How it works
Data quality
Our audience
Expert support
Features
By Use Case
Brand tracking
Consumer profiling
Creative testing
Market analysis
New product development
By Role
Marketers
Insights professionals
2024 US consumer trends
2024 UK consumer trends
Zero-party data revolution (US)
Zero-party data revolution (UK)
Academy
Templates
Help center
Blog
Consumer research made simple
The data you need to inform decisions
Target the consumers that matter
Get the most from your research
Smart features, simple outcomes
Track brand health and performance
Know your consumers
Test creative and track effectiveness
Analyse competitors and new markets
Scoping and new product development
Simple, accurate research for ambitious marketers
Quick, reliable data for fast-moving insights teams
Learn from Attest’s experts in the Consumer Research Academy.
Get a head start with survey templates written by our research experts.
Need help with the Attest platform? Get answers and chat with the team.
Watch, read and listen to more content from the Attest team.
Learning about consumers’ payment challenges has enabled GoCardless to increase the effectiveness of sales and marketing conversations
GoCardless needed a way to define and quantify consumer pain points, so that they could provide products that address the payment challenges they face and more effectively communicate the brand’s value proposition.
Siamac Rezaiezadeh at GoCardless found Attest and set about researching the areas in which customers encounter issues during payments. The team established pain points across the payments process spectrum; from the cost businesses incur for payments, to international coverage and more.
Attest’s simple platform has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market.Siamac Rezaiezadeh, Director of Product Marketing at GoCardless
Attest’s simple platform has enabled the GoCardless team to find out a really wide range of crucial information about our market quickly and reliably. The platform gives us the confidence to run market research that we know will reveal or compound actionable knowledge about our market.
With the help of Attest’s Customer Research Team, GoCardless ran their research across five markets globally.
The Attest team has been extremely helpful in assisting us to bring together surveys from many different geographies and merge them into a really useful, cohesive set.
key pain points identified
value proposition articulation
of product & feature launches now leverage research
Consumer data has now become an embedded part of the way GoCardless continue to offer customers industry-leading products and features.
One-hundred percent of our product and feature launches are backed with data. This enables us to launch products in a much more sophisticated way, with full confidence that what we’re offering customers is useful and valuable.
Discovering the real-life challenges their customers face has also been a gamechanger for sales conversations. They now use a value proposition articulation framework called ‘the 8 dimensions of payments’.
With the data, we notably improved the maturity of our value proposition articulation, which we were then able to pass to our sales team. Before using Attest, that framework was used in around 5-10% of sales conversations; after using Attest it’s used in 25-30% of sales conversations
See how you can use market analysis to better understand your customers’ pain points.