracking

Estimated reading time:13 min read

Guide

A step-by-step guide to product demand analysis in 2022

New product development

Estimated reading time:12 min read

9 of The Best Brand Management Tools and Software for 2022

Brand tracking

Estimated reading time:10 min read

Guide

Consumer insight platform: why you need one, plus 5 of the best

Brand tracking

Estimated reading time:8 min read

Guide

How to build a consumer insights team (and why you need one)

Estimated reading time:13 min read

Guide

5 consumer insight examples: brands getting it right and what you can learn from them

Consumer profiling

Estimated reading time:12 min read

Guide

How to name a product: 5 fail-proof rules

Creative testing

Estimated reading time:14 min read

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