10 Best market research companies in the UK for reliable data and analysis

The UK market remains a key choice for businesses looking to expand their customer base and unlock growth opportunities. But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Market research companies in the UK can help you make strategic business decisions with consumer insights.

These market research agencies use quantitative and qualitative research methods to help you assess the competition, buyers’ pain points, and motivations. This data gives you the actionable insights you need to make your brand stand out in the crowd. For example, you can develop better products that meet customers’ needs or use competitive intelligence to create better marketing strategies. You can also use consumer insights to spot untapped product segments and drive business growth, and to spot potentially devastating fluctuations in your market, allowing you to act before the going gets tough.

Market research platforms do almost the same job as a market research agency but much more efficiently and at a lower cost. For example, consumer research tools like Attest let you tap into a global audience of consumers and get the insights without having to wait for weeks or paying a hefty amount. With in-built analytical capabilities, these tools get you quality data analysis much faster for efficient decision-making. Another great thing is that you have control over your insights, and can reuse them as you wish—something that’s trickier to do with a market research agency.

Market research agencies and tools offer endless opportunities for you to explore new ideas and build on existing product, marketing and sales strategies. But finding a market research company or platform that’s right for you can be challenging. Whether you’re looking for market research agencies in London, Birmingham, Glasgow, or beyond, we’ve got you covered.

Here we explore the top 10 UK market research companies and platforms that make it effortless for you to gather and analyze data and get your insights.

Company	Location	No. of Employees	Best for…	Key Use Cases	Pricing
Attest	London	169	– Marketers – Insights professionals – Consumer researchers	– Brand tracking – Creative testing – Consumer profiling – Market analysis – New product development	First survey free, paid plans start at $0.44/response
Vision One	London	22	– B2B and consumer research professionals	– Focus groups – In-depth interviews – International research – New product development – Brand tracking and development – Customer satisfaction research – Neuromarketing	Available on request
Schlesinger Group UK	London	24	– Product researchers – Clinical researchers	– Focus Group facilities – Global market research studies – Data collection – Online qualitative solutions – Usability testing – Eye tracking studies – Biometric labs	Available on request
Toluna	London	1,600+	– Marketers	– Concept testing – Online research panel – Online communities – DIY and Online surveys – Quantitative and qualitative research	Available on request
Qualtrics	London	6,000	– Market researchers	– Online survey – Consumer feedback research – NPS and VOC – Customer experience research – Enteprise feedback management	Available on request
MESH Experience	London	20	– Marketing effectiveness researchers	– Advanced statistical research – Creative development studies – Diary studies – Mobile surveys	Available on request
SurveyMonkey	London & Dublin	1,300	– Market researchers – Brand researchers	– Customer research – Employee research – Market research – Online surveys – Brand research – Product innovation research services	Available on request
FieldworkHub International	London	15	– Fieldwork researchers	– Fieldwork services – Project management – Viewing facilities – Focus groups – Transcripts	Available on request
SIS International Research	London	286	– Full-service market research	– Competitive intelligence – IT market research – Healthcare market research – Management consulting	Available on request
Brandwatch	London	1209	– Consumer intelligence researchers	– Brand management – Crisis management – Stakeholder management – Social media management – Content marketing – Influencer marketing	Available on request
Zappi	London	326	Consumer feedback research	– New product development – Concept testing – Social listening – Creative testing	Available on request

Attest is a leading consumer intelligence platform that offers you quality-checked data and consumer insights from global audience panels.

Sign up for a demo today to see how Attest can uncover the insights that can help you truly understand your target audience.

1. Attest

Attest is a London-based consumer research platform that lets you gather data from global audiences and make confident business decisions based on quality insights. With Attest’s research technology platform, you can reach your target customers in 58 and survey them for in-depth data collection.

Attest’s mixed-panel approach gives you reliable data verified by a blend machine learning algorithms and human research analysts. This makes sure that your research with Attest is super reliable, and using multiple panels means you get your insights fast!

The interactive dashboard visualizes the data and gives you quick takeaways for smarter (and faster!) business decision-making. You can also survey target audiences multiple times or compare differences in the response of two groups.

With Attest, you get reliable consumer insights in hours or days, instead of weeks or months. Plus, you get expert support every step of the way, whether you need help sending out the first survey or a second pair of eyes on your insighs project. Attest remains the first choice for companies exploring market research tools for tracking brand health, analyzing competitors, and developing new products. See our market analysis templates to send your first survey.

Don’t just take our word for it. See what our customers are accomplishing with Attest.

The UK-based fintech company GoCardless was looking for an efficient way to quantify customers’ pain points and address payment challenges. Check out how they used Attest to better position the brand’s value proposition.

Attest’s simple platform has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market.

Siamac Rezaiezadeh, Director of Product Marketing at GoCardless

With Attest, GoCardless spotted eight key pain points in customer experience and could articulate their value proposition 20 percent more clearly.

Be like GoCardless. Sign up to conduct your first survey for free and get the consumer data that matters for your business.

Location: London, England

Number of Employees: 160+

Pricing: First survey free, paid plans start at $0.44/response—see more about Attest pricing

Best for:

• Brand tracking
• Consumer profiling
• Creative testing
• Market analysis
• New product development

Looking for a market research agency? One that makes market research hassle-free, gives you quality data, and removes the stress of having to do it all yourself?

Give Attest a shot today! Sign up for a demo to see how it can help you.

2. Vision One

Vision One is a UK-based market research company that specializes in delivering bespoke B2B and consumer research insights. They use a wide range of qualitative and quantitative research methods to offer consulting services in branding, product development, and international market research. Currently, they serve industries ranging from finance to leisure to social research. Their B2B research insights services are ideal for companies looking to conduct advertising research, customer satisfaction surveys and employee surveys.

Vision One’s B2B brand tracking tool BrandVision helps organizations be aware of brand health and performance. This award-winning agency can also efficiently conduct different surveys, including face-to-face surveys, omnibus surveys and central location tests. This global market research company also offers advanced research services such as neuro-marketing, implicit reaction time testing and eye tracking.

Location: Camden Town, London

Number of Employees: 22

Pricing: Available on request

Best for:

• Focus groups
• In-depth interviews
• International research
• New product development
• Brand tracking and development
• Customer satisfaction research
• Neuromarketing

3. Schlesinger Group UK

Schlesinger Group UK is a leading market research company offering qualitative and quantitative research services along with clinical research and special solutions. These special services include transcription, product and sensory testing, and trial and jury consulting. The market research agency also offers technology products that combine automation, data science, and artificial intelligence to streamline how you engage with respondents.

Their quantitative research offerings include fieldwork, recruitment-as-a-service, and do-it-for-me solutions. Qualitative research services range from facility video services to focus groups to product tests. The company also owns hospital simulation centers where you can create real-life medical scenarios for training videos or hands-on learning.

Location: London, United Kingdom

Number of Employees: 24

Pricing: Available on request

Best for:

• Quantitative and qualitative market research services
• Online surveys
• Focus Group facilities
• Global market research studies
• Data collection
• Online qualitative solutions
• Usability testing
• Eye tracking studies
• Biometric labs
• Product testing
• Clinical research

4. Toluna

Toluna is a market research technology company specializing in data insights delivery with its global panel of 40+ million consumers across 68 markets. They provide self-service and full consultancy services to businesses across retail, automotive, education, and other industries. 

Toluna is known for its end-to-end consumer intelligence platform that uses trusted research methods and analytic capabilities to deliver real-time data visualization and insights. The team excels at offering solutions for market sizing research, new product development, and brand health research, to name a few.

Location: London, UK (Headquarters in Norwalk, CT)
Number of Employees: 1,600+
Pricing: Available on request
Best for:

• Concept testing
• Online research panel
• Online communities
• DIY and Online surveys
• Quantitative and qualitative research

5. Qualtrics

Qualtrics is another leading market research platform that helps corporate and academic researchers alike in tackling challenging research problems. With its intuitive drag-and-drop interface, you can easily roll out advanced-flow surveys, dive deep into complex customer segments, or even conduct product testing. 

This market research tool can also help you with purchase behavior analysis, market trend research and competitive benchmarking, among other things. Qualtrics’ flexible service model is ideal for companies looking to run strategic market research in-house or partner with agencies.

Location: London, UK (Headquarters in Provo, UT and Seattle, WA)

Number of Employees: 6,000+

Pricing: Available on request

Best for:

• Online survey
• Consumer feedback research
• NPS and VOC
• Customer experience research
• Enteprise feedback management

6. MESH Experience

MESH Experience is a leading market intelligence company that helps you measure customer experience and marketing effectiveness. They help you capture, measure, and analyze customer experience and path to purchase data from more than 100 touch points. Their unique Real-time Experience Tracking (RET) solution lets you dive deep into what customers experience across owned, paid, and earned touchpoints.

This market research consultancy helps FMCG, finance and telecoms companies with customer experience, data analytics, and attitude research. They can also help you with creative development research, mobile surveys, and syndicated surveys. MESH Experience is also a company partner member of the Market Research Society.

Location: London, United Kingdom

Number of Employees: 20

Pricing: Available on request

Best for:

• Advanced statistical research
• Creative development studies
• Diary studies
• Mobile surveys
• Online communities
• Syndicated surveys
• Tracking

7. SurveyMonkey

SurveyMonkey (recently acquired by Momentive) is a global survey software leader helping businesses get insights from employees, customers, and target markets. The platform offers 250+ survey templates, helping you create expert surveys in minutes. 

You can also use SurveyMonkey’s global audience of 175M+ respondents in 130+ countries to get the market research insights you need. Besides using pre-profiled attributes, the platform offers you the flexibility to create custom screening questions. Surveymonkey also makes it effortless for you to analyze survey responses with built-in reports and advanced dashboards.

Location: London & Dublin, UK (Headquarters in San Mateo, California)

Number of Employees: 1,300+

Pricing: Available on request

Best for:

• Customer research
• Employee research
• Market research
• Online surveys
• Brand research
• Product innovation research services

8. SIS International Research

SIS International Research is a global insights agency offering strategy consulting services to companies in different business sectors ranging from agritech to beverage to IT. Their full-service market research services include consumer research. B2B market research, industrial research, and more. They also provide focus group facilities, strategy research, and international market research services.

While this market research consultancy is headquartered in New York, they have offices worldwide, including in the UK, Asia, Africa, and the Middle East. Whether you need to analyze buyer behavior or need data visualization, they have the know-how and expertise to help you.

Location: London, United Kingdom

Number of Employees: 280+

Pricing: Available on request

Best for:

• Competitive intelligence
• IT market research
• Healthcare market research
• Management consulting
• Fintech strategy
• Brand consulting
• Automotive research
• Market entry strategy
• Portfolio expansion
• UX research

9. Brandwatch

Brandwatch is one of the leading companies in the social listening space. Their suite of social products is best for organizations looking to understand consumers and manage social media channels. Their consumer intelligence platform analyzes social posts, comments, and conversations for feedback analysis and brand monitoring.

Their social media management solution is suitable for companies looking to boost customer loyalty on social, listen to consumers, and get competitive intel. You can also use their social media suite to manage social content calendars and digital asset libraries. Brandwatch helps you make smart decisions with deep qualitative insights from online customer discussion pools.

Location: Brighton, East Sussex

Number of Employees: 1,200+

Pricing: Available on request

Best for:

• Brand management
• Crisis management
• Stakeholder management
• Social media management
• Content marketing
• Influencer marketing

10. Zappi

Zappi is a trusted insights partner in the United Kingdom. They offer you a world-class platform where you can validate product ideas, ads or shopping experiences with consumer insights. The platform lets you collect predictive consumer feedback using proven methodologies. Plus, you can choose your target audiences and get results in under six hours. Zappi’s platform offers not only historical data, but also industry benchmarks, so you can compare the data against competitors.

Besides letting you receive creative feedback for ads, the platform lets you run surveys for validating product ideas and optimizing shopper experience as well. They also offer project consulting services for companies looking to gain actionable consumer insights with flexible support.

Location: London, UK (Headquarters in Boston, Massachusetts)

Number of Employees: 320+

Pricing: Available on request

Best for:

• Automated market research,
• New product development
• Concept testing
• Social listening
• Creative testing
• Innovation testing

Are UK market research companies effective?

Yes, market research companies help you test uncharted territories before you enter a new market, test ideas, or validate product concepts. They use market analysis tools to help you gain actionable competitive intelligence and decide the next steps you need to take.

So, how else can market research companies UK help you? Check out the benefits below.

• Understand customers better: Whether you’re expanding your business to the UK or launching new products, market research companies help you analyze customers’ interests so you can get a bigger bang for your buck every time.
• Stay ahead of the competition: You don’t want to make the same mistakes your competitors make. With market research insights, you can learn what can go wrong and decide accordingly.
• Test products before launch: Testing prototypes with like-minded consumers helps you find improvement opportunities and cater to customers’ needs better.

With the right market research partner, you can take your business to new heights. Attest remains the go-to choice for businesses looking to survey global audiences and get quality data with expert support every step of the way.

Book a demo today to see how Attest can unlock new opportunities for your business.