Sam Killip

Head of Customer Research

Sam joined Attest in 2019 and leads the Customer Research Team. Sam and her team support brands through their market research journey, helping them carry out effective research and uncover insights to unlock new areas for growth.

Articles written by Sam Killip

Guide

Consumer insight platform: why you need one, plus 5 of the best

Brand tracking

8 min read

Guide

How to build a consumer insights team (and why you need one)

13 min read

Guide

5 consumer insight examples: brands getting it right and what you can learn from them

Consumer profiling

12 min read

Guide

How to name a product: 5 fail-proof rules

Creative testing

14 min read

Guide

A step-by-step guide to product demand analysis in 2021

New product development

12 min read

Guide

8 simple steps to new product development

New product development

17 min read

Guide

What are brand attributes and how do you identify them?

Brand tracking

9 min read

Guide

How to Create an Ideal Customer Profile In 6 Steps (With Templates & Examples)

Consumer profiling

13 min read

The importance of brand awareness

8 min read

Subscribe to our newsletter

You're now subscribed to our mailing list to receive exciting news, reports, and other updates!