Market analysis template

Your target market is out there, you just need to paint a picture of it.

example of market analysis survey template Get started with this template
example of market analysis survey template

Here’s a free market analysis survey template to help you understand the size of the market, perform a competitive analysis, uncover how to attract potential customers to your brand, and more.

What is market analysis?

Market analysis is the process of understanding your target audiences, market trends, competitors, and other vital market variables like behaviours and preferences. When you run market analysis, you’ll get a sense of the size of your market, the number and types of businesses your company could be competing with, and a steer on the opportunity for potential customer acquisition.

Market analysis is the process of understanding your target audiences, market trends, competitors, and other vital market variables like behaviours and preferences

Why should I run market analysis?

New businesses, small businesses and large businesses all undertake market research. That’s because market research and market analysis is a fundamental part of your business plan and marketing plans.  Here are a few core reasons that you might want to run market analysis:

  • To understand market size. Business owners need to understand the market size that they are competing in, as well as run competitor analysis to ensure they’re appealing to existing and future customers in the most effective way. Market analysis helps with that.
  • To gain market share or enter into a new market altogether. You might be trying to enter a new geography, release a new product or service into an existing market, or capture more market share. With in-depth market analysis, you’ll be confident in the way forwards.
  • To inform marketing strategy and business plans. With a foundational understanding of specific markets and the market segments that make them up, you can craft compelling strategies that deliver on your business goals.
  • To produce an analysis report. Insight is only as useful as what it allows you to do. With an analysis report, you’ll help teams around the business learn more about who your audience is and what they want from your brand so that they’re optimising their work for your audience.
Get started with this template

Our research experts have created free survey templates to get you started. To use our Market Research Survey Template, all you need to do is sign-up for an account.

How do I get started?

Luckily, you don’t need to be an expert researcher to understand your target market. Just use our market analysis template!

To use the template, sign up to the Attest platform on our website. Or, if you’re already a customer, sign in to the Attest Dashboard and get going. You’ll be able to choose the template when you begin creating a survey. We’ve got several other survey templates available to choose from, so keep your eyes peeled for those too!

Get Started With This Template

What is Attest?

Attest is an always-on, end-to-end survey platform where you can draft your own survey questions, target audiences and surface actionable insights, all in one place and in real-time. Unlike working with a research agency or conducting a focus group, Attest’s is a best-in-class technology platform that is truly end-to-end. With built-in demographic breakdowns, 7 different question types, and respondents at the ready, you can test a new idea, track brand awareness, and uncover consumer trends all in one platform.

With our Pro plan you can access our audience of 100 million consumers across 46 markets, with our Growth plan you can reach consumers in the UK and US and with our Starter plan you can still make use of our powerful survey builder and analysis platform, while sending surveys to your own contacts.

With our Pro or Growth plans, customers use us for concept testing surveys, value proposition development, and a ton of new product development.

With our Starter plan, access the platform for free to set up customer feedback or employee experience surveys to get a feel for what you can do.