March 27, 2020
4 min read
It has been a shocking time for all of us. But we humans are an adaptable and a stoic bunch. We are already looking for ways to eek the positive out of the situation. Now is the time to innovate and find the pockets of opportunity.
March 25, 2020
3 min read
Brands that bucket the over-50s and stereotype what those consumers might want, without looking at what that generation are genuinely interested in, risk alienating a group with significant spending power. We uncover why brands should continue to research and understand the over-50s!
March 18, 2020
4 min read
We ask a lot of respondents who are, for the most part, minimally rewarded for their time and effort. When writing a survey, we have to spend more time empathising with the respondent. There are several simple ways we can make every survey better, in order to get more engaged responses and better quality data.