Market analysis template

Your target market is out there, you just need to paint a picture of it.

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example of market analysis survey template

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We’ve got a free market analysis template that can help you understand the size of your target market, perform competitor analysis, uncover how to attract potential customers to your brand, and more.

What is market analysis?

Market analysis is the process of understanding your target audiences, market trends, competitors, and other vital market variables like behaviours and preferences. When you run market analysis, you’ll get a sense of market size, the number and types of businesses your company could be competing with, and perspective on your opportunities for potential customer acquisition.

Market analysis is the process of understanding your target audiences, market trends, competitors, and other vital market variables like behaviours and preferences.

Why should I run market analysis?

New businesses, small businesses, and large businesses alike all undertake market research. That’s because market research and market analysis are fundamental parts of any good business or marketing plan. Take a look at a few of the core reasons why you should run market analysis:

Gain market share or enter into a new market altogether. You might be trying to enter a new geographic area, release new products and services into an existing market, or capture a larger market share. With in-depth market analysis, you’ll be confident in your plan to move forward.

Inform your marketing strategy and business plan. With a foundational understanding of specific markets and the market segments that make them up, you can craft compelling strategies that consistently deliver on your business goals.

Produce an analysis report. Insight is only as useful as what you do with it. With an analysis report, you’ll help the teams that make up your business learn more about who your target market is. Then, team members will develop an awareness of what your audience wants from your brand and be able to continually optimise their work with that in mind. 

  • To understand market size. Business owners need to understand the market size that they’re competing in, as well as run competitor analysis to ensure that they’re appealing to existing and future customers in the most effective way. Market analysis is one of the best ways to discover just that.
  • Gain market share or enter into a new market altogether. You might be trying to enter a new geographic area, release new products and services into an existing market, or capture a larger market share. With in-depth market analysis, you’ll be confident in your plan to move forward.
  • Inform your marketing strategy and business plan. With a foundational understanding of specific markets and the market segments that make them up, you can craft compelling strategies that consistently deliver on your business goals.
  • Produce an analysis report. Insight is only as useful as what you do with it. With an analysis report, you’ll help the teams that make up your business learn more about who your target market is. Then, team members will develop an awareness of what your audience wants from your brand and be able to continually optimise their work with that in mind.
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Market analysis FAQs

What is market analysis?

Competitor & new market research is the process of understanding where and how you can win significant market share in new and existing geographies.

Why is market analysis so important?

Consumer research through Attest can enable you to spot the opportunities and threats amongst your existing, target and growth consumers, so you have the knowledge necessary to get ahead of trends that matter. The results of this research can help you to canvas your SWOT analysis and help you develop a killer go to market strategy for your business and products. You will be able identify clear actions on how to beat the competition as well as identify focus areas to maximise your marketing effectiveness and efficiency. 

How do you do a target market analysis?

Our template will help you determine the questions you need to ask your about customers, competitors, and target market. You can then customise your survey using our intuitive platform so that it perfectly fits with your business needs. You can choose from several questions types, use demographic filters to select your audience and even consult with our in-house experts.

Start finding out more about your target market

Our research experts have created free survey templates to get you started. To use our market analysis template, all you need to do is sign up for an account.

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How do I use the market analysis template?

Luckily, you don’t need to be an expert researcher to understand your target market. You just have to use our market analysis template! Even better, we’re here to break down exactly how you can use it.

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What is Attest?

Attest is an always-on, end-to-end survey platform where you can draft your own survey questions, target audiences and surface actionable insights, all in one place and in real-time. Unlike working with a research agency or conducting a focus group, Attest’s is a best-in-class technology platform that is truly end-to-end. With built-in demographic breakdowns, 7 different question types, and respondents at the ready, you can test a new idea, track brand awareness, and uncover consumer trends all in one platform.

With our professional plan you can access our audience of 110 million consumers across 49 markets, with our free plan you can still make use of our powerful survey builder and analysis platform, while sending surveys to your own contacts.

With our professional plan, customers use us for concept testing surveys, value proposition development, and a ton of new product development.

With our free plan, access the platform for free to set up customer feedback or employee experience surveys to get a feel for what you can do.